C Michael Troutman
Dados Biográficos
| ID | 114335 |
|---|---|
| NOME | C Michael Troutman |
| PRENOMES | C Michael |
| SOBRENOME | Troutman |
| ASSINATURA | TROUTMAN C M |
| AFILIAÇÕES | Kansas State University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 12 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1975 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1976 |
| ÍNDICE H | 1 |
Do Consumers Evaluate Products by Adding or Averaging Attribute Information
Two empirical studies are reported in which tests are conducted between adding and averaging combination rules for evaluative judgments. The results indicate that attribute information combines by averaging. Multi-attribute models which assume adding are contradicted by the findings, and thus, provide an inadequate description of consumers' psychological processes
Commentaries on Bettman, Capon, and Lutz
Journal Article Commentaries on Bettman, Capon, and Lutz Get access James Shanteau, James Shanteau Kansas State University, Department of Psychology Search for other works by this author on: Oxford Academic PubMed Google Scholar C. Michael Troutman, C. Michael Troutman Kansas State University, Department of Psychology Search for other works by this author on: Oxford Academic PubMed Google Scholar Gerrit Wolf Gerrit Wolf Yale University Search for…
Do Consumers Evaluate Products by Adding or Averaging Attribute Information
Two empirical studies are reported in which tests are conducted between adding and averaging combination rules for evaluative judgments. The results indicate that attribute information combines by averaging. Multi-attribute models which assume adding are contradicted by the findings, and thus, provide an inadequate description of consumers' psychological processes
Commentaries on Bettman, Capon, and Lutz
Journal Article Commentaries on Bettman, Capon, and Lutz Get access James Shanteau, James Shanteau Kansas State University, Department of Psychology Search for other works by this author on: Oxford Academic PubMed Google Scholar C. Michael Troutman, C. Michael Troutman Kansas State University, Department of Psychology Search for other works by this author on: Oxford Academic PubMed Google Scholar Gerrit Wolf Gerrit Wolf Yale University Search for…
Do Consumers Evaluate Products by Adding or Averaging Attribute Information
Two empirical studies are reported in which tests are conducted between adding and averaging combination rules for evaluative judgments. The results indicate that attribute information combines by averaging. Multi-attribute models which assume adding are contradicted by the findings, and thus, provide an inadequate description of consumers' psychological processes
Computer Science (2 obras) · Consumer Market Behavior and Pricing (2 obras) · Library science (2 obras) · Advertising (1 obras) · Algorithm (1 obras) · Art history (1 obras) · Business (1 obras) · Capon (1 obras) · Classics (1 obras) · Classics (1 obras)