M V Terskikh
Biographic Data
| ID | 9971483 |
|---|---|
| NAME | M V Terskikh |
| GIVEN NAMES | M V |
| FAMILY NAME | Terskikh |
| SIGNATURE | TERSKIKH M V |
| AFFILIATIONS | Omsk State University |
| ORCID | 0000-0003-0127-6917 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Packaging Information as a Polycode Advertising Text
The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of information on the packaging has increased many times over. This fact makes it necessary to analyze modern technologies of influence and manipulation that are relevant for this type of discourse. Th…
Typology of Communication Strategies in the Discourse of Social Advertising
A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the insufficient development of this issue in the scientific literature. The author of the article relies on the studies of linguists who proposed the cla…
Instagram Advertising Tools
The article is devoted to the study of the features of the social network Instagram as a communication platform for positioning and promoting goods and services, forming a personal brand. The relevance of the study is determined by a number of factors. The decrease in the popularity and effectiveness of traditional advertising tools and public relations, on the one hand, the growing popularity of various social networks as a modern marketing tool…
Implementation of Communication Strategies in Social Advertising Texts
The analysis of communicative strategies, tactics and techniques that are implemented in the texts of social advertising are presented in the article. The relevance of the study is determined by the fact that for social advertising, the issue of communicative effectiveness, which is closely related to the concept of communicative perspective and the choice of strategies and tactics that ensure the greatest effectiveness in achieving the goal, is …
Visual metaphorization models in PSA discourse
Nowadays we can see that a traditional verbal metaphor is giving its way to more elaborate and complex typethe polycode metaphor. Thus it becomes vital to research such metaphorical structures, where the transfer is performed using an iconic semiotic system and by correlation of visual metaphor with a verbal one. This transfer of the verbal code into the code of images is deemed to have a great persuasive potential essential for PSA's effectivene…
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Visual metaphorization models in PSA discourse
Nowadays we can see that a traditional verbal metaphor is giving its way to more elaborate and complex typethe polycode metaphor. Thus it becomes vital to research such metaphorical structures, where the transfer is performed using an iconic semiotic system and by correlation of visual metaphor with a verbal one. This transfer of the verbal code into the code of images is deemed to have a great persuasive potential essential for PSA's effectivene…
Packaging Information as a Polycode Advertising Text
The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of information on the packaging has increased many times over. This fact makes it necessary to analyze modern technologies of influence and manipulation that are relevant for this type of discourse. Th…
Typology of Communication Strategies in the Discourse of Social Advertising
A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the insufficient development of this issue in the scientific literature. The author of the article relies on the studies of linguists who proposed the cla…
Instagram Advertising Tools
The article is devoted to the study of the features of the social network Instagram as a communication platform for positioning and promoting goods and services, forming a personal brand. The relevance of the study is determined by a number of factors. The decrease in the popularity and effectiveness of traditional advertising tools and public relations, on the one hand, the growing popularity of various social networks as a modern marketing tool…
Implementation of Communication Strategies in Social Advertising Texts
The analysis of communicative strategies, tactics and techniques that are implemented in the texts of social advertising are presented in the article. The relevance of the study is determined by the fact that for social advertising, the issue of communicative effectiveness, which is closely related to the concept of communicative perspective and the choice of strategies and tactics that ensure the greatest effectiveness in achieving the goal, is …
Advertising (4 works) · Business (4 works) · Computer Science (4 works) · Political science (4 works) · Discourse Analysis and Cultural Communication (3 works) · Language, Communication, and Linguistic Studies (3 works) · Psychology (3 works) · Education, Literature, Philosophy Research (2 works) · Multimedia (2 works) · Sociology (2 works)