Haochen Qi
Biographic Data
| ID | 9949472 |
|---|---|
| NAME | Haochen Qi |
| GIVEN NAMES | Haochen |
| FAMILY NAME | Qi |
| SIGNATURE | QI H |
| AFFILIATIONS | Creative Technology (Singapore) |
| ORCID | 0009-0006-0582-7164 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Impact of Attribute Agenda-Setting on Brand-Customer Engagement
Active consumer engagement on social media platforms can effectively enhance brand awareness, loyalty, and word-of-mouth. While numerous studies have examined the impact of content and media characteristics on consumer engagement (CE), the specific effect of different brand attributes on CE on Douyin remains underexplored. To address this research gap, this study applies attribute agenda-setting theory to explore how brand attributes drive consum…
Promising on-site and rapid Sars-CoV-2 detection via antigens
OPINION article Front. Public Health, 10 October 2022Sec. Infectious Diseases – Surveillance, Prevention and Treatment Volume 10 - 2022 | https://doi.org/10.3389/fpubh.2022.978064
No prominent works on this page.
Promising on-site and rapid Sars-CoV-2 detection via antigens
OPINION article Front. Public Health, 10 October 2022Sec. Infectious Diseases – Surveillance, Prevention and Treatment Volume 10 - 2022 | https://doi.org/10.3389/fpubh.2022.978064
The Impact of Attribute Agenda-Setting on Brand-Customer Engagement
Active consumer engagement on social media platforms can effectively enhance brand awareness, loyalty, and word-of-mouth. While numerous studies have examined the impact of content and media characteristics on consumer engagement (CE), the specific effect of different brand attributes on CE on Douyin remains underexplored. To address this research gap, this study applies attribute agenda-setting theory to explore how brand attributes drive consum…
2019-20 coronavirus outbreak (1 work) · Antigen (1 work) · Brand awareness (1 work) · Brand Community (1 work) · Brand Engagement (1 work) · Brand management (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · COVID-19 diagnosis using AI (1 work) · Customer engagement (1 work)