Terence A Shimp
Dados Biográficos
| ID | 130779 |
|---|---|
| NOME | Terence A Shimp |
| PRENOMES | Terence A |
| SOBRENOME | Shimp |
| ASSINATURA | SHIMP T A |
| AFILIAÇÕES | University of South Carolina |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 13 |
| TOTAL DE CITAÇÕES | 106 |
| TOTAL COMO AUTOR | 13 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1976 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1999 |
| ÍNDICE H | 6 |
The Effect of Discount Frequency and Depth on Consumer Price Judgments
The intensity of price discounting by retailers and manufacturers raises important questions about consumer price judgments. In the extreme, discounting can take the form of frequent but shallow discounts or deep but infrequent discounts. The research reported here explores the effects of these strategies on consumer estimation of price levels for competing stores and brands. In an initial experiment in which subjects made brand choices over time…
Consumer ethnocentrism
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
A widespread practice in grocery store advertising is to compare the advertised store's prices to a competitor's prices on multiple items. An important, but largely unexplored, issue is how this information is processed and used in conjunction with prior beliefs to influence price perceptions. In our initial studies we manipulated prior beliefs and two data-based cues—frequency of price advantage and magnitude of price advantage—to determine thei…
"A Critique of Darley and Lim's "Alternative Perspective
This reply challenges W. K. Darley and J.-S. Lim's conclusions that an earlier article of ours misleads consumer researchers about the role and treatment of demand artifacts and that our analysis regarding G. J. Gorn's experiments are flawed. We also question Darley and Lim's proposals for minimizing demand artifacts
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed. The conditioned stimulus, brand familiarity (various unknown, moderately known, and well-known cola brands), and the embedding context in which conditioning trials occurred (other known or unknown brands) were manipulated. Effects are strongest for unknown and moderately known brands and for colas conditioned in a context of known …
A Critical Appraisal of Demand Artifacts in Consumer Research
Especially since the publication of Sawyer's instructive article on the topic, consumer researchers have been concerned that demand artifacts significantly compromise the validity and generalizability of experimental findings. In this article we provide an overview of the issues surrounding the demand-artifacts controversy, evaluate the preconditions for demand artifacts, and offer a critique of suppositions about the consequences and appropriate…
Consumer Ethnocentrism
The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.
Classical Conditioning of Consumer Attitudes
We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrates attitude conditioning at each of four levels of conditioned stimulus-unconditioned stimulus pairing. In Experiment 2, latent inhibition due to subject preexposure to the conditioned stimulus is shown to retard conditioning for both 10-trial and 1-trial pairings of conditioned and unconditioned s…
The Theory of Reasoned Action Applied to Coupon Usage
This application of the theory of reasoned action examines the standard Fishbein-Ajzen paradigm and several model variations. These variations extend and challenge the standard model by incorporating tests of interdependent relations between attitudinal and subjective influence variables, by postulating multiple cognitive and normative structures rather than unidimensional structures, and by comparing direct effects of Aact and SN on behavior aga…
Perception of Time in Consumer Research
Journal Article Perception of Time in Consumer Research: Comment Get access Terence A. Shimp Terence A. Shimp Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 116–118, https://doi.org/10.1086/208903 Published: 01 June 1982 Article history Received: 01 July 1981 Published: 01 June 1982
Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
Warranty quality, warrantor reputation, and price were manipulated in five separate experiments that were designed to examine the effects of these extrinsic cues on consumer perceptions of the financial and performance risk involved with innovative product concepts. The important role of the warranty as a mechanism for allaying consumers' financial risk perceptions was consistently demonstrated in all five experiments
The Pain-Pill-Pleasure Model and Illicit Drug Consumption
Television advertisers of over-the-counter drugs have been accused of contributing to illicit drug consumption by engendering a pain-pill-pleasure mentality in American society. This article reviews and critically appraises the research, and suggests how consumer researchers might contribute to this critical social issue
An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
This study constitutes an experimental test of the Federal Trade Commission's proposed ban of child-directed television commercials promoting premiums. These preliminary results are generally non-supportive of the FTC's position and question the legitimacy of the proposed guide
Classical Conditioning of Consumer Attitudes
We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrates attitude conditioning at each of four levels of conditioned stimulus-unconditioned stimulus pairing. In Experiment 2, latent inhibition due to subject preexposure to the conditioned stimulus is shown to retard conditioning for both 10-trial and 1-trial pairings of conditioned and unconditioned s…
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed. The conditioned stimulus, brand familiarity (various unknown, moderately known, and well-known cola brands), and the embedding context in which conditioning trials occurred (other known or unknown brands) were manipulated. Effects are strongest for unknown and moderately known brands and for colas conditioned in a context of known …
The Theory of Reasoned Action Applied to Coupon Usage
This application of the theory of reasoned action examines the standard Fishbein-Ajzen paradigm and several model variations. These variations extend and challenge the standard model by incorporating tests of interdependent relations between attitudinal and subjective influence variables, by postulating multiple cognitive and normative structures rather than unidimensional structures, and by comparing direct effects of Aact and SN on behavior aga…
Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
Warranty quality, warrantor reputation, and price were manipulated in five separate experiments that were designed to examine the effects of these extrinsic cues on consumer perceptions of the financial and performance risk involved with innovative product concepts. The important role of the warranty as a mechanism for allaying consumers' financial risk perceptions was consistently demonstrated in all five experiments
The Effect of Discount Frequency and Depth on Consumer Price Judgments
The intensity of price discounting by retailers and manufacturers raises important questions about consumer price judgments. In the extreme, discounting can take the form of frequent but shallow discounts or deep but infrequent discounts. The research reported here explores the effects of these strategies on consumer estimation of price levels for competing stores and brands. In an initial experiment in which subjects made brand choices over time…
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
A widespread practice in grocery store advertising is to compare the advertised store's prices to a competitor's prices on multiple items. An important, but largely unexplored, issue is how this information is processