Emily Caston
Biographic Data
| ID | 9795411 |
|---|---|
| NAME | Emily Caston |
| GIVEN NAMES | Emily |
| FAMILY NAME | Caston |
| SIGNATURE | CASTON E |
| AFFILIATIONS | University of West London |
| ORCID | 0000-0001-8618-5648 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The Full Picture
Screen advertising production is a relatively neglected domain of British screen history, largely overlooked in extant studies of the UK’s film production sector. The Guardian ‘Points of View’ (1986) is one of the more acclaimed works produced by that production sector which continues to attract popular interest. This article conducts an archaeological investigation into the industry through a case study analysis of ‘Points of View’ and an in-dep…
Roundtable Discussion
On 8th July 2024, industry leaders Steve Davies and Steve Garvey met at the British Film Institute (BFI) to discuss research and policy issues with the PI and Co-I of the AHRC Hidden Screen Industries network (Emily Caston and Patrick Russell), along with Ian Cade of the BFI’s Research and Statistics Unit. Topics covered included tax reliefs, screen skills, diversity and inclusion, the lack of research on advertising screen production and branded…
Fashion Film and the Art and Archaeology of Screen Promotion
In this article, Marketa Uhlirova discusses some of the theoretical and practical challenges she faced in the Arts and Humanities Research Council (AHRC) funded project on fashion film in the early 20th century she ran with fashion historian Caroline Evans and media theorist Jussi Parikka. In conversation with Emily Caston, Uhlirova probes some of the associated and different curatorial and historical questions faced in Caston’s AHRC research pro…
The Moving Picture Company
The UK’s postproduction industry is, according to professional trade association Screen Alliance (2019), lacking in research and suffers from being regarded as separate to VFX rather than the larger industry within which the VFX sector is rooted. This article examines the history of the British VFX industry through a case study analysis of the Moving Picture Company (MPC), founded in 1970, adding a video postproduction division in 1974. The analy…
Hidden Screen Industries
This is an introduction to the Hidden Screen Industries special dossier
The Screen Advertising Production Industry
The screen advertising production sector as a distinctive sector of film and television production supplying content to the advertising industry. Due to different employment practices, legal and production processes, it has a distinctively different set of issues to theatrical and high end drama. An analysis of a number of case studies of this sector using company accounts and SIC codes, however, shows that it has been rendered invisible in Gover…
Hai Karate and Kung Fuey
This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of t…
No prominent works on this page.
Hai Karate and Kung Fuey
This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards ‘the Other’ and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of t…
The Screen Advertising Production Industry
The screen advertising production sector as a distinctive sector of film and television production supplying content to the advertising industry. Due to different employment practices, legal and production processes, it has a distinctively different set of issues to theatrical and high end drama. An analysis of a number of case studies of this sector using company accounts and SIC codes, however, shows that it has been rendered invisible in Gover…
The Full Picture
Screen advertising production is a relatively neglected domain of British screen history, largely overlooked in extant studies of the UK’s film production sector. The Guardian ‘Points of View’ (1986) is one of the more acclaimed works produced by that production sector which continues to attract popular interest. This article conducts an archaeological investigation into the industry through a case study analysis of ‘Points of View’ and an in-dep…
Roundtable Discussion
On 8th July 2024, industry leaders Steve Davies and Steve Garvey met at the British Film Institute (BFI) to discuss research and policy issues with the PI and Co-I of the AHRC Hidden Screen Industries network (Emily Caston and Patrick Russell), along with Ian Cade of the BFI’s Research and Statistics Unit. Topics covered included tax reliefs, screen skills, diversity and inclusion, the lack of research on advertising screen production and branded…
Fashion Film and the Art and Archaeology of Screen Promotion
In this article, Marketa Uhlirova discusses some of the theoretical and practical challenges she faced in the Arts and Humanities Research Council (AHRC) funded project on fashion film in the early 20th century she ran with fashion historian Caroline Evans and media theorist Jussi Parikka. In conversation with Emily Caston, Uhlirova probes some of the associated and different curatorial and historical questions faced in Caston’s AHRC research pro…
The Moving Picture Company
The UK’s postproduction industry is, according to professional trade association Screen Alliance (2019), lacking in research and suffers from being regarded as separate to VFX rather than the larger industry within which the VFX sector is rooted. This article examines the history of the British VFX industry through a case study analysis of the Moving Picture Company (MPC), founded in 1970, adding a video postproduction division in 1974. The analy…
Hidden Screen Industries
This is an introduction to the Hidden Screen Industries special dossier
Intellectual Property Law (5 works) · Business (4 works) · Computer Science (3 works) · Advertising (2 works) · Art (2 works) · Appropriation (1 work) · Cultural Industries and Urban Development (1 work) · Drama (1 work) · Economics (1 work) · Economy (1 work)