Mari Tellervo Lehto
Biographic Data
| ID | 9950707 |
|---|---|
| NAME | Mari Tellervo Lehto |
| GIVEN NAMES | Mari Tellervo |
| FAMILY NAME | Lehto |
| SIGNATURE | LEHTO M T |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Neurotic Influencer – Feeling Rules and the Affective Practice of Anxiety in Social Media Influencer Work
Through in-depth qualitative interviews of four Finnish influencer mothers and online observation of their social media accounts, the presentation asks how influencers negotiate the feeling rules that govern (maternal) femininity on social media and attempt to cope with the emotional weight of precarious social media work. My data do not allow for the possibility of generalization but are rich, nuanced, and offer insight into ambivalent lived exp…
No prominent works on this page.
Neurotic Influencer – Feeling Rules and the Affective Practice of Anxiety in Social Media Influencer Work
Through in-depth qualitative interviews of four Finnish influencer mothers and online observation of their social media accounts, the presentation asks how influencers negotiate the feeling rules that govern (maternal) femininity on social media and attempt to cope with the emotional weight of precarious social media work. My data do not allow for the possibility of generalization but are rich, nuanced, and offer insight into ambivalent lived exp…
Ambivalence (1 work) · Anxiety (1 work) · Digital Marketing and Social Media (1 work) · Emotion work (1 work) · Feeling (1 work) · Femininity (1 work) · Gender, Feminism, and Media (1 work) · Impact of Technology on Adolescents (1 work) · Influencer marketing (1 work) · Neuroticism (1 work)