Le Xing
Biographic Data
| ID | 9949137 |
|---|---|
| NAME | Le Xing |
| FAMILY NAME | Le Xing |
| SIGNATURE | LE XING |
| AFFILIATIONS | Jiangnan University |
| ORCID | 0009-0003-4248-8550 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Study on the Factors Influencing Hanfu Consumption Intention Based on the Theory of Planned Behavior
With the revival of traditional culture, the Hanfu market has expanded rapidly, yet theoretical research on Hanfu consumption remains limited. Drawing upon the Theory of Planned Behavior (TPB) and integrating consumer innovativeness and Chinese cultural identity, this study examines the factors influencing Hanfu purchase intention. A structural equation model was applied to survey data from 204 respondents. Results indicate that both consumer inn…
No prominent works on this page.
Study on the Factors Influencing Hanfu Consumption Intention Based on the Theory of Planned Behavior
With the revival of traditional culture, the Hanfu market has expanded rapidly, yet theoretical research on Hanfu consumption remains limited. Drawing upon the Theory of Planned Behavior (TPB) and integrating consumer innovativeness and Chinese cultural identity, this study examines the factors influencing Hanfu purchase intention. A structural equation model was applied to survey data from 204 respondents. Results indicate that both consumer inn…
Advanced Technologies in Various Fields (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Cultural Differences and Values (1 work) · Structural equation modeling (1 work) · Theory of planned behavior (1 work)