Paul E Green
Dados Biográficos
| ID | 103649 |
|---|---|
| NOME | Paul E Green |
| PRENOMES | Paul E |
| SOBRENOME | Green |
| ASSINATURA | GREEN P E |
| AFILIAÇÕES | University of California, Riverside |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 16 |
| TOTAL DE CITAÇÕES | 31 |
| TOTAL COMO AUTOR | 15 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1973 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2004 |
| ÍNDICE H | 2 |
Marketing Research and Modeling
The Undocumented
Immigration is not a new phenomenon in America. The education of undocumented or migrant children, however, continues to pose unique social, political, and educational problems for America's schools. Social and educational opportunities are typically hindered by frequent moves, poverty, gaps in previous schooling, and language barriers. Poverty, language, and cultural differences add to the challenges posed by mobility, the identifying characteri…
Theory, Praxis, and Community Service
One of the most established African American and African studies departments in the United States celebrated its 20th anniversary in the 1990s. The theme of Cornell University's African Studies and Research Center celebration was Scholarship and Praxis. This was appropriate because this theme has a long history in Black intellectual thought in the United States. A few Black studies departments and programs across the nation have built curricula o…
An Empirical Comparison of Variable Standardization Methods in Cluster Analysis
It is common practice in marketing research to standardize the columns (to mean zero and unit standard deviation) of a persons by variables data matrix, prior to clustering the entities corresponding to the rows of that matrix. This practice is often followed even when the columns are all expressed in similar units, such as ratings on a 7-point, equal interval scale. This study examines six different ways of standardizing matrix columns and compa…
Conjoint Analysis in Marketing
The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability, validity, and choice simulators.
Conjoint Internal Validity Under Alternative Profile Presentations
Recent research suggests that using orthogonal arrays in full-profile conjoint may fail to provide adequate internal validity when the validation set consists of Pareto optimal profiles or when prices covary with the rest of the profiles ' attribute levels. This study's findings indicate that partworths calibrated in the wrong environment predict a holdout sample as well as those calibrated in the correct (validation) envi-ronmentdo. Since the in…
Estimating Choice Probabilities in Multiattribute Decision Making
The Bradley-Terry-Luce (BTL) model is adapted and applied to choice problems arising in multiattribute decision making, and is compared with three other models in an experiment dealing with employer choice in a job-seeking context. Results of the experiment indicate that the BTL adaptation provides a reasonably accurate model of subjects' subjective probabilities, as elicited by the constant-sum scaling technique
Mathematical Tools for Applied Multivariate Analysis
Additive Decomposition of Perceptions Data Via Conjoint Analysis
While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data
Incorporating Group-Level Similarity Judgments in Conjoint Analysis
While conjoint analysis has been typically applied to preference-type contexts, it is possible to include similarity judgments in the analysis as well. A procedure is reported for obtaining group-level similarity judgments to describe relationships between real objects and profile descriptions. The method is applied to respondent preferences for vacation sites
Segment Congruence Analysis
Multidimensional contingency table analysis is applied to questions of which set of variables should constitute the distinguished base from which segments are formed. Empirical applications that illustrate a general analytical approach and possible uses of the methodology in segmentation studies of consumer behavior are also discussed
Consumer Segmentation via Latent Class Analysis
A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use
An Interaction Model of Consumer Utility
The main-effects, additive utility model is extended to include two-factor interaction via a two-stage data collection procedure. The model is applied illustratively to a set of menu preferences data. The article concludes with a discussion of the model's implications for consumer behavior theory
A Complementarity Model of Consumer Utility for Item Collections
Journal Article A Complementarity Model of Consumer Utility for Item Collections Get access Paul E. Green, Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael T. Devita Michael T. Devita Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 56–67, https://doi.org/10.1086/208600 Published: 01 December 19…
On the Design of Choice Experiments Involving Multifactor Alternatives
Journal Article On the Design of Choice Experiments Involving Multifactor Alternatives Get access Paul E. Green Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 61–68, https://doi.org/10.1086/208592 Published: 01 September 1974
Multivariate procedures in the study of attitudes and status impressions
The Undocumented
Immigration is not a new phenomenon in America. The education of undocumented or migrant children, however, continues to pose unique social, political, and educational problems for America's schools. Social and educational opportunities are typically hindered by frequent moves, poverty, gaps in previous schooling, and language barriers. Poverty, language, and cultural differences add to the challenges posed by mobility, the identifying characteri…
On the Design of Choice Experiments Involving Multifactor Alternatives
Journal Article On the Design of Choice Experiments Involving Multifactor Alternatives Get access Paul E. Green Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 61–68, https://doi.org/10.1086/208592 Published: 01 September 1974
Estimating Choice Probabilities in Multiattribute Decision Making
The Bradley-Terry-Luce (BTL) model is adapted and applied to choice problems arising in multiattribute decision making, and is compared with three other models in an experiment dealing with employer choice in a job-seeking context. Results of the experiment indicate that the BTL adaptation provides a reasonably accurate model of subjects' subjective probabilities, as elicited by the constant-sum scaling technique
Incorporating Group-Level Similarity Judgments in Conjoint Analysis
