Samuel K Bonsu
Dados Biográficos
| ID | 109012 |
|---|---|
| NOME | Samuel K Bonsu |
| PRENOMES | Samuel K |
| SOBRENOME | Bonsu |
| ASSINATURA | BONSU S K |
| AFILIAÇÕES | York University |
| ORCID | 0000-0003-4787-332X |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 12 |
| TOTAL DE CITAÇÕES | 215 |
| TOTAL COMO AUTOR | 12 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2001 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 6 |
Redemptive materialism
We examine Pentecostal adherents in Ghana to derive a concept of how adherent religious beliefs are reconciled to valorise contemporary consumer pursuits. Based on over ten years of ethnographic inquiry, we suggest the analytical notion of ‘redemptive materialism’ that references some pragmatic processes and practices of contemporary religious consumption – dream-making, legitimisation and moral translation – in a manner that allows adherents to …
Situating the West African System of Collectivity
West African informal collective institutions have much to offer the study of international development.Susu is the local name for a cooperative system involving rotating savings and credit associations (ROSCAs) practiced by millions of people.This essay argues that the Ghana susu are community economies, drawing on J. K. Gibson-Graham's theory of community economies and its ethical principles for amplifying well-being, conducting ethical busines…
Development by Markets
Consumer Culture in Africa
Marketing a new African God
Pentecostalism is an American creation that has been exported to various parts of the world. Its message of hope is produced and promoted by churches that are led by religious entrepreneurial salespeople who create value for customers through the use of marketing techniques that facilitate the blending of the local and the global; the sacred and the profane. Its success in Africa has been attributed to the African penchant for connecting every hu…
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Colonial images in global times
I draw on 93 consumer interpretations of advertising images to suggest how North American consumer perceptions of Africa are linked to socio‐historical facilities that support ideological notions of inferior African “otherness.” I seek to make salient the unacknowledged denial of colonial discourses’ import into contemporary reproduction of African inferior otherness, toward revealing the durability of the racial divide rooted in colonial history…
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of labor and value, we critically interrogate the cultural, social, and economic politics of this new management technique. We suggest that co-creation represents a political form of power aimed at generating particular forms of consumer life at once free and co…
Consuming the Dead
In this article, we examine processes of identity and community building in Asante death rituals where participants metaphorically consume the dead. "Consuming the Dead" refers to how the living makes meaning of death and its associated rituals toward self identification. Our data were derived primarily from participant observations of death rituals and in-depth interviews with informants in Asante, Ghana. We identify "consuming-for-community" an…
The Presentation of Dead Selves in Everyday Life
This study draws on obituary content and meanings to extend Goffman's explication of the vagaries of face-to-face interactions to situations where people pursue goals without corporeal copresence of actor and audience. Data for the study was collected in Kumasi, the capital city of the Asante people of Ghana, West Africa. My analysis suggests that obituaries embody self-presentation strategies that include star crafting, social risk management, a…
Do Not Go Cheaply into That Good Night
Theory on identity negotiations posits that a person's identity-construction project ceases upon death. We tested this proposition using death-ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the …
Death and identity
Poorer societies have been ignored in scholarly dialogue on consumer behavior and consumption. The globalization of markets and consumption makes it imperative for marketing and consumer researchers to pay attention to these societies. This dissertation, therefore, explored the dynamics of consumer product decisions and how choices are used by the bereaved to negotiate identities for themselves and the deceased among the Asante people of Ghana. T…
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of labor and value, we critically interrogate the cultural, social, and economic politics of this new management technique. We suggest that co-creation represents a political form of power aimed at generating particular forms of consumer life at once free and co…
Do Not Go Cheaply into That Good Night
Theory on identity negotiations posits that a person's identity-construction project ceases upon death. We tested this proposition using death-ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the …
Colonial images in global times
I draw on 93 consumer interpretations of advertising images to suggest how North American consumer perceptions of Africa are linked to socio‐historical facilities that support ideological notions of inferior African “otherness.” I seek to make salient the unacknowledged denial of colonial discourses’ import into contemporary reproduction of African inferior otherness, toward revealing the durability of the racial divide rooted in colonial history…
The Presentation of Dead Selves in Everyday Life
This study draws on obituary content and meanings to extend Goffman's explication of the vagaries of face-to-face interactions to situations where people pursue goals without corporeal copresence of actor and audience. Data for the study was collected in Kumasi, the capital city of the Asante people of Ghana, West Africa. My analysis suggests that obituaries embody self-presentation strategies that include star crafting, social risk management, a…
