Janina Wildfeuer
Dados Biográficos
| ID | 1184348 |
|---|---|
| NOME | Janina Wildfeuer |
| PRENOMES | Janina |
| SOBRENOME | Wildfeuer |
| ASSINATURA | WILDFEUER J |
| AFILIAÇÕES | University of Groningen |
| ORCID | 0000-0002-1330-8800 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 28 |
| TOTAL DE CITAÇÕES | 48 |
| TOTAL COMO AUTOR | 28 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2014 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
Science or nature? A multimodal critical discourse analysis of breast milk substitutes packaging in China and the Netherlands
This study explores multimodal discourse strategies adopted to promote breast milk substitutes (BMS) in two distinct socio-cultural contexts: China and the Netherlands. It scrutinizes how health-related values in these two countries are visually and verbally constructed by analyzing BMS product packaging. The approach used for this analysis is a combination of two methodological frameworks. First, the authors use a recently developed cohesion fra…
From layout to practice
Comics have been recognised for their potential to effectively communicate procedural knowledge, particularly in health contexts. While previous research has analysed the formal design features of several types of comics, including the genre of instruction comics, empirical evidence on how readers process and reconstruct their multimodal content remains limited. This study addresses this gap by examining readers’ ability to understand and reassem…
Diagnosing multimodal disinformation
Visual Communication is proud to announce its third Early Career Research Scholarship
Multimodality and Film
In the past two decades, multimodal film analysis has undergone significant developments, recognizing film and its audiovisual siblings as complex artefacts combining a diversity of expressive forms. Initially developing from linguistic and semiotic approaches routed in classical film theory, contemporary approaches now address the intersemiotic interplay of all resources both qualitatively and empirically, providing methodological frameworks for…
Cohesion in physical movie releases
Three-dimensional packages are complex multimodal ensembles and serve important communicative functions for the discursive construction of marketing strategies or social and cultural values to be conveyed by the products they contain. One particularly interesting type of such packages is that of physical movie releases. In this article, we offer an exploratory study into how multimodal cohesion analysis can be applied to these artefacts. While mu…
Critical language awareness as a future imperative
This position paper argues that critical language awareness (CLA) must be recognised as a core, future-oriented metacognitive competency. In our time marked by epistemic instability, discursive overload, and interconnected global crises, it is no longer sufficient for people to decode language; they must be equipped to question it, redesign it, and use it ethically to shape more just and sustainable futures. In this paper we review key disciplina…
The Representation of Help Givers in First Aid Instruction Materials
This study explores how far a variety of choices in the visualization of help givers in first aid instruction materials can be associated the perception of these help givers in viewers. We present a reception study, in which we analyze 40 images from a first aid corpus by focusing on variations in their image type, perspective, camera angle, shot size, color, facial expression visibility, and gender. A total of 107 participants evaluated these im…
Addressing TikTok’s multimodal complexity
Recent years have seen a growing number of studies devoted to short video platforms, including TikTok. Due to their unprecedented popularity, the question of how meaning is produced in these videos is becoming increasingly important in terms of its social implications. However, systematic approaches to the analysis of these meanings are still scarce. In this article, we present a multi-level, multimodal annotation scheme for the genre of short vi…
Visual Communication is proud to announce its second Early Career Research Scholarship
Visual Communication is proud to announce its Early Career Research Scholarship
Communicating life-saving knowledge
VR applications for medical simulations such as emergency situations offer new ways of providing knowledge and practical skills for saving a life and potentially represent a complex communicative environment. The communicative situations constructed by this environment bring with them an increasing level of interactivity and ergodicity and it is particularly challenging to address these analytically. We address this challenge by looking at Lifesa…
No laughing matter!? Analyzing the Page Layout of Instruction Comics
The study reported in this paper analyzes the specific genre of ‘instruction comics’ with regard to typical patterns of comic book pages. As a sequential-pictorial genre with a narrative as well as instructive character, ‘instruction comics’ have recently and increasingly been used in education as a novel way to communicate, for instance, health-related information. The corpus for this study includes 37 single-page first-aid comics that all show …
Socialiseresponsibly. Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic
This work analyzes the efforts by the company Heineken to address in their marketing campaigns the social responsibility and wellbeing of their customers during the pandemic. By particularly looking at the audio-visual design strategies used in 15 TV commercials produced and published during the years 2020–2022, a multimodal analysis of the filmic montage structures examines how the company establishes a coherent process of core marketing and con…
Zur Spezifik digitaler Medien als Diskursraum
Seit einiger Zeit wird in den Geisteswissenschaften und somit auch in der Diskurslinguistik und -analyse Materialitt sowie ganz allgemein den konkreten Daten eine immer zentralere Rolle zugewiesen. Der material turn' betrachtet Materialitt dabei nicht in einem rein physikalischen Sinne, sondern eher im Zuge einer Neuausrichtung der Rolle von Embodiment und der Auseinandersetzung mit physischen Objekten im Prozess der Sinngebung innerhalb einer ko…
Celebrating 20 Years of Visual Communication
The discourse structure of video games
The article proposes a multimodal discourse semantics approach to the analysis of video game tutorials that provides a discourse pragmatic analysis of the game canvases in these tutorials. The study mainly builds on linguistic approaches to formal dynamic discourse semantics that have already been successfully applied to other multimodal artefacts. The article will showcase the application of the resulting ‘logic of multimodal discourse interpret…
Comicanalyse
Einführung (Textbook) in Grundlagen und konkrete Anleitung zur Analyse von Comics; Semiotische Comicanalyse; Multimodale Comicanalyse; Narratologische Comicanalyse; Genretheoretische Comicanalyse; Intersektionale Comicanalyse; Interkulturelle Comicanalyse; Mangas.
