Lorenzo Cantoni
Biographic Data
| ID | 981998 |
|---|---|
| NAME | Lorenzo Cantoni |
| GIVEN NAMES | Lorenzo |
| FAMILY NAME | Cantoni |
| SIGNATURE | CANTONI L |
| AFFILIATIONS | Università della Svizzera italiana |
| ORCID | 0000-0001-5644-6501 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 14 |
| WORKS AS AUTHOR | 20 |
| WORKS AS EDITOR | 2 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The Perception of ‘The Other’ In Tourism – A Case Study on Residents of Switzerland and Their Views of Chinese Tourists
One facet through which Europeans encounter Chinese people is by assuming the role of hosts for Chinese tourists. The critical examination of Western perceptions of China is important due to its inherent connection and impact on international political and economic relations. Consequently, this study aimed to examine the Western perception and understandings of Chinese tourists, using the case of Switzerland. Based on a comprehensive set of data …
The narrative of the popes
The election of a new pontiff generates global interest in learning about the personality of a figure who was previously almost unknown. Each pope embodies a mixture of tradition and innovation and at the same time brings his own personality, ideas, pastoral priorities, and so on. From this new identity emerges a public figure who develops a unique narrative as the pontificate progresses. This article analyses how Pope Leo XIV is shaping his own …
Strategic localization practices and glocalization dynamics
The digital revolution has significantly accelerated globalization, fostering seamless connectivity across markets and reshaping the dynamics of international business. Within this context, the fashion industry has undergone a transformative digital evolution, necessitating the adaptation of global communication strategies to address the cultural and regional intricacies of diverse markets. This adaptation process, termed “localization” involves …
Modelo conceitual de sustentabilidade cultural para patrimônios culturais da humanidade a partir da experiência da visitação
A definição de sustentabilidade cultural em patrimônios culturais focados no turismo permanece ambígua. Este estudo procura explorar como a integração dos princípios de sustentabilidade cultural pode melhorar a gestão de tais locais a partir das visitações. Empregando a metodologia Action Design Research (ADR), foi desenvolvido um modelo conceitual em quatro estágios. A fase inicial envolveu o diagnóstico do problema através de uma revisão abrang…
Communicating Heritage in Haute Couture. The Сase of Ulyana Sergeenko’s Spring-Summer 2021 Collection
Heritage and its several dimensions play a major role in Fashion, particularly in Haute Couture. According to Urde et al., fashion brands can leverage on five heritage elements: history, track records (main achievements), longevity, core values, and symbols (Urde, Greyser and Balmer, ‘Corporate brands with a heritage’, 4, 9–10). Such elements do not require per se that a brand is an old one: also young brands can use those elements while creating…
Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept, indicating that …
The Good Italian”
The continuous intertwining of cinema and digital technologies has allowed fashion films to spread as a new genre, through which fashion companies present their products, entertain, inspire their audience, share their heritage and tradition, and communicate their brand identity.This study presents the case of The Good Italian, a 3-episode story of the Prince of Soragna and his journey through Italian (life)style, published by the Italian Caruso m…
The perception of Unesco World Heritage Sites' managers about concepts and elements of cultural sustainability in tourism
Purpose The research aims to identify the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site (WHS) managers' perception of cultural sustainability concepts and elements in tourism. Design/methodology/approach A literature review was carried out to identify the main speeches and characteristic elements of cultural sustainability present in the academic field, and then a quantitative survey was carried out…
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram
Being enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain behavior online (e.…
Cultural localization in online heritage promotion
This research examines the effects of localizing cultural values on perceived image and willingness to visit a heritage site. Using Collectivism-Individualism and Power Distance, two preregistered experiments were conducted with a total of 2039 respondents from Portugal and United Kingdom. In Study 1, against expectations, culturally incongruent webpage content expressing low (vs. high) Power Distance generates a higher willingness to visit among…
Communicating World Heritage to global audiences of travelers. Ecrea 2018 special panel report
Information and Communication Technologies (ICTs) might play a key role in communicating heritage to global audiences of travelers, thanks to their pervasiveness and ease of use. The contributors to this panel discussed this issue, considering cases that helped to point out some major topics, in particular: the use of mobile applications to support travelers’ planning and experience on site, cultural localization of online information to widen ac…
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
ICTs in the tourism experience at religious heritage sites