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Consuming the Dead
In this article, we examine processes of identity and community building in Asante death rituals where participants metaphorically consume the dead. "Consuming the Dead" refers to how the living makes meaning of death and its associated rituals toward self identification. Our data were derived primarily from participant observations of death rituals and in-depth interviews with informants in Asante, Ghana. We identify "consuming-for-community" an…
Situating the West African System of Collectivity
West African informal collective institutions have much to offer the study of international development.Susu is the local name for a cooperative system involving rotating savings and credit associations (ROSCAs) practiced by millions of people.This essay argues that the Ghana susu are community economies, drawing on J. K. Gibson-Graham's theory of community economies and its ethical principles for amplifying well-being, conducting ethical busines…
Death and identity
Poorer societies have been ignored in scholarly dialogue on consumer behavior and consumption. The globalization of markets and consumption makes it imperative for marketing and consumer researchers to pay attention to these societies. This dissertation, therefore, explored the dynamics of consumer product decisions and how choices are used by the bereaved to negotiate identities for themselves and the deceased among the Asante people of Ghana. T…
Do Not Go Cheaply into That Good Night
Theory on identity negotiations posits that a person's identity-construction project ceases upon death. We tested this proposition using death-ritual consumption experiences of consumers in Asante, Ghana, West Africa. We found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the …
The Presentation of Dead Selves in Everyday Life
This study draws on obituary content and meanings to extend Goffman's explication of the vagaries of face-to-face interactions to situations where people pursue goals without corporeal copresence of actor and audience. Data for the study was collected in Kumasi, the capital city of the Asante people of Ghana, West Africa. My analysis suggests that obituaries embody self-presentation strategies that include star crafting, social risk management, a…
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of labor and value, we critically interrogate the cultural, social, and economic politics of this new management technique. We suggest that co-creation represents a political form of power aimed at generating particular forms of consumer life at once free and co…
Consuming the Dead
In this article, we examine processes of identity and community building in Asante death rituals where participants metaphorically consume the dead. "Consuming the Dead" refers to how the living makes meaning of death and its associated rituals toward self identification. Our data were derived primarily from participant observations of death rituals and in-depth interviews with informants in Asante, Ghana. We identify "consuming-for-community" an…
Colonial images in global times
I draw on 93 consumer interpretations of advertising images to suggest how North American consumer perceptions of Africa are linked to socio‐historical facilities that support ideological notions of inferior African “otherness.” I seek to make salient the unacknowledged denial of colonial discourses’ import into contemporary reproduction of African inferior otherness, toward revealing the durability of the racial divide rooted in colonial history…
Marketing a new African God
Pentecostalism is an American creation that has been exported to various parts of the world. Its message of hope is produced and promoted by churches that are led by religious entrepreneurial salespeople who create value for customers through the use of marketing techniques that facilitate the blending of the local and the global; the sacred and the profane. Its success in Africa has been attributed to the African penchant for connecting every hu…
Arrested emotions in reality television
Arrested emotions" references the capitalist firm's conscious mobilization of prosumers' emotions and their associated expressions as amenable input for production within corporate confines. We draw on reality TV – The Bachelor and Extreme Makeover (Home Edition) – to suggest the centrality of emotional recruitment in the contemporary economy. Reality TV is driven almost entirely by the work of audiences and those in their ranks who are recruited…
Development by Markets
Consumer Culture in Africa
Situating the West African System of Collectivity
West African informal collective institutions have much to offer the study of international development.Susu is the local name for a cooperative system involving rotating savings and credit associations (ROSCAs) practiced by millions of people.This essay argues that the Ghana susu are community economies, drawing on J. K. Gibson-Graham's theory of community economies and its ethical principles for amplifying well-being, conducting ethical busines…
Redemptive materialism
We examine Pentecostal adherents in Ghana to derive a concept of how adherent religious beliefs are reconciled to valorise contemporary consumer pursuits. Based on over ten years of ethnographic inquiry, we suggest the analytical notion of ‘redemptive materialism’ that references some pragmatic processes and practices of contemporary religious consumption – dream-making, legitimisation and moral translation – in a manner that allows adherents to …
Sociology (12 obras) · Anthropological Studies and Insights (7 obras) · Aesthetics (6 obras) · History (6 obras) · Political science (6 obras) · Art (5 obras) · Law (5 obras) · Social science (5 obras) · Law (4 obras) · Psychology (4 obras)