Shuyang Sun
Biographic Data
| ID | 9873349 |
|---|---|
| NAME | Shuyang Sun |
| GIVEN NAMES | Shuyang |
| FAMILY NAME | Sun |
| SIGNATURE | SUN S |
| AFFILIATIONS | Shanghai International Studies University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Schema to Construal: Matching Effect of Users’ Dynamic Browsing Modes and Advertising Appeals on In-Feed Advertising Attitudes
In recent years, in-feed advertising has seen rapid development, with its market share gradually expanding. How to continuously improve the effectiveness of in-feed advertising has become a focal issue of concern for all parties. Based on the Construal Level Theory, this paper explores the impact of the matching effect between users’ dynamic browsing modes and advertising appeals on users’ advertising attitudes, and investigates the moderating ro…
No prominent works on this page.
From Schema to Construal: Matching Effect of Users’ Dynamic Browsing Modes and Advertising Appeals on In-Feed Advertising Attitudes
In recent years, in-feed advertising has seen rapid development, with its market share gradually expanding. How to continuously improve the effectiveness of in-feed advertising has become a focal issue of concern for all parties. Based on the Construal Level Theory, this paper explores the impact of the matching effect between users’ dynamic browsing modes and advertising appeals on users’ advertising attitudes, and investigates the moderating ro…
Advertising research (1 works) · Behavioral Health and Interventions (1 works) · Cognitive and psychological constructs research (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Contextual advertising (1 works) · Informative advertising (1 works) · Native advertising (1 works) · Online advertising (1 works) · Search advertising (1 works)