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Matthew Soar

Biographic Data

ID99825
NAMEMatthew Soar
GIVEN NAMESMatthew
FAMILY NAMESoar
SIGNATURESOAR M
AFFILIATIONSVictoria University of Wellington
ORCID0000-0001-7509-7861
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS12
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2001
LATEST PUBLICATION YEAR2025
H-INDEX3
  • Anti-vax, anti-mask, anti-gender: The transphobic turn of the “freedom movement” during Covid-19

    Open Access•Matthew Soar, Sophie Beaumont et al.•ARTICLE•Crime Media Culture An…•2025•References: 9

    During the COVID-19 pandemic, Aotearoa New Zealand (NZ), as with much of the world, experienced a proliferation of far-right and populist organisations resisting public health measures and perceived government overreach. After the repeal of the COVID-19 Protection Framework brought an end to vaccine and mask wearing mandates, these organisations sought new issues to mobilise their supporters. In 2023, coinciding with the visit of a prominent “gen…

  • What is the Far-Right in Aotearoa New Zealand

    Open Access•Matthew Soar, Max Soar•ARTICLE•Counterfutures•2024

    Matthew Cunningham, Paul Spoonley, and Marinus La Rooij (eds.)Histories of Hate: The Radical Right in Aotearoa New ZealandDunedin: Otago University Press, 2023, 444pp In 1988, Stuart Hall published The Hard Road to Renewal, a collection of essays written over the previous decade that attempted to grapple with the nature and significance of ‘Thatcherism’ in Britain. The Thatcherist neoliberal project, Hall argued, attempted to reconfigure the comm…

  • Utopia of abstraction: Digital organizations and the promise of sovereignty

    Open Access•Tim Corballis, Matthew Soar•ARTICLE•Big Data & Society•2022•Cited by: 3•References: 23

    Digital organizations form part of the new wave of blockchain technologies, following Bitcoin and related cryptocurrencies. "Utopia of Abstraction" offers an analysis of the utopian promise of digital organizations through a reading of one such project, Colony. We provide a critique of the ideology of Colony's white paper, supplemented by readings of pages from its website, as a member of a genre of texts that promote their products through seemi…

  • The First Things First Manifesto and the Politics of Culture Jamming: Towards a Cultural Economy of Graphic Design and Advertising

    Matthew Soar, Matt Soar•ARTICLE•Cultural Studies•2002•Cited by: 4•References: 7

    Advertising has long been recognized as an important cultural force by media and cultural studies scholars. Graphic design, despite its comparable ubiquity, has rarely been the subject of this kind of critique. Where these activities have been discussed, the emphasis has been overwhelmingly on their textual manifestations (graphics, ads, commercials) and, occasionally, on their reception. In the interest of working towards a fuller account of the…

  • Engines and Acolytes of Consumption: Black Male Bodies, Advertising and the Laws of Thermodynamics

    Open Access•Matthew Soar, Matt Soar•ARTICLE•Body & Society•2001•Cited by: 5•References: 2

    An investigation into the historical development of Nike's award-winning advertising campaigns in the US reveals that, over the last decade or so, African-American athletes have become their almost exclusive focus. However, these ads have increasingly centered not on black personalities per se, but on the aesthetic, affective and visceral manifestations of skin, musculature and sweat. Black bodies in advertising are rarely to be seen at rest, unl…

  • Engines and Acolytes of Consumption: Black Male Bodies, Advertising and the Laws of Thermodynamics

    Open Access•Matthew Soar, Matt Soar•ARTICLE•Body & Society•2001•Cited by: 5•References: 2

    An investigation into the historical development of Nike's award-winning advertising campaigns in the US reveals that, over the last decade or so, African-American athletes have become their almost exclusive focus. However, these ads have increasingly centered not on black personalities per se, but on the aesthetic, affective and visceral manifestations of skin, musculature and sweat. Black bodies in advertising are rarely to be seen at rest, unl…

  • The First Things First Manifesto and the Politics of Culture Jamming: Towards a Cultural Economy of Graphic Design and Advertising

