Daniel Zomeño-Jiménez
Biographic Data
| ID | 9786870 |
|---|---|
| NAME | Daniel Zomeño-Jiménez |
| GIVEN NAMES | Daniel |
| FAMILY NAME | Zomeño-Jiménez |
| SIGNATURE | ZOMEÑO-JIMÉNEZ D |
| AFFILIATIONS | Universitat Jaume I |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Influencers, marcas y divulgación de salud sexual
Introduction: This research explores the case of Durex Spain’s branded content strategy on TikTok, specifically through its sexual advice series “Hay tema.” This project has been recognized and awarded at the TikTok Awards Spain (2022), Inspirational Awards (2023), BCMA Spain Awards (2023), and National Marketing Awards (2024). Objectives: The study aims to analyze the profile and characteristics of the influencers involved, their impact in terms…
No prominent works on this page.
Influencers, marcas y divulgación de salud sexual
Introduction: This research explores the case of Durex Spain’s branded content strategy on TikTok, specifically through its sexual advice series “Hay tema.” This project has been recognized and awarded at the TikTok Awards Spain (2022), Inspirational Awards (2023), BCMA Spain Awards (2023), and National Marketing Awards (2024). Objectives: The study aims to analyze the profile and characteristics of the influencers involved, their impact in terms…
Advertising and Communication Studies (1 work) · Communication and COVID-19 Impact (1 work) · Content analysis (1 work) · Influencer marketing (1 work) · Narrative (1 work) · Radio, Podcasts, and Digital Media (1 work)