Mohd Rushidi Mohd Amin
Dados Biográficos
| ID | 10135901 |
|---|---|
| NOME | Mohd Rushidi Mohd Amin |
| PRENOMES | Mohd Rushidi Mohd |
| SOBRENOME | Amin |
| ASSINATURA | AMIN M R M |
| AFILIAÇÕES | Open University Malaysia |
| ORCID | 0000-0001-7133-5500 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 4 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
Artificial Intelligence (AI) adoption in marketing strategies
This paper examines the transformative impact of Artificial Intelligence (AI) on marketing, focusing on its role in enhancing customer engagement, decision-making, and operational efficiency. It explores how businesses can leverage AI to deliver personalized experiences, predict market trends, and optimize strategies while addressing challenges such as ethical concerns, data privacy, and technological readiness. This study provides insights to he…
Revolutionizing Education with Artificial Intelligence (AI)? Challenges, and Implications for Open and Distance Learning (ODL)
Artificial Intelligence (AI) has rapidly progressed in recent years, profoundly impacting various industries. One sector significantly influenced by AI is education, notably Open and Distance Learning (ODL). This transformative technology holds the potential to revolutionize education delivery through personalized learning algorithms, adaptive learning, and intelligent tutoring systems, tailoring educational experiences to individual students. Re…
An Empirical Study on Service Recovery Satisfaction in an Open and Distance Learning Higher Education Institution in Malaysia
This study investigated the relationships among justice dimensions (distributive, procedural, interpersonal, and informational), university image, service recovery satisfaction, and customer behavioural outcomes (trust, word of mouth, repurchase intention, and loyalty). This study adopted a cross-sectional survey approach and data were collected through a survey of 303 students of Open University Malaysia in Malaysia who experienced service failu…
Antecedents of Student Loyalty in Open and Distance Learning Institutions
The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified conv…
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Artificial Intelligence (AI) adoption in marketing strategies
This paper examines the transformative impact of Artificial Intelligence (AI) on marketing, focusing on its role in enhancing customer engagement, decision-making, and operational efficiency. It explores how businesses can leverage AI to deliver personalized experiences, predict market trends, and optimize strategies while addressing challenges such as ethical concerns, data privacy, and technological readiness. This study provides insights to he…
Revolutionizing Education with Artificial Intelligence (AI)? Challenges, and Implications for Open and Distance Learning (ODL)
Artificial Intelligence (AI) has rapidly progressed in recent years, profoundly impacting various industries. One sector significantly influenced by AI is education, notably Open and Distance Learning (ODL). This transformative technology holds the potential to revolutionize education delivery through personalized learning algorithms, adaptive learning, and intelligent tutoring systems, tailoring educational experiences to individual students. Re…
An Empirical Study on Service Recovery Satisfaction in an Open and Distance Learning Higher Education Institution in Malaysia
This study investigated the relationships among justice dimensions (distributive, procedural, interpersonal, and informational), university image, service recovery satisfaction, and customer behavioural outcomes (trust, word of mouth, repurchase intention, and loyalty). This study adopted a cross-sectional survey approach and data were collected through a survey of 303 students of Open University Malaysia in Malaysia who experienced service failu…
Antecedents of Student Loyalty in Open and Distance Learning Institutions
The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified conv…
Psychology (3 obras) · Technology Adoption and User Behaviour (3 obras) · AI in Service Interactions (2 obras) · Business (2 obras) · Computer Science (2 obras) · Customer Service Quality and Loyalty (2 obras) · Loyalty (2 obras) · Marketing (2 obras) · Service quality (2 obras) · Applied Psychology (1 obra)