While conjoint analysis has been typically applied to preference-type contexts, it is possible to include similarity judgments in the analysis as well. A procedure is reported for obtaining group-level similarity judgments to describe relationships between real objects and profile descriptions. The method is applied to respondent preferences for vacation sites
An Interaction Model of Consumer Utility
The main-effects, additive utility model is extended to include two-factor interaction via a two-stage data collection procedure. The model is applied illustratively to a set of menu preferences data. The article concludes with a discussion of the model's implications for consumer behavior theory
A Complementarity Model of Consumer Utility for Item Collections
Journal Article A Complementarity Model of Consumer Utility for Item Collections Get access Paul E. Green, Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael T. Devita Michael T. Devita Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 56–67, https://doi.org/10.1086/208600 Published: 01 December 19…
Segment Congruence Analysis
Multidimensional contingency table analysis is applied to questions of which set of variables should constitute the distinguished base from which segments are formed. Empirical applications that illustrate a general analytical approach and possible uses of the methodology in segmentation studies of consumer behavior are also discussed
Consumer Segmentation via Latent Class Analysis
A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use
Multivariate procedures in the study of attitudes and status impressions
A Complementarity Model of Consumer Utility for Item Collections
Journal Article A Complementarity Model of Consumer Utility for Item Collections Get access Paul E. Green, Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael T. Devita Michael T. Devita Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 56–67, https://doi.org/10.1086/208600 Published: 01 December 19…
On the Design of Choice Experiments Involving Multifactor Alternatives
Journal Article On the Design of Choice Experiments Involving Multifactor Alternatives Get access Paul E. Green Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 61–68, https://doi.org/10.1086/208592 Published: 01 September 1974
An Interaction Model of Consumer Utility
The main-effects, additive utility model is extended to include two-factor interaction via a two-stage data collection procedure. The model is applied illustratively to a set of menu preferences data. The article concludes with a discussion of the model's implications for consumer behavior theory
Consumer Segmentation via Latent Class Analysis
A nontechnical description of latent class analysis and a discussion of the CANDECOMP procedure and its application to consumer adoption of a new telecommunications service is presented with some suggestions for other areas in consumer and market research where latent class analysis might be of use
Segment Congruence Analysis
Multidimensional contingency table analysis is applied to questions of which set of variables should constitute the distinguished base from which segments are formed. Empirical applications that illustrate a general analytical approach and possible uses of the methodology in segmentation studies of consumer behavior are also discussed
Additive Decomposition of Perceptions Data Via Conjoint Analysis
While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data
Incorporating Group-Level Similarity Judgments in Conjoint Analysis
While conjoint analysis has been typically applied to preference-type contexts, it is possible to include similarity judgments in the analysis as well. A procedure is reported for obtaining group-level similarity judgments to describe relationships between real objects and profile descriptions. The method is applied to respondent preferences for vacation sites
Mathematical Tools for Applied Multivariate Analysis
Estimating Choice Probabilities in Multiattribute Decision Making
The Bradley-Terry-Luce (BTL) model is adapted and applied to choice problems arising in multiattribute decision making, and is compared with three other models in an experiment dealing with employer choice in a job-seeking context. Results of the experiment indicate that the BTL adaptation provides a reasonably accurate model of subjects' subjective probabilities, as elicited by the constant-sum scaling technique
Conjoint Internal Validity Under Alternative Profile Presentations
Recent research suggests that using orthogonal arrays in full-profile conjoint may fail to provide adequate internal validity when the validation set consists of Pareto optimal profiles or when prices covary with the rest of the profiles ' attribute levels. This study's findings indicate that partworths calibrated in the wrong environment predict a holdout sample as well as those calibrated in the correct (validation) envi-ronmentdo. Since the in…
Conjoint Analysis in Marketing
The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability, validity, and choice simulators.
An Empirical Comparison of Variable Standardization Methods in Cluster Analysis
It is common practice in marketing research to standardize the columns (to mean zero and unit standard deviation) of a persons by variables data matrix, prior to clustering the entities corresponding to the rows of that matrix. This practice is often followed even when the columns are all expressed in similar units, such as ratings on a 7-point, equal interval scale. This study examines six different ways of standardizing matrix columns and compa…
The Undocumented
Immigration is not a new phenomenon in America. The education of undocumented or migrant children, however, continues to pose unique social, political, and educational problems for America's schools. Social and educational opportunities are typically hindered by frequent moves, poverty, gaps in previous schooling, and language barriers. Poverty, language, and cultural differences add to the challenges posed by mobility, the identifying characteri…
Theory, Praxis, and Community Service
One of the most established African American and African studies departments in the United States celebrated its 20th anniversary in the 1990s. The theme of Cornell University's African Studies and Research Center celebration was Scholarship and Praxis. This was appropriate because this theme has a long history in Black intellectual thought in the United States. A few Black studies departments and programs across the nation have built curricula o…
Marketing Research and Modeling
Computer Science (12 obras) · Business (7 obras) · Consumer Market Behavior and Pricing (7 obras) · Mathematics (7 obras) · Artificial Intelligence (6 obras) · Artificial Intelligence (6 obras) · Economic and Environmental Valuation (6 obras) · Psychology (6 obras) · Statistics (6 obras) · Conjoint analysis (5 obras)