Joy Jaiyesimi Boluwatife
Biographic Data
| ID | 9942903 |
|---|---|
| NAME | Joy Jaiyesimi Boluwatife |
| GIVEN NAMES | Joy Jaiyesimi |
| FAMILY NAME | Boluwatife |
| SIGNATURE | BOLUWATIFE J J |
| AFFILIATIONS | Caleb University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria
Many firms utilize Nollywood in Nigeria as a marketing platform for product placement. Within this context, this study investigates product placement in the movie "Namaste Wahala" in the global film industry and its effect on brand recall among Nigerian undergraduate students from Caleb University and the Lagos State University of Science and Technology (LASUSTECH). The aim is to determine if they can remember the brands they saw and how it influ…
No prominent works on this page.
Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria
Many firms utilize Nollywood in Nigeria as a marketing platform for product placement. Within this context, this study investigates product placement in the movie "Namaste Wahala" in the global film industry and its effect on brand recall among Nigerian undergraduate students from Caleb University and the Lagos State University of Science and Technology (LASUSTECH). The aim is to determine if they can remember the brands they saw and how it influ…
Advertising (1 work) · African history and culture studies (1 work) · Business (1 work) · Business Strategies and Management Research (1 work) · Cognitive psychology (1 work) · Cultural Industries and Urban Development (1 work) · Marketing (1 work) · Mathematics (1 work) · Psychology (1 work) · Recall (1 work)