Marko Selaković
Biographic Data
| ID | 9957322 |
|---|---|
| NAME | Marko Selaković |
| GIVEN NAMES | Marko |
| FAMILY NAME | Selaković |
| SIGNATURE | SELAKOVIĆ M |
| AFFILIATIONS | Synergy University Dubai |
| ORCID | 0000-0002-6568-6627 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The third way
Purpose The study aims to examine historical evolution of public relations in Yugoslavia. The purpose of the study is to understand if Yugoslavia, with a specific socialist model different from other communist countries, had a specific model and understanding of public relations that was differentiated from other countries that were part of both the Western and communist blocs. Design/methodology/approach 14 interviews with marketing and public r…
Beyond Deepfakes
This article examines a novel form of AI-enabled creative digital communication content, termed softfake, which has emerged alongside the rapid diffusion of generative artificial intelligence across contemporary communication ecosystems. The study conceptualises softfake as a distinct communicative form and a creative artefact, co-produced through human–AI collaboration and designated to mediate presence, voice and authenticity in digital context…
Culture and role-based AI agencies in strategic communication
No prominent works on this page.
Culture and role-based AI agencies in strategic communication
The third way
Purpose The study aims to examine historical evolution of public relations in Yugoslavia. The purpose of the study is to understand if Yugoslavia, with a specific socialist model different from other communist countries, had a specific model and understanding of public relations that was differentiated from other countries that were part of both the Western and communist blocs. Design/methodology/approach 14 interviews with marketing and public r…
Beyond Deepfakes
This article examines a novel form of AI-enabled creative digital communication content, termed softfake, which has emerged alongside the rapid diffusion of generative artificial intelligence across contemporary communication ecosystems. The study conceptualises softfake as a distinct communicative form and a creative artefact, co-produced through human–AI collaboration and designated to mediate presence, voice and authenticity in digital context…
Communication studies (2 works) · Strategic Communication (2 works) · Accountability (1 work) · AI in Service Interactions (1 work) · Artificial Intelligence in Healthcare and Education (1 work) · Balkan and Eastern European Studies (1 work) · Communism (1 work) · Competitive and Knowledge Intelligence (1 work) · Computer Science (1 work) · Conceptual framework (1 work)