Alessandra Cappai
Biographic Data
| ID | 9789066 |
|---|---|
| NAME | Alessandra Cappai |
| GIVEN NAMES | Alessandra |
| FAMILY NAME | Cappai |
| SIGNATURE | CAPPAI A |
| AFFILIATIONS | Universitat de Barcelona |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Do ambient scents in hotel guest rooms affect customers’ emotions
The introduction of ambient scents in different business facilities might be an effective strategy to influence customers’ emotions and, ultimately, their experience. Yet, there is scant evidence on the effects of introducing ambient scents in hotels and, particularly, in hotels’ private areas such as the guest rooms. Accordingly, this study aims to analyse the impact on customers’ positive emotions when a pleasant ambient scent is introduced in …
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Do ambient scents in hotel guest rooms affect customers’ emotions
The introduction of ambient scents in different business facilities might be an effective strategy to influence customers’ emotions and, ultimately, their experience. Yet, there is scant evidence on the effects of introducing ambient scents in hotels and, particularly, in hotels’ private areas such as the guest rooms. Accordingly, this study aims to analyse the impact on customers’ positive emotions when a pleasant ambient scent is introduced in …
Advertising (1 work) · Aesthetic Perception and Analysis (1 work) · Applied Psychology (1 work) · Business (1 work) · Communication (1 work) · Economics (1 work) · Happiness (1 work) · Management (1 work) · Marketing (1 work) · Multisensory perception and integration (1 work)