    Matthew Soar, Matt Soar•ARTICLE•Cultural Studies•2002•Cited by: 4•References: 7

    Advertising has long been recognized as an important cultural force by media and cultural studies scholars. Graphic design, despite its comparable ubiquity, has rarely been the subject of this kind of critique. Where these activities have been discussed, the emphasis has been overwhelmingly on their textual manifestations (graphics, ads, commercials) and, occasionally, on their reception. In the interest of working towards a fuller account of the…

  • Utopia of abstraction: Digital organizations and the promise of sovereignty

    Open Access•Tim Corballis, Matthew Soar•ARTICLE•Big Data & Society•2022•Cited by: 3•References: 23

    Digital organizations form part of the new wave of blockchain technologies, following Bitcoin and related cryptocurrencies. "Utopia of Abstraction" offers an analysis of the utopian promise of digital organizations through a reading of one such project, Colony. We provide a critique of the ideology of Colony's white paper, supplemented by readings of pages from its website, as a member of a genre of texts that promote their products through seemi…

  • Engines and Acolytes of Consumption: Black Male Bodies, Advertising and the Laws of Thermodynamics

    Open Access•Matthew Soar, Matt Soar•ARTICLE•Body & Society•2001•Cited by: 5•References: 2

    An investigation into the historical development of Nike's award-winning advertising campaigns in the US reveals that, over the last decade or so, African-American athletes have become their almost exclusive focus. However, these ads have increasingly centered not on black personalities per se, but on the aesthetic, affective and visceral manifestations of skin, musculature and sweat. Black bodies in advertising are rarely to be seen at rest, unl…

  • The First Things First Manifesto and the Politics of Culture Jamming: Towards a Cultural Economy of Graphic Design and Advertising

    Matthew Soar, Matt Soar•ARTICLE•Cultural Studies•2002•Cited by: 4•References: 7

    Advertising has long been recognized as an important cultural force by media and cultural studies scholars. Graphic design, despite its comparable ubiquity, has rarely been the subject of this kind of critique. Where these activities have been discussed, the emphasis has been overwhelmingly on their textual manifestations (graphics, ads, commercials) and, occasionally, on their reception. In the interest of working towards a fuller account of the…

  • Utopia of abstraction: Digital organizations and the promise of sovereignty

    Open Access•Tim Corballis, Matthew Soar•ARTICLE•Big Data & Society•2022•Cited by: 3•References: 23

    Digital organizations form part of the new wave of blockchain technologies, following Bitcoin and related cryptocurrencies. "Utopia of Abstraction" offers an analysis of the utopian promise of digital organizations through a reading of one such project, Colony. We provide a critique of the ideology of Colony's white paper, supplemented by readings of pages from its website, as a member of a genre of texts that promote their products through seemi…

  • What is the Far-Right in Aotearoa New Zealand

    Open Access•Matthew Soar, Max Soar•ARTICLE•Counterfutures•2024

    Matthew Cunningham, Paul Spoonley, and Marinus La Rooij (eds.)Histories of Hate: The Radical Right in Aotearoa New ZealandDunedin: Otago University Press, 2023, 444pp In 1988, Stuart Hall published The Hard Road to Renewal, a collection of essays written over the previous decade that attempted to grapple with the nature and significance of ‘Thatcherism’ in Britain. The Thatcherist neoliberal project, Hall argued, attempted to reconfigure the comm…

  • Anti-vax, anti-mask, anti-gender: The transphobic turn of the “freedom movement” during Covid-19

    Open Access•Matthew Soar, Sophie Beaumont et al.•ARTICLE•Crime Media Culture An…•2025•References: 9

    During the COVID-19 pandemic, Aotearoa New Zealand (NZ), as with much of the world, experienced a proliferation of far-right and populist organisations resisting public health measures and perceived government overreach. After the repeal of the COVID-19 Protection Framework brought an end to vaccine and mask wearing mandates, these organisations sought new issues to mobilise their supporters. In 2023, coinciding with the visit of a prominent “gen…

Law (5 works) · Political science (5 works) · Sociology (5 works) · Politics (4 works) · History (3 works) · Aotearoa (2 works) · Gender Studies (2 works) · History (2 works) · Ideology (2 works) · Law (2 works)

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