I Putu Yoga Purnama Wijaya
Biographic Data
| ID | 9777931 |
|---|---|
| NAME | I Putu Yoga Purnama Wijaya |
| GIVEN NAMES | I Putu Yoga Purnama |
| FAMILY NAME | Wijaya |
| SIGNATURE | WIJAYA I P Y P |
| AFFILIATIONS | University of National Education |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Bridging Imagination and Reality
This study examines how interactive storytelling functions as an operational mechanism of value co-creation within the digital marketing practices of Bali's tourism industry. In an increasingly competitive digital environment, tourism brands must move beyond one-way promotional messages and shift toward collaborative narrative experiences that actively involve consumers. This research aims to analyze how tourism actors in Bali design and implemen…
No prominent works on this page.
Bridging Imagination and Reality
This study examines how interactive storytelling functions as an operational mechanism of value co-creation within the digital marketing practices of Bali's tourism industry. In an increasingly competitive digital environment, tourism brands must move beyond one-way promotional messages and shift toward collaborative narrative experiences that actively involve consumers. This research aims to analyze how tourism actors in Bali design and implemen…
Citizen journalism (1 work) · Digital Marketing and Social Media (1 work) · Digital Storytelling and Education (1 work) · Experiential learning (1 work) · Narrative (1 work) · Service and Product Innovation (1 work) · Storytelling (1 work) · Tourism (1 work) · User-generated content (1 work)