Samuel Siringi

Biographic Data

ID9942953
NAMESamuel Siringi
GIVEN NAMESSamuel
FAMILY NAMESiringi
SIGNATURESIRINGI S
AFFILIATIONSUniversity of Nairobi
ORCID0009-0005-8780-5550
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Interpretation of Ethnic Stereotypes in Churchill Show among University Students in Kenya

    Peter Maina Mwai, Samuel Siringi et al.ARTICLEJournal of Media and Communication2026

    The purpose of this article is to examine how university students in Kenya interpret and react to ethnic stereotype messages in the popular comedy Churchill Show, which aired on television for more than a decade. While a lot of studies have been done on the prevalence and proliferation of ethnic stereotypes in the show, little has been done on the audience and the interpretation of the stereotypes. This was a qualitative study using the case stud…

  • Interventions and messaging in behaviour change communication response to Covid-19

    Open AccessSamuel Siringi, Ann WaithakaARTICLEJournal of Media and Communication…2022

    Effectiveness and compliance to intervention measures that mitigate the spread of COVID-19 has heavily relied on awareness and willingness of the public to adhere to directives. In this study, Behaviour Change Communication (BCC) interventions in response to COVID-19 are analyzed with the aim of identifying opportunities and gaps that can inform ongoing and future efforts. The study focuses on a BCC campaign rolled out between June and October 20…