Luís Durães Ferreira
Biographic Data
| ID | 9949176 |
|---|---|
| NAME | Luís Durães Ferreira |
| GIVEN NAMES | Luís Durães |
| FAMILY NAME | Ferreira |
| SIGNATURE | FERREIRA L D |
| AFFILIATIONS | Instituto Superior de Ciências Empresariais e do Turismo |
| ORCID | 0000-0002-4880-5591 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Impulse Buying in Physical Fashion Retail and the Mediating Role of Self-Control
This study investigates how personal traits, shopping motivations, and marketing stimuli influence impulse buying (IB) in Portuguese fashion retail, with self-control (SC) as a mediator. Data from 411 consumers were analyzed using PLS-SEM. Results show that fashion involvement, hedonic motives, and price sensitivity directly increase IB, while utilitarian motives reduce it. SC is a strong negative predictor of IB and fully mediates the effects of…
No prominent works on this page.
Impulse Buying in Physical Fashion Retail and the Mediating Role of Self-Control
This study investigates how personal traits, shopping motivations, and marketing stimuli influence impulse buying (IB) in Portuguese fashion retail, with self-control (SC) as a mediator. Data from 411 consumers were analyzed using PLS-SEM. Results show that fashion involvement, hedonic motives, and price sensitivity directly increase IB, while utilitarian motives reduce it. SC is a strong negative predictor of IB and fully mediates the effects of…
Behavioral Health and Interventions (1 work) · Consumer behaviour (1 work) · Consumer choice (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Portuguese (1 work) · Situational ethics (1 work)