Rahul Chandra
Biographic Data
| ID | 9795484 |
|---|---|
| NAME | Rahul Chandra |
| GIVEN NAMES | Rahul |
| FAMILY NAME | Chandra |
| SIGNATURE | CHANDRA R |
| AFFILIATIONS | Institute of Company Secretaries of India |
| ORCID | 0000-0003-2079-5368 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Brand experience dimensions influencing age-wise lingerie purchase motivation
This article aims to evaluate age-related brand experience influencing the lingerie buying behaviours of Indian women consumers by using the brand experience scale developed by the authors. It categorizes brand experience using four dimensions: ‘sensory, affective, intellectual and behavioural’. In order to categorize and analyse the brand experience of Indian lingerie-buying consumers, a questionnaire based on the twelve-item brand experience sc…
No prominent works on this page.
Brand experience dimensions influencing age-wise lingerie purchase motivation
This article aims to evaluate age-related brand experience influencing the lingerie buying behaviours of Indian women consumers by using the brand experience scale developed by the authors. It categorizes brand experience using four dimensions: ‘sensory, affective, intellectual and behavioural’. In order to categorize and analyse the brand experience of Indian lingerie-buying consumers, a questionnaire based on the twelve-item brand experience sc…
Advertising (1 work) · Brand experience (1 work) · Brand Loyalty (1 work) · Business (1 work) · Categorization (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Service Quality and Loyalty (1 work) · Geography (1 work)