The offer of Information and Communication Technologies (ICTs) is, today, wide and varied, and they have reached a ubiquitous diffusion, with a deep impact on any kind of human activity. They are, though, neither goods in themselves nor undoubtably facilitators of experiences. This article investigates the border between ICTs as obstacles and ICTs as supports, taking into consideration the dialectic between religious experience and tourism experi…
Special issue on tourism, religious identity and cultural heritage
When Fashion Meets Social Commitment
Ara Lumiere is a young fashion luxury brand founded by the Indian businesswoman and philanthropist Kulsum Shadab Wahab, combining her passion for fashion with social commitment within the Indian community. The brand produces unique handmade headgears, pins and foulards, all hand crafted by women that have been assaulted in acid attacks. The aim of this short review is to provide through the Ara Lumiere case a framework to better understand which …
Argumentation in participant-driven photo interviews
Argumentation is essentially dialogical, hence based on verbal disputation. Nonetheless, other semiotic resources than language may play a substantial role in argumentative circumstances. In this article, different argumentative functions played by photographs are explored, based on an unusual corpus for the field. People working in Mozambican Community Multimedia Centers (CMCs) were interviewed, in order to reconstruct the social meaning they co…
Online visit opinions about attractions of the religious heritage
Thousands of people every year travel to visit sites of cultural interests and a wide part of those sites belong to the Christian tradition. Tourism represents, indeed, an opportunity for the Church to announce its message and to promote moral and religious formation. Thanks to Web 2.0, then, travelers can easily share contents and voice their opinions online. The study presented in the article analyzed online travel reviews (OTR) about an attrac…
Rethinking local community involvement in tourism development
How to do things with websites
The importance of online communication has pushed researchers from several communication-related fields to contribute to its design and evaluation; when it comes to websites, usability studies have highly contributed to improve the quality of online applications. Even though usability has taken the point of view of users, its main focus is on the application itself, and on how it should be better designed, and implemented accordingly. This articl…
Online representation of Switzerland as a tourism destination
Information and Communication Technologies in Tourism 2013
Information and Communication Technologies in Tourism 2012
Rethinking local community involvement in tourism development
Online representation of Switzerland as a tourism destination
Cultural localization in online heritage promotion
This research examines the effects of localizing cultural values on perceived image and willingness to visit a heritage site. Using Collectivism-Individualism and Power Distance, two preregistered experiments were conducted with a total of 2039 respondents from Portugal and United Kingdom. In Study 1, against expectations, culturally incongruent webpage content expressing low (vs. high) Power Distance generates a higher willingness to visit among…
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
Information and Communication Technologies in Tourism 2012
Information and Communication Technologies in Tourism 2013
How to do things with websites
The importance of online communication has pushed researchers from several communication-related fields to contribute to its design and evaluation; when it comes to websites, usability studies have highly contributed to improve the quality of online applications. Even though usability has taken the point of view of users, its main focus is on the application itself, and on how it should be better designed, and implemented accordingly. This articl…
Online representation of Switzerland as a tourism destination
Rethinking local community involvement in tourism development
Online visit opinions about attractions of the religious heritage
Thousands of people every year travel to visit sites of cultural interests and a wide part of those sites belong to the Christian tradition. Tourism represents, indeed, an opportunity for the Church to announce its message and to promote moral and religious formation. Thanks to Web 2.0, then, travelers can easily share contents and voice their opinions online. The study presented in the article analyzed online travel reviews (OTR) about an attrac…
ICTs in the tourism experience at religious heritage sites
The offer of Information and Communication Technologies (ICTs) is, today, wide and varied, and they have reached a ubiquitous diffusion, with a deep impact on any kind of human activity. They are, though, neither goods in themselves nor undoubtably facilitators of experiences. This article investigates the border between ICTs as obstacles and ICTs as supports, taking into consideration the dialectic between religious experience and tourism experi…
Special issue on tourism, religious identity and cultural heritage
When Fashion Meets Social Commitment
Ara Lumiere is a young fashion luxury brand founded by the Indian businesswoman and philanthropist Kulsum Shadab Wahab, combining her passion for fashion with social commitment within the Indian community. The brand produces unique handmade headgears, pins and foulards, all hand crafted by women that have been assaulted in acid attacks. The aim of this short review is to provide through the Ara Lumiere case a framework to better understand which …
Argumentation in participant-driven photo interviews
