Luna Provenzi
Biographic Data
| ID | 9986689 |
|---|---|
| NAME | Luna Provenzi |
| GIVEN NAMES | Luna |
| FAMILY NAME | Provenzi |
| SIGNATURE | PROVENZI L |
| AFFILIATIONS | University of Milano-Bicocca |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Comunicazione aziendale e sostenibilità
Green advertising promotes products and services using pro-environmental claims that present for-profit organizations as concerned about environment problems. This article presents evidence from a sociological investigation on the Italian market, based on a sample of 35 commercial advertisements dealing with environmental sustainability, which have been analyzed through Multimodal Critical Discourse Analysis (MCDA). The goal of the research is th…
No prominent works on this page.
Comunicazione aziendale e sostenibilità
Green advertising promotes products and services using pro-environmental claims that present for-profit organizations as concerned about environment problems. This article presents evidence from a sociological investigation on the Italian market, based on a sample of 35 commercial advertisements dealing with environmental sustainability, which have been analyzed through Multimodal Critical Discourse Analysis (MCDA). The goal of the research is th…
Critical discourse analysis (1 work) · Diverse academic and cultural studies (1 work) · Management, Economics, and Public Policy (1 work) · Reputation (1 work) · Storytelling (1 work) · Thematic analysis (1 work)