Tracey Lovejoy
Dados Biográficos
| ID | 128776 |
|---|---|
| NOME | Tracey Lovejoy |
| PRENOMES | Tracey |
| SOBRENOME | Lovejoy |
| ASSINATURA | LOVEJOY T |
| AFILIAÇÕES | Microsoft (United States) |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 18 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2004 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2009 |
| ÍNDICE H | 3 |
Name That Segment
In many companies, numbers equal authority. Quantitative data is often viewed as more definitive than qualitative data, while its shortcomings are overlooked. Many of us have worked to marry quantitative with qualitative methods inside organizations to present a fuller view of the people for whom we develop. One area of research that increasingly needs to blend quantitative and qualitative methods is user segmentations. Our software technology pr…
Tracing the Arc of Ethnographic Impact
This paper explores ways in which ethnographic impact in a large technology corporation is perceived, redefined, and recognized - by both practitioners themselves and corporate stakeholders. The authors trace a history of ethnographic successes and stumbles, and ways they have confronted a strong usability paradigm that has shaped organizational assumptions of impact and value for product research. They then identify ways in which contextual anal…
Visual interventions
there's a great deal social researchers doing visual work can learn from Pink's book...It's a valuable resource for researchers, activists, and social service workers looking for innovative visual methodologies for collaborative research and social intervention. It makes an excellent contribution to the ongoing academic debate over the value of applied and visual social research, as well. * Contexts, Magazine of the American Sociological Associat…
Engaging Our Audience Through Photo Stories
In trying to shape product development at Microsoft®, a fast‐moving American technology corporation, we ethnographers continually attempt to engage product team colleagues in new and distinctive ways. To this end, we recently utilized Photo Story, a new method of data delivery. Although not without its potential pitfalls, this method is useful for developing design ideas together with our product team. It also foregrounds the visual in applied an…
Tracing the Arc of Ethnographic Impact
This paper explores ways in which ethnographic impact in a large technology corporation is perceived, redefined, and recognized - by both practitioners themselves and corporate stakeholders. The authors trace a history of ethnographic successes and stumbles, and ways they have confronted a strong usability paradigm that has shaped organizational assumptions of impact and value for product research. They then identify ways in which contextual anal…
Name That Segment
In many companies, numbers equal authority. Quantitative data is often viewed as more definitive than qualitative data, while its shortcomings are overlooked. Many of us have worked to marry quantitative with qualitative methods inside organizations to present a fuller view of the people for whom we develop. One area of research that increasingly needs to blend quantitative and qualitative methods is user segmentations. Our software technology pr…
Engaging Our Audience Through Photo Stories
In trying to shape product development at Microsoft®, a fast‐moving American technology corporation, we ethnographers continually attempt to engage product team colleagues in new and distinctive ways. To this end, we recently utilized Photo Story, a new method of data delivery. Although not without its potential pitfalls, this method is useful for developing design ideas together with our product team. It also foregrounds the visual in applied an…
Engaging Our Audience Through Photo Stories
In trying to shape product development at Microsoft®, a fast‐moving American technology corporation, we ethnographers continually attempt to engage product team colleagues in new and distinctive ways. To this end, we recently utilized Photo Story, a new method of data delivery. Although not without its potential pitfalls, this method is useful for developing design ideas together with our product team. It also foregrounds the visual in applied an…
Visual interventions
there's a great deal social researchers doing visual work can learn from Pink's book...It's a valuable resource for researchers, activists, and social service workers looking for innovative visual methodologies for collaborative research and social intervention. It makes an excellent contribution to the ongoing academic debate over the value of applied and visual social research, as well. * Contexts, Magazine of the American Sociological Associat…
Tracing the Arc of Ethnographic Impact
This paper explores ways in which ethnographic impact in a large technology corporation is perceived, redefined, and recognized - by both practitioners themselves and corporate stakeholders. The authors trace a history of ethnographic successes and stumbles, and ways they have confronted a strong usability paradigm that has shaped organizational assumptions of impact and value for product research. They then identify ways in which contextual anal…
Name That Segment
In many companies, numbers equal authority. Quantitative data is often viewed as more definitive than qualitative data, while its shortcomings are overlooked. Many of us have worked to marry quantitative with qualitative methods inside organizations to present a fuller view of the people for whom we develop. One area of research that increasingly needs to blend quantitative and qualitative methods is user segmentations. Our software technology pr…
Sociology (4 obras) · Anthropology (3 obras) · Computer Science (3 obras) · Ethnography (3 obras) · Political science (3 obras) · Product (mathematics (3 obras) · Aesthetics (2 obras) · Art (2 obras) · Corporation (2 obras) · Innovative Human-Technology Interaction (2 obras)