O A Makhno
Biographic Data
| ID | 9972518 |
|---|---|
| NAME | O A Makhno |
| GIVEN NAMES | O A |
| FAMILY NAME | Makhno |
| SIGNATURE | MAKHNO O A |
| AFFILIATIONS | Sechenov University |
| ORCID | 0009-0003-1999-9133 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Semiotics of Vaccination Adver-tising in Media Discourse
The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify successful advertising strategies, and discover the reasons for communicative failures. The study analyzes the techniques of combining visual and verbal narratives in creolized advertising texts. …
No prominent works on this page.
Semiotics of Vaccination Adver-tising in Media Discourse
The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify successful advertising strategies, and discover the reasons for communicative failures. The study analyzes the techniques of combining visual and verbal narratives in creolized advertising texts. …
Advertising (1 work) · Argumentation theory (1 work) · Discourse Analysis and Cultural Communication (1 work) · Feeling (1 work) · Language, Communication, and Linguistic Studies (1 work) · Linguistics (1 work) · Medicine (1 work) · Misinformation and Its Impacts (1 work) · Narrative (1 work) · Persuasion (1 work)