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Erna Febriani

Biographic Data

ID9939233
NAMEErna Febriani
GIVEN NAMESErna
FAMILY NAMEFebriani
SIGNATUREFEBRIANI E
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Strategi Komunikasi Digital Yuki Anggia dalam Membangun Personal Brand di Instagram

    Open Access•Veronika Desi Ratna Utami, Erna Febriani•ARTICLE•Jurnal Dakwah dan Komunikasi•2025

    This study aims to analyze the digital communication strategy carried out by a travel blogger Yuki Anggia in building a personal brand based on the concept of Mass self-communication associated with the eight laws of personal branding by Montoya and Vandehey through Instagram social media. To answer this problem, the researcher uses a post-positivism paradigm, with a qualitative approach. The research method used by the researcher is a type 3 cas…

  • Shifting roles of public relations professionals in artificial intelligence technology era

    Open Access•Erna Febriani, Guntur Eko Saputro et al.•ARTICLE•Jurnal ASPIKOM•2025

    The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives a shift in the role of Public Relations professionals in the communications industry. This study aims to analyze how the shift in the role of public …

No prominent works on this page.

  • Strategi Komunikasi Digital Yuki Anggia dalam Membangun Personal Brand di Instagram

    Open Access•Veronika Desi Ratna Utami, Erna Febriani•ARTICLE•Jurnal Dakwah dan Komunikasi•2025

    This study aims to analyze the digital communication strategy carried out by a travel blogger Yuki Anggia in building a personal brand based on the concept of Mass self-communication associated with the eight laws of personal branding by Montoya and Vandehey through Instagram social media. To answer this problem, the researcher uses a post-positivism paradigm, with a qualitative approach. The research method used by the researcher is a type 3 cas…

  • Shifting roles of public relations professionals in artificial intelligence technology era

    Open Access•Erna Febriani, Guntur Eko Saputro et al.•ARTICLE•Jurnal ASPIKOM•2025

    The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives a shift in the role of Public Relations professionals in the communications industry. This study aims to analyze how the shift in the role of public …

Artificial Intelligence (1 work) · Computer Science (1 work) · COVID-19 Prevention and Impact (1 work) · Data source (1 work) · Digital era (1 work) · Digital Marketing and Social Media (1 work) · Digital media (1 work) · Education, Sociology, Communication Studies (1 work) · Linguistics and Language Analysis (1 work) · Mass media (1 work)

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