Alessandra Coman
Biographic Data
| ID | 9950240 |
|---|---|
| NAME | Alessandra Coman |
| GIVEN NAMES | Alessandra |
| FAMILY NAME | Coman |
| SIGNATURE | COMAN A |
| AFFILIATIONS | Università Cattolica del Sacro Cuore |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Challenging the Rules of Influencer Marketing
The rise of the creator economy has led mom and family influencers to integrate their children into their online narratives, enhancing their relatability and commercial value. Through emotional connection with audiences, influencers secure partnerships and build their brands. Children presence raises ethical concerns, including privacy threats, commodification of intimacy, and the pressures of algorithm-driven content production. The research inv…
No prominent works on this page.
Challenging the Rules of Influencer Marketing
The rise of the creator economy has led mom and family influencers to integrate their children into their online narratives, enhancing their relatability and commercial value. Through emotional connection with audiences, influencers secure partnerships and build their brands. Children presence raises ethical concerns, including privacy threats, commodification of intimacy, and the pressures of algorithm-driven content production. The research inv…
Child Development and Digital Technology (1 work) · Commodification (1 work) · Content analysis (1 work) · Digital Communication and Language (1 work) · Gender, Feminism, and Media (1 work) · Incentive (1 work) · Influencer marketing (1 work) · Negotiation (1 work) · Politeness (1 work) · Snowball sampling (1 work)