Argumentation is essentially dialogical, hence based on verbal disputation. Nonetheless, other semiotic resources than language may play a substantial role in argumentative circumstances. In this article, different argumentative functions played by photographs are explored, based on an unusual corpus for the field. People working in Mozambican Community Multimedia Centers (CMCs) were interviewed, in order to reconstruct the social meaning they co…
Cultural localization in online heritage promotion
This research examines the effects of localizing cultural values on perceived image and willingness to visit a heritage site. Using Collectivism-Individualism and Power Distance, two preregistered experiments were conducted with a total of 2039 respondents from Portugal and United Kingdom. In Study 1, against expectations, culturally incongruent webpage content expressing low (vs. high) Power Distance generates a higher willingness to visit among…
Communicating World Heritage to global audiences of travelers. Ecrea 2018 special panel report
Information and Communication Technologies (ICTs) might play a key role in communicating heritage to global audiences of travelers, thanks to their pervasiveness and ease of use. The contributors to this panel discussed this issue, considering cases that helped to point out some major topics, in particular: the use of mobile applications to support travelers’ planning and experience on site, cultural localization of online information to widen ac…
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram
Being enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain behavior online (e.…
The perception of Unesco World Heritage Sites' managers about concepts and elements of cultural sustainability in tourism
Purpose The research aims to identify the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site (WHS) managers' perception of cultural sustainability concepts and elements in tourism. Design/methodology/approach A literature review was carried out to identify the main speeches and characteristic elements of cultural sustainability present in the academic field, and then a quantitative survey was carried out…
Modelo conceitual de sustentabilidade cultural para patrimônios culturais da humanidade a partir da experiência da visitação
A definição de sustentabilidade cultural em patrimônios culturais focados no turismo permanece ambígua. Este estudo procura explorar como a integração dos princípios de sustentabilidade cultural pode melhorar a gestão de tais locais a partir das visitações. Empregando a metodologia Action Design Research (ADR), foi desenvolvido um modelo conceitual em quatro estágios. A fase inicial envolveu o diagnóstico do problema através de uma revisão abrang…
Communicating Heritage in Haute Couture. The Сase of Ulyana Sergeenko’s Spring-Summer 2021 Collection
Heritage and its several dimensions play a major role in Fashion, particularly in Haute Couture. According to Urde et al., fashion brands can leverage on five heritage elements: history, track records (main achievements), longevity, core values, and symbols (Urde, Greyser and Balmer, ‘Corporate brands with a heritage’, 4, 9–10). Such elements do not require per se that a brand is an old one: also young brands can use those elements while creating…
Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept, indicating that …
The Good Italian”
The continuous intertwining of cinema and digital technologies has allowed fashion films to spread as a new genre, through which fashion companies present their products, entertain, inspire their audience, share their heritage and tradition, and communicate their brand identity.This study presents the case of The Good Italian, a 3-episode story of the Prince of Soragna and his journey through Italian (life)style, published by the Italian Caruso m…
The narrative of the popes
The election of a new pontiff generates global interest in learning about the personality of a figure who was previously almost unknown. Each pope embodies a mixture of tradition and innovation and at the same time brings his own personality, ideas, pastoral priorities, and so on. From this new identity emerges a public figure who develops a unique narrative as the pontificate progresses. This article analyses how Pope Leo XIV is shaping his own …
Strategic localization practices and glocalization dynamics
The digital revolution has significantly accelerated globalization, fostering seamless connectivity across markets and reshaping the dynamics of international business. Within this context, the fashion industry has undergone a transformative digital evolution, necessitating the adaptation of global communication strategies to address the cultural and regional intricacies of diverse markets. This adaptation process, termed “localization” involves …
The Perception of ‘The Other’ In Tourism – A Case Study on Residents of Switzerland and Their Views of Chinese Tourists
One facet through which Europeans encounter Chinese people is by assuming the role of hosts for Chinese tourists. The critical examination of Western perceptions of China is important due to its inherent connection and impact on international political and economic relations. Consequently, this study aimed to examine the Western perception and understandings of Chinese tourists, using the case of Switzerland. Based on a comprehensive set of data …
Sociology (15 works) · Political science (11 works) · Tourism (10 works) · Business (9 works) · Geography (9 works) · Computer Science (8 works) · Diverse Aspects of Tourism Research (8 works) · Advertising (6 works) · Cultural heritage (6 works) · Digital Marketing and Social Media (6 works)