G B HASTINGS

• Methods of the International Tobacco Control (ITC) Four Country Survey

  M E Thompson, G T Fong et al.•ARTICLE•Tobacco Control•2006

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  This paper outlines the design features, data collection methods and analytic strategies of the International Tobacco Control (ITC) Four Country Survey, a prospective study of more than 2000 longitudinal respondents per country with yearly replenishments. This survey possesses unique features that sets it apart among surveys on tobacco use and cessation. One of these features is the use of theory-driven conceptual models. In this paper, however, …

• Social marketing

  Open Access•Gerard Hastings, G B HASTINGS et al.•ARTICLE•Health Promotion International•1994

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  This paper presents a response to Buchanan et al.'s critique of our previous paper ‘Social Marketing and Communication in Health Promotion’ (Health Promotion International, 6, 135–145). It examines their comments in five areas: consumer orientation, exchange, profitability, integrated approach and advertising. Our response takes issue with many of the points made by Buchanan et al., and suggests that the authors have failed to raise more legitima…

• Social marketing

  Open Access•Gerard Hastings, G B HASTINGS et al.•ARTICLE•Health Promotion International•1994

  Incluir item

  This paper presents a response to Buchanan et al.'s critique of our previous paper ‘Social Marketing and Communication in Health Promotion’ (Health Promotion International, 6, 135–145). It examines their comments in five areas: consumer orientation, exchange, profitability, integrated approach and advertising. Our response takes issue with many of the points made by Buchanan et al., and suggests that the authors have failed to raise more legitima…

• Methods of the International Tobacco Control (ITC) Four Country Survey

  M E Thompson, G T Fong et al.•ARTICLE•Tobacco Control•2006

  Incluir item

  This paper outlines the design features, data collection methods and analytic strategies of the International Tobacco Control (ITC) Four Country Survey, a prospective study of more than 2000 longitudinal respondents per country with yearly replenishments. This survey possesses unique features that sets it apart among surveys on tobacco use and cessation. One of these features is the use of theory-driven conceptual models. In this paper, however, …

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