Hsuan‐Hsuan Ku
Dados Biográficos
| ID | 10199339 |
|---|---|
| NOME | Hsuan‐Hsuan Ku |
| PRENOMES | Hsuan‐Hsuan |
| SOBRENOME | Ku |
| ASSINATURA | KU H H |
| ORCID | 0000-0002-8750-4353 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
How to Persuade Consumers to Engage with Calls-to-Action in Brand Content
Embedding interactive cues—calls-to-action (CTAs)—to spark consumer response to digital marketing brand-promotion messages is a widely used method today. This study employs psychological reactance as a foundation for assessing how CTAs may influence compliance intention and examines whether using emojis may moderate individuals’ reactions. Two experiments show that consumers more readily comply with the CTAs phrased in consumer-focused rather tha…
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How to Persuade Consumers to Engage with Calls-to-Action in Brand Content
Embedding interactive cues—calls-to-action (CTAs)—to spark consumer response to digital marketing brand-promotion messages is a widely used method today. This study employs psychological reactance as a foundation for assessing how CTAs may influence compliance intention and examines whether using emojis may moderate individuals’ reactions. Two experiments show that consumers more readily comply with the CTAs phrased in consumer-focused rather tha…
Action (physics) (1 obras) · Advertising (1 obras) · Business (1 obras) · Compliance (psychology) (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Digital Communication and Language (1 obras) · Digital Marketing and Social Media (1 obras) · Moderation (1 obras) · Persuasion (1 obras) · Psychology (1 obras)