Laura Aade
Biographic Data
| ID | 9950480 |
|---|---|
| NAME | Laura Aade |
| GIVEN NAMES | Laura |
| FAMILY NAME | Aade |
| SIGNATURE | AADE L |
| AFFILIATIONS | University of Luxembourg |
| ORCID | 0000-0001-8175-5429 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Consuming the selling experience in-the-moment
Although TikTok Shop has not been fully launched in Europe, users are actively repurposing TikTok LIVE to facilitate commercial activity. This paper examines the emergence of live commerce on TikTok LIVE during Black Friday week in the Netherlands, highlighting how users mobilise the platform’s features to stage commerce as an interactive and participatory spectacle. We conceptualise TikTok LIVE as a hybrid space where entertainment, interaction,…
(Un)disclosed brand partnerships
This paper analyses how platform policies and interfaces of TikTok, YouTube, Snap, and Instagram shape commercial content for influencers and the legal duty to disclose such content under European consumer law
No prominent works on this page.
(Un)disclosed brand partnerships
This paper analyses how platform policies and interfaces of TikTok, YouTube, Snap, and Instagram shape commercial content for influencers and the legal duty to disclose such content under European consumer law
Consuming the selling experience in-the-moment
Although TikTok Shop has not been fully launched in Europe, users are actively repurposing TikTok LIVE to facilitate commercial activity. This paper examines the emergence of live commerce on TikTok LIVE during Black Friday week in the Netherlands, highlighting how users mobilise the platform’s features to stage commerce as an interactive and participatory spectacle. We conceptualise TikTok LIVE as a hybrid space where entertainment, interaction,…
Digital Games and Media (2 works) · Digital Marketing and Social Media (2 works) · Influencer marketing (2 works) · Advertising (1 works) · Business (1 works) · Citizen journalism (1 works) · Digital Communication and Language (1 works) · Digital Media and Philosophy (1 works) · Ethnography (1 works) · Gossip (1 works)