Ashley Stadler-Blank
Biographic Data
| ID | 9773135 |
|---|---|
| NAME | Ashley Stadler-Blank |
| GIVEN NAMES | Ashley |
| FAMILY NAME | Stadler-Blank |
| SIGNATURE | STADLER-BLANK A |
| AFFILIATIONS | Xavier University |
| ORCID | 0000-0002-2093-5941 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
I “Like” It
The academic literature reports mixed evidence on how social media platform and message impact consumer engagement. We investigated the effects of three platforms (Facebook, Instagram, and Twitter) and three message themes (sales, informational, and relationship building) on six consumer engagement actions (comment, like, search, share, talk about, and purchase) in a lab experiment. College students responded to social media posts featuring their…
No prominent works on this page.
I “Like” It
The academic literature reports mixed evidence on how social media platform and message impact consumer engagement. We investigated the effects of three platforms (Facebook, Instagram, and Twitter) and three message themes (sales, informational, and relationship building) on six consumer engagement actions (comment, like, search, share, talk about, and purchase) in a lab experiment. College students responded to social media posts featuring their…
Advertising (1 work) · Basketball (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Impact of Technology on Adolescents (1 work) · Psychology (1 work) · Social media (1 work) · World Wide Web (1 work)