Sara Javed
Dados Biográficos
| ID | 1143102 |
|---|---|
| NOME | Sara Javed |
| PRENOMES | Sara |
| SOBRENOME | Javed |
| ASSINATURA | JAVED S |
| AFILIAÇÕES | University of International Business and Economics |
| ORCID | 0000-0002-7234-7690 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAÇÕES | 8 |
| OBRAS COMO AUTOR | 8 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2019 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 2 |
Cultural Inflation”
This study develops the concept of Cultural Inflation —a tourism‐driven rise in the cost of living for residents that outpaces their income in heritage destinations—and examines whether cultural reinvestment can restore the resident's welfare. Using panel data from 48 Sardinian municipalities (2010–2025), we estimate how the intensity of tourism and short‐term rental (STR) density affect housing, food, and transport prices through fixed‐effects m…
Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers
The present study enhances our understanding of followers’ perceptions of the information credibility of Chinese social media influencers. Employing the heuristic-systematic model, we examined the influence of source credibility and argument quality on the content credibility of micro-influencers and their relational impact on followers’ attitudes and behavioural decisions, with involvement as a moderator. Chinese respondents who follow beauty in…
Investigating the impact of digital influencers on consumer decision-making and content outreach
With exponential rise of social media, marketers identify the power and effectiveness of influencer’s advertising on social networking site (SNS). Despite comprehensive understanding of the effects of influencers, their outreach to large audience is yet to be addressed. In this article, we have investigated the effects of fashion influencers on consumers’ decision-making processes and their content outreach on Instagram by embracing new behaviora…
Determinants of Consumer's Purchase Intention on Fresh E-Commerce Platform
Despite the booming market of fresh food, the fresh e-commerce platform holds only a limited market share, owing to the lack of habitual usage of these platforms. This article explores the determinants of purchase intention when using a fresh e-commerce platform. The integrated technology acceptance model (Unified Theory of Acceptance and Use of Technology [UTAUT]) is employed as the framework. A questionnaire survey was conducted and is analyzed…
Ramifications of Households' Nonfarm Income on Agricultural Productivity
Currently in Pakistan, the agricultural sector contributes up to 18.9% of the gross domestic product. As a result of modern science and technology development, the source of income for rural households is changing, and nonfarm income has become the main source. This study investigates the effects of nonfarm income on agricultural productivity in rural Pakistan. The current research data has been collected from the Pakistan Social and Living Stand…
What a Dilemma? Chinese Economics Growth Strategies Using IR Theories
Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty
We strived to examine the combined effects of drivers and consequences of customers' satisfaction particularly in quick-meal restaurants besides examining the interaction effect of social trust on the association between customers' satisfaction and brand loyalty. Offline survey was conducted to approach the respondents of fast-food visitors. The valid data were assessed and analyzed through structural equation modeling and moderation step-by-step…
Assessing the Competitiveness of Chinese Multinational Enterprises Development
Multinational enterprises (MNEs) are key drivers of globalization. The study investigated the performance of leading Chinese electronics MNEs, Huawei, Lenovo, and Haier, and made a comparison between Chinese electronics MNEs and American electronics MNEs along with their specifications in terms of globalization by using Asmussen's model, Petersen's model, Rugman's firm-specific and country-specific advantage (FSA-CSA) matrix, and the Porter's dia…
Determinants of Consumer's Purchase Intention on Fresh E-Commerce Platform
Despite the booming market of fresh food, the fresh e-commerce platform holds only a limited market share, owing to the lack of habitual usage of these platforms. This article explores the determinants of purchase intention when using a fresh e-commerce platform. The integrated technology acceptance model (Unified Theory of Acceptance and Use of Technology [UTAUT]) is employed as the framework. A questionnaire survey was conducted and is analyzed…
Assessing the Competitiveness of Chinese Multinational Enterprises Development
Multinational enterprises (MNEs) are key drivers of globalization. The study investigated the performance of leading Chinese electronics MNEs, Huawei, Lenovo, and Haier, and made a comparison between Chinese electronics MNEs and American electronics MNEs along with their specifications in terms of globalization by using Asmussen's model, Petersen's model, Rugman's firm-specific and country-specific advantage (FSA-CSA) matrix, and the Porter's dia…
Ramifications of Households' Nonfarm Income on Agricultural Productivity
Currently in Pakistan, the agricultural sector contributes up to 18.9% of the gross domestic product. As a result of modern science and technology development, the source of income for rural households is changing, and nonfarm income has become the main source. This study investigates the effects of nonfarm income on agricultural productivity in rural Pakistan. The current research data has been collected from the Pakistan Social and Living Stand…
What a Dilemma? Chinese Economics Growth Strategies Using IR Theories
What a Dilemma? Chinese Economics Growth Strategies Using IR Theories
Ramifications of Households' Nonfarm Income on Agricultural Productivity
Currently in Pakistan, the agricultural sector contributes up to 18.9% of the gross domestic product. As a result of modern science and technology development, the source of income for rural households is changing, and nonfarm income has become the main source. This study investigates the effects of nonfarm income on agricultural productivity in rural Pakistan. The current research data has been collected from the Pakistan Social and Living Stand…
Determinants of Consumer's Purchase Intention on Fresh E-Commerce Platform
Despite the booming market of fresh food, the fresh e-commerce platform holds only a limited market share, owing to the lack of habitual usage of these platforms. This article explores the determinants of purchase intention when using a fresh e-commerce platform. The integrated technology acceptance model (Unified Theory of Acceptance and Use of Technology [UTAUT]) is employed as the framework. A questionnaire survey was conducted and is analyzed…
Investigating the impact of digital influencers on consumer decision-making and content outreach
With exponential rise of social media, marketers identify the power and effectiveness of influencer’s advertising on social networking site (SNS). Despite comprehensive understanding of the effects of influencers, their outreach to large audience is yet to be addressed. In this article, we have investigated the effects of fashion influencers on consumers’ decision-making processes and their content outreach on Instagram by embracing new behaviora…
Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers
The present study enhances our understanding of followers’ perceptions of the information credibility of Chinese social media influencers. Employing the heuristic-systematic model, we examined the influence of source credibility and argument quality on the content credibility of micro-influencers and their relational impact on followers’ attitudes and behavioural decisions, with involvement as a moderator. Chinese respondents who follow beauty in…
Cultural Inflation”
This study develops the concept of Cultural Inflation —a tourism‐driven rise in the cost of living for residents that outpaces their income in heritage destinations—and examines whether cultural reinvestment can restore the resident's welfare. Using panel data from 48 Sardinian municipalities (2010–2025), we estimate how the intensity of tourism and short‐term rental (STR) density affect housing, food, and transport prices through fixed‐effects m…
Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty
We strived to examine the combined effects of drivers and consequences of customers' satisfaction particularly in quick-meal restaurants besides examining the interaction effect of social trust on the association between customers' satisfaction and brand loyalty. Offline survey was conducted to approach the respondents of fast-food visitors. The valid data were assessed and analyzed through structural equation modeling and moderation step-by-step…
Assessing the Competitiveness of Chinese Multinational Enterprises Development
Multinational enterprises (MNEs) are key drivers of globalization. The study investigated the performance of leading Chinese electronics MNEs, Huawei, Lenovo, and Haier, and made a comparison between Chinese electronics MNEs and American electronics MNEs along with their specifications in terms of globalization by using Asmussen's model, Petersen's model, Rugman's firm-specific and country-specific advantage (FSA-CSA) matrix, and the Porter's dia…
Business (5 obras) · Marketing (5 obras) · Computer Science (4 obras) · Digital Marketing and Social Media (4 obras) · Economics (3 obras) · Political science (3 obras) · Psychology (3 obras) · Social Psychology (3 obras) · China (2 obras) · Consumer Retail Behavior Studies (2 obras)