Serri Faisal
Dados Biográficos
| ID | 10640792 |
|---|---|
| NOME | Serri Faisal |
| PRENOMES | Serri |
| SOBRENOME | Faisal |
| ASSINATURA | FAISAL S |
| AFILIAÇÕES | Phoenix College |
| ORCID | 0000-0001-7371-9516 |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 0 |
Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human Dialogue
Continuous usage behavior among millennials is crucial, yet factors influencing this behavior are not well understood. This study integrates human-computer interaction and marketing research to investigate the relationship between persuasive dialogue support (PDS), attitudinal loyalty (AL), and continuous-use intention (CI) in the context of WhatsApp. The study also examines the moderating role of four cultural dimensions: uncertainty avoidance (…
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Why Millennials Continue to Use WhatsApp? A Focus on Culture and Computer–Human Dialogue
Continuous usage behavior among millennials is crucial, yet factors influencing this behavior are not well understood. This study integrates human-computer interaction and marketing research to investigate the relationship between persuasive dialogue support (PDS), attitudinal loyalty (AL), and continuous-use intention (CI) in the context of WhatsApp. The study also examines the moderating role of four cultural dimensions: uncertainty avoidance (…
Advertising (1 obras) · Business (1 obras) · Computer Science (1 obras) · Digital Marketing and Social Media (1 obras) · Focus (optics) (1 obras) · Internet privacy (1 obras) · Knowledge Management and Sharing (1 obras) · Media studies (1 obras) · Psychology (1 obras) · Sociology (1 obras)