Belén Gutiérrez-Villar
Biographic Data
| ID | 9975825 |
|---|---|
| NAME | Belén Gutiérrez-Villar |
| GIVEN NAMES | Belén |
| FAMILY NAME | Gutiérrez-Villar |
| SIGNATURE | GUTIÉRREZ-VILLAR B |
| AFFILIATIONS | Universidad Loyola Andalucía |
| ORCID | 0000-0001-9541-6348 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Measuring a University’s Image
Today, the higher education sector can be considered a market and, within it, private university education is a common marketable service in the literature on higher education management. Research on the analysis of the variables that generate the university image has been the subject of numerous investigations. Although there is no generally accepted definition, most authors approach the measurement of image through multi-factor scales, with var…
No prominent works on this page.
Measuring a University’s Image
Today, the higher education sector can be considered a market and, within it, private university education is a common marketable service in the literature on higher education management. Research on the analysis of the variables that generate the university image has been the subject of numerous investigations. Although there is no generally accepted definition, most authors approach the measurement of image through multi-factor scales, with var…
Advertising and Communication Studies (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Communication and COVID-19 Impact (1 works) · Computer Science (1 works) · Confirmatory factor analysis (1 works) · Corporate Identity and Reputation (1 works) · Exploratory factor analysis (1 works) · Marketing (1 works) · Mathematics (1 works)