Margaret Moe
Biographic Data
| ID | 9773669 |
|---|---|
| NAME | Margaret Moe |
| GIVEN NAMES | Margaret |
| FAMILY NAME | Moe |
| SIGNATURE | MOE M |
| AFFILIATIONS | Moscow State University of Technologies and Management named after K.G. Razumovskiy |
| ORCID | 0000-0002-7248-891X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Podvertising II
Market research has established that podcast advertising earns high approval ratings from listeners, resulting in positive consumer behaviors; however, limited academic research on this topic exists. This article examines listeners’ attitudes toward podcast advertising and investigates the effect of host-read advertisements. Using both quantitative and qualitative data, the study builds a layered understanding of host-read ads’ impact on listener…
No prominent works on this page.
Podvertising II
Market research has established that podcast advertising earns high approval ratings from listeners, resulting in positive consumer behaviors; however, limited academic research on this topic exists. This article examines listeners’ attitudes toward podcast advertising and investigates the effect of host-read advertisements. Using both quantitative and qualitative data, the study builds a layered understanding of host-read ads’ impact on listener…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Credibility (1 work) · Linguistics (1 work) · Media Studies and Communication (1 work) · Media, Gender, and Advertising (1 work) · Narrative (1 work) · Political science (1 work) · Psychology (1 work)