Chanchai Phonthanukitithaworn

Dados Biográficos

ID1133293
NOMEChanchai Phonthanukitithaworn
PRENOMESChanchai
SOBRENOMEPhonthanukitithaworn
ASSINATURAPHONTHANUKITITHAWORN C
AFILIAÇÕESMahidol University
ORCID0000-0001-9639-0936
VERIFICADOSim
TOTAL DE OBRAS7
TOTAL DE CITAÇÕES7
TOTAL COMO AUTOR7
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2019
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H2

  • From ESG integration to financial sustainability

    Open AccessChanchai Phonthanukitithaworn, Pannyabhas Punnyadhanasakul et al.ARTICLESustainable Futures2026

    This study investigates how perceived environmental, social, and governance (ESG) regulatory pressure influences financial sustainability performance through ESG integration capability, internationalization orientation, sustainability innovation, and perceived ESG authenticity. Using survey data from 279 Thai listed firms, partial least squares structural equation modelling (PLS-SEM) was employed to test the proposed model. The results show that …

  • Managing educational service quality and loyalty of international students

    Open AccessChanchai Phonthanukitithaworn, Sasichakorn Wongsaichia et al.ARTICLECogent Social Sciences2022

    Service quality management has been introduced to higher education for many years. However, most Thai tertiary institutions have not effectively adapted service equality management and marketing strategies to enhance the loyalty of their international students. This research paper seeks to identify significant factors that affect international students’ loyalty at the tertiary level in Thailand. Founded on a Push-Pull Model of International Educa…

  • A Willingness to Disclose Personal Information for Monetary Reward

    Open AccessChanchai Phonthanukitithaworn, Carmine SellittoARTICLESAGE Open2022

    The paper investigates a person’s willingness to reveal personal information for a monetary reward using a model that includes factors reflecting trust belief, risk belief, information type, subjective norm, and privacy concerns. A survey of fitness-tracker users ( N = 504) using a convenience sampling approach allowed data to be collected. Data analysis used a measurement model to assess construct reliability and validity, with structural equati…

  • Open innovation and family-owned sustainopreneurial performance

    Chanchai Phonthanukitithaworn, Wutthiya Aekthanate Srisathan et al.ARTICLEInnovation and Development2022Referências: 3

    Openness to innovation is a key strategic decision of any family business. Despite a rising interest among studies regarding open innovation (OI) in family companies, the existing knowledge and information are rather limited. The present study aims to enhance a greater understanding of the execution of OI strategy, examining how OI affects firm performance in each generation. Using a structural equation model (SEM), a sample of 563 family busines…

  • An Investigation of the Relationship Among Medical Center's Image, Service Quality, and Patient Loyalty

    Open AccessChanchai Phonthanukitithaworn, Phaninee Naruetharadhol et al.ARTICLESAGE Open2020Referências: 59

    This research aimed to study significant relationships among factors influencing customer satisfaction and loyalty in the health care service industry. In order to test the conceptual framework, structural equation modeling (SEM) was used to analyze the data from 252 respondents (outpatients) at four public and private hospitals in Khon Kaen City, Thailand. This empirical research determined how the health care service image, service quality, and…

  • Residents' Support for Sports Events Tourism Development in Beach City

    Open AccessWaranpong Boonsiritomachai, Chanchai PhonthanukitithawornARTICLESAGE Open2019Citada por: 5Referências: 64

    This study aims to explore community participation in shaping their support for the development of sports events tourism. As a part of this investigation, the factors affecting local residents' support of the development of sports events tourism was explored using the triple-bottom-line approach for tourism impacts, thus focusing on socio-cultural, economic, and environmental factors. According to the theoretical framework adopted in this work, r…

  • Relevant Factors for Success as an Online Entrepreneur in Thailand

    Open AccessChanchai Phonthanukitithaworn, Chavis Ketkaew et al.ARTICLESAGE Open2019Citada por: 2Referências: 38

    This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok,…