Wenxuan Dou
Biographic Data
| ID | 9951081 |
|---|---|
| NAME | Wenxuan Dou |
| GIVEN NAMES | Wenxuan |
| FAMILY NAME | Dou |
| SIGNATURE | DOU W |
| AFFILIATIONS | Oldham Council |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Domesticating Social Commerce
Douyin has become an important part of daily life in China since it combines entertainment, social interaction, and online shopping. This study investigates how Douyin shapes consumer behavior and how users make it part of their everyday routines. Based on domestication theory, this study uses semi-structured interviews with 15 Chinese users who use Douyin for both relaxation and shopping. The findings reveal that Douyin is not only a platform fo…
No prominent works on this page.
Domesticating Social Commerce
Douyin has become an important part of daily life in China since it combines entertainment, social interaction, and online shopping. This study investigates how Douyin shapes consumer behavior and how users make it part of their everyday routines. Based on domestication theory, this study uses semi-structured interviews with 15 Chinese users who use Douyin for both relaxation and shopping. The findings reveal that Douyin is not only a platform fo…
China (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Everyday life (1 work) · Social media (1 work)