Anders Bengtsson
Dados Biográficos
| ID | 112927 |
|---|---|
| NOME | Anders Bengtsson |
| PRENOMES | Anders |
| SOBRENOME | Bengtsson |
| ASSINATURA | BENGTSSON A |
| AFILIAÇÕES | b Protobrand , 560 Harrison Avenue, Boston , MA , 02118 , USA |
| ORCID | 0000-0001-7752-0432 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 36 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2005 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2013 |
| ÍNDICE H | 3 |
Consumer-brand assemblages in advertising
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
Consumer Culture Theory Conference 2008
As guest editors for this special issue, we are pleased to introduce some of the research that was presented at the Consumer Culture Theory (CCT) Conference in Boston, 2008. Since the conference wa
Negotiating cultural boundaries
This study addresses the role of food in boundary crossing and maintenance processes in the context of short‐term mobility. We utilize an identity and practice theory approach to understand the ways travelers relate to food in the encounter with the cultural different Other. The study was conducted through interviews with 28 American consumers after a 10‐day trip to China. A semiotic data interpretation revealed the ways the informants made sense…
Prisoners in Paradise
This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non‐commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo arti…
Negotiating cultural boundaries
This study addresses the role of food in boundary crossing and maintenance processes in the context of short‐term mobility. We utilize an identity and practice theory approach to understand the ways travelers relate to food in the encounter with the cultural different Other. The study was conducted through interviews with 28 American consumers after a 10‐day trip to China. A semiotic data interpretation revealed the ways the informants made sense…
Prisoners in Paradise
This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non‐commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo arti…
Consumer-brand assemblages in advertising
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
Prisoners in Paradise
This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non‐commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo arti…
Consumer Culture Theory Conference 2008
As guest editors for this special issue, we are pleased to introduce some of the research that was presented at the Consumer Culture Theory (CCT) Conference in Boston, 2008. Since the conference wa
Negotiating cultural boundaries
This study addresses the role of food in boundary crossing and maintenance processes in the context of short‐term mobility. We utilize an identity and practice theory approach to understand the ways travelers relate to food in the encounter with the cultural different Other. The study was conducted through interviews with 28 American consumers after a 10‐day trip to China. A semiotic data interpretation revealed the ways the informants made sense…
Consumer-brand assemblages in advertising
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
Advertising (4 obras) · Aesthetics (4 obras) · Business (4 obras) · Consumer Behavior in Brand Consumption and Identification (4 obras) · Art (3 obras) · Identity (music (3 obras) · Sociology (3 obras) · Fashion and Cultural Textiles (2 obras) · Marketing (2 obras) · Political science (2 obras)