Ruixia Ji
Biographic Data
| ID | 9837818 |
|---|---|
| NAME | Ruixia Ji |
| GIVEN NAMES | Ruixia |
| FAMILY NAME | Ji |
| SIGNATURE | JI R |
| AFFILIATIONS | Konkuk University Medical Center |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products
Background: Healthcare products are typical credence goods, for which it is difficult to completely verify quality and safety even after use. Therefore, consumers' judgments depend greatly on trust and information credibility rather than cost. This study presents a trust-based model integrating the Technology Acceptance Model and the Value-based Adoption Model to explain the effects of message cues and sociocultural factors on consumers' value fo…
No prominent works on this page.
Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products
Background: Healthcare products are typical credence goods, for which it is difficult to completely verify quality and safety even after use. Therefore, consumers' judgments depend greatly on trust and information credibility rather than cost. This study presents a trust-based model integrating the Technology Acceptance Model and the Value-based Adoption Model to explain the effects of message cues and sociocultural factors on consumers' value fo…
Behavioral Health and Interventions (1 works) · Consumer ethnocentrism (1 works) · Credence (1 works) · Ethnocentrism (1 works) · Health care (1 works) · Health Literacy and Information Accessibility (1 works) · Politics (1 works) · Sociocultural evolution (1 works) · Technology Adoption and User Behaviour (1 works)