Comicanalyse
The Inferential Semantics of Comics
As a multimodally complex medium, graphic narratives have long been approached from a semiotic perspective, though the latter’s focus on general decoding mechanisms for reading meaning out of signs has increasingly come under criticism. Only recently has the applicability of inference to the analysis of visual narratives begun to attract attention, mostly with regard to bridging hypotheses between panels on the level of narrative structure. This …
Special Issue
Visual communication
It’s all about logics?! Analyzing the rhetorical structure of multimodal filmic text
This paper focuses on questions concerning the process of making meaning out of the filmic text by asking for the argumentative patterns that enable the recipient’s inference processes during his/her interpretation. Film analysis, and multimodal analysis in general, is no longer seen as simply decoding the semiotic resources, but asking for inferential processes of reasoning about the best and most plausible interpretation. For this, the paper pr…
Multimodality
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many di…
The persuasive aims of Metal Gear Solid
A multimodal discourse theory of visual narrative
Talking about dying and death
In this article, we pursue a critical and multimodal discourse analysis of texts in the context of the innovative German discourse project ‘30 young people talk to dying people and their relatives’ – an initiative by two German universities encouraging young people to develop an explicit attitude towards death. We take a detailed look at the various text forms (short films about discussions between the young people and dying patients, online post…
The Inferential Semantics of Comics
As a multimodally complex medium, graphic narratives have long been approached from a semiotic perspective, though the latter’s focus on general decoding mechanisms for reading meaning out of signs has increasingly come under criticism. Only recently has the applicability of inference to the analysis of visual narratives begun to attract attention, mostly with regard to bridging hypotheses between panels on the level of narrative structure. This …
The persuasive aims of Metal Gear Solid
The expanding galaxy of performing arts
This paper introduces the Special Issue on the languages of performing arts and is therefore aimed at designing how the context of the latter can be illuminated by socio-semiotic and multimodal approaches to communication. In this Special Issue, performances and performing arts are described as multimodal semiotic acts that co-deploy a range of semiotic resources to produce and construct meanings across different cultures and ages. Seen as dynami…
Celebrating 20 Years of Visual Communication
The discourse structure of video games
The article proposes a multimodal discourse semantics approach to the analysis of video game tutorials that provides a discourse pragmatic analysis of the game canvases in these tutorials. The study mainly builds on linguistic approaches to formal dynamic discourse semantics that have already been successfully applied to other multimodal artefacts. The article will showcase the application of the resulting ‘logic of multimodal discourse interpret…
Special Issue
A multimodal discourse theory of visual narrative
Talking about dying and death
In this article, we pursue a critical and multimodal discourse analysis of texts in the context of the innovative German discourse project ‘30 young people talk to dying people and their relatives’ – an initiative by two German universities encouraging young people to develop an explicit attitude towards death. We take a detailed look at the various text forms (short films about discussions between the young people and dying patients, online post…
The persuasive aims of Metal Gear Solid
The expanding galaxy of performing arts
This paper introduces the Special Issue on the languages of performing arts and is therefore aimed at designing how the context of the latter can be illuminated by socio-semiotic and multimodal approaches to communication. In this Special Issue, performances and performing arts are described as multimodal semiotic acts that co-deploy a range of semiotic resources to produce and construct meanings across different cultures and ages. Seen as dynami…
Multimodality
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many di…
Special Issue
Visual communication
It’s all about logics?! Analyzing the rhetorical structure of multimodal filmic text
This paper focuses on questions concerning the process of making meaning out of the filmic text by asking for the argumentative patterns that enable the recipient’s inference processes during his/her interpretation. Film analysis, and multimodal analysis in general, is no longer seen as simply decoding the semiotic resources, but asking for inferential processes of reasoning about the best and most plausible interpretation. For this, the paper pr…
Comicanalyse
Einführung (Textbook) in Grundlagen und konkrete Anleitung zur Analyse von Comics; Semiotische Comicanalyse; Multimodale Comicanalyse; Narratologische Comicanalyse; Genretheoretische Comicanalyse; Intersektionale Comicanalyse; Interkulturelle Comicanalyse; Mangas.
Comicanalyse
The Inferential Semantics of Comics
As a multimodally complex medium, graphic narratives have long been approached from a semiotic perspective, though the latter’s focus on general decoding mechanisms for reading meaning out of signs has increasingly come under criticism. Only recently has the applicability of inference to the analysis of visual narratives begun to attract attention, mostly with regard to bridging hypotheses between panels on the level of narrative structure. This …
Socialiseresponsibly. Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic
This work analyzes the efforts by the company Heineken to address in their marketing campaigns the social responsibility and wellbeing of their customers during the pandemic. By particularly looking at the audio-visual design strategies used in 15 TV commercials produced and published during the years 2020–2022, a multimodal analysis of the filmic montage structures examines how the company establishes a coherent process of core marketing and con…
Zur Spezifik digitaler Medien als Diskursraum
Seit einiger Zeit wird in den Geisteswissenschaften und somit auch in der Diskurslinguistik und -analyse Materialitt sowie ganz allgemein den konkreten Daten eine immer zentralere Rolle zugewiesen. Der material turn' betrachtet Materialitt dabei nicht in einem rein physikalischen Sinne, sondern eher im Zuge einer Neuausrichtung der Rolle von Embodiment und der Auseinandersetzung mit physischen Objekten im Prozess der Sinngebung innerhalb einer ko…
Celebrating 20 Years of Visual Communication
The discourse structure of video games
The article proposes a multimodal discourse semantics approach to the analysis of video game tutorials that provides a discourse pragmatic analysis of the game canvases in these tutorials. The study mainly builds on linguistic approaches to formal dynamic discourse semantics that have already been successfully applied to other multimodal artefacts. The article will showcase the application of the resulting ‘logic of multimodal discourse interpret…
No laughing matter!? Analyzing the Page Layout of Instruction Comics
The study reported in this paper analyzes the specific genre of ‘instruction comics’ with regard to typical patterns of comic book pages. As a sequential-pictorial genre with a narrative as well as instructive character, ‘instruction comics’ have recently and increasingly been used in education as a novel way to communicate, for instance, health-related information. The corpus for this study includes 37 single-page first-aid comics that all show …
Visual Communication is proud to announce its second Early Career Research Scholarship
Visual Communication is proud to announce its Early Career Research Scholarship
Communicating life-saving knowledge
VR applications for medical simulations such as emergency situations offer new ways of providing knowledge and practical skills for saving a life and potentially represent a complex communicative environment. The communicative situations constructed by this environment bring with them an increasing level of interactivity and ergodicity and it is particularly challenging to address these analytically. We address this challenge by looking at Lifesa…
Multimodality and Film
In the past two decades, multimodal film analysis has undergone significant developments, recognizing film and its audiovisual siblings as complex artefacts combining a diversity of expressive forms. Initially developing from linguistic and semiotic approaches routed in classical film theory, contemporary approaches now address the intersemiotic interplay of all resources both qualitatively and empirically, providing methodological frameworks for…
Cohesion in physical movie releases
Three-dimensional packages are complex multimodal ensembles and serve important communicative functions for the discursive construction of marketing strategies or social and cultural values to be conveyed by the products they contain. One particularly interesting type of such packages is that of physical movie releases. In this article, we offer an exploratory study into how multimodal cohesion analysis can be applied to these artefacts. While mu…
Critical language awareness as a future imperative
This position paper argues that critical language awareness (CLA) must be recognised as a core, future-oriented metacognitive competency. In our time marked by epistemic instability, discursive overload, and interconnected global crises, it is no longer sufficient for people to decode language; they must be equipped to question it, redesign it, and use it ethically to shape more just and sustainable futures. In this paper we review key disciplina…
The Representation of Help Givers in First Aid Instruction Materials
This study explores how far a variety of choices in the visualization of help givers in first aid instruction materials can be associated the perception of these help givers in viewers. We present a reception study, in which we analyze 40 images from a first aid corpus by focusing on variations in their image type, perspective, camera angle, shot size, color, facial expression visibility, and gender. A total of 107 participants evaluated these im…
Addressing TikTok’s multimodal complexity
Recent years have seen a growing number of studies devoted to short video platforms, including TikTok. Due to their unprecedented popularity, the question of how meaning is produced in these videos is becoming increasingly important in terms of its social implications. However, systematic approaches to the analysis of these meanings are still scarce. In this article, we present a multi-level, multimodal annotation scheme for the genre of short vi…
Science or nature? A multimodal critical discourse analysis of breast milk substitutes packaging in China and the Netherlands
This study explores multimodal discourse strategies adopted to promote breast milk substitutes (BMS) in two distinct socio-cultural contexts: China and the Netherlands. It scrutinizes how health-related values in these two countries are visually and verbally constructed by analyzing BMS product packaging. The approach used for this analysis is a combination of two methodological frameworks. First, the authors use a recently developed cohesion fra…
Computer Science (14 obras) · Multimodality (10 obras) · Sociology (10 obras) · Linguistics (9 obras) · Art (8 obras) · Multimedia (7 obras) · Visual arts (6 obras) · Digital Storytelling and Education (5 obras) · Language, Metaphor, and Cognition (5 obras) · Narrative Theory and Analysis (5 obras)