Jason W Lee
Biographic Data
| ID | 9773099 |
|---|---|
| NAME | Jason W Lee |
| GIVEN NAMES | Jason W |
| FAMILY NAME | Lee |
| SIGNATURE | LEE J W |
| AFFILIATIONS | University of North Florida |
| ORCID | 0009-0006-9463-0741 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Sport, Sponsorship and Public Health
Sport Teams, Fans, and Twitter
Where Legends Are Made
This case study of the University of Alabama’s Where Legends Are Made illustrates how a 30-s television advertisement with a catchy tagline was transformed into a strategic branding campaign that communicated the essence of the university in a compelling story. Employing a qualitative methodology, the case study drew on personality archetypes to develop an institutional brand communication management conceptual framework that illustrated the guid…
No prominent works on this page.
Sport Teams, Fans, and Twitter
Where Legends Are Made
This case study of the University of Alabama’s Where Legends Are Made illustrates how a 30-s television advertisement with a catchy tagline was transformed into a strategic branding campaign that communicated the essence of the university in a compelling story. Employing a qualitative methodology, the case study drew on personality archetypes to develop an institutional brand communication management conceptual framework that illustrated the guid…
Sport, Sponsorship and Public Health
Advertising (3 works) · Business (3 works) · Political science (3 works) · Sociology (3 works) · Psychology (2 works) · Public relations (2 works) · Social science (2 works) · Aesthetics (1 work) · Archetype (1 work) · Art (1 work)