Ricardo Bilro
Biographic Data
| ID | 9789047 |
|---|---|
| NAME | Ricardo Bilro |
| GIVEN NAMES | Ricardo |
| FAMILY NAME | Bilro |
| SIGNATURE | BILRO R |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The influence of Scotch whisky as cultural alcoholic beverage on travel motivations
This paper investigates the influence of cultural alcoholic beverages, specifically scotch whisky, on motivations for travelling to a destination. Employing a quantitative research approach grounded in the push and pull motivations theory, the paper examines the relationship between whisky and culture as core products and travellers’ intention to participate in Scottish whisky tourism. The findings reveal a positive relationship between the inten…
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The influence of Scotch whisky as cultural alcoholic beverage on travel motivations
This paper investigates the influence of cultural alcoholic beverages, specifically scotch whisky, on motivations for travelling to a destination. Employing a quantitative research approach grounded in the push and pull motivations theory, the paper examines the relationship between whisky and culture as core products and travellers’ intention to participate in Scottish whisky tourism. The findings reveal a positive relationship between the inten…
Advertising (1 work) · Business (1 work) · Culinary Culture and Tourism (1 work) · Psychology (1 work) · Social Psychology (1 work) · Wine Industry and Tourism (1 work)