Kenneth Cortsen
Biographic Data
| ID | 9773114 |
|---|---|
| NAME | Kenneth Cortsen |
| GIVEN NAMES | Kenneth |
| FAMILY NAME | Cortsen |
| SIGNATURE | CORTSEN K |
| AFFILIATIONS | University College of Northern Denmark |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Commercialization, Governance Problems, and the Future of European Football—Or Why the European Super League Is Not a Solution to the Challenges Facing Football
Recently, 12 European football clubs launched the idea of creating the European Super League. After massive protests from fans, the Union of European Football Associations, politicians, coaches, and players, the initiative was stopped. In this commentary, the authors reflect on some of the problems facing football and argue that the creation of a European Super League is not a solution to the challenges. However, European football does face probl…
Re-branding’ women’s football by means of a new Sports product
Women’s football (soccer in the US) does not reach the same overall popularity levels as men’s football measured on a variety of factors, i.e. league attendances, participants, media attention, fan engagement or strength of business models as it translates into brand equity and revenue generation. This article investigates how a new sports product, i.e. a new football (soccer ball) labelled ‘Sensational 1’, and its interaction with positive parti…
Re-branding’ women’s football by means of a new Sports product
Women’s football (soccer in the US) does not reach the same overall popularity levels as men’s football measured on a variety of factors, i.e. league attendances, participants, media attention, fan engagement or strength of business models as it translates into brand equity and revenue generation. This article investigates how a new sports product, i.e. a new football (soccer ball) labelled ‘Sensational 1’, and its interaction with positive parti…
Re-branding’ women’s football by means of a new Sports product
Women’s football (soccer in the US) does not reach the same overall popularity levels as men’s football measured on a variety of factors, i.e. league attendances, participants, media attention, fan engagement or strength of business models as it translates into brand equity and revenue generation. This article investigates how a new sports product, i.e. a new football (soccer ball) labelled ‘Sensational 1’, and its interaction with positive parti…
Commercialization, Governance Problems, and the Future of European Football—Or Why the European Super League Is Not a Solution to the Challenges Facing Football
Recently, 12 European football clubs launched the idea of creating the European Super League. After massive protests from fans, the Union of European Football Associations, politicians, coaches, and players, the initiative was stopped. In this commentary, the authors reflect on some of the problems facing football and argue that the creation of a European Super League is not a solution to the challenges. However, European football does face probl…
Business (2 works) · Football (2 works) · League (2 works) · Political science (2 works) · Public relations (2 works) · Sport and Mega-Event Impacts (2 works) · Sports, Gender, and Society (2 works) · Advertising (1 work) · Commercialization (1 work) · Context (archaeology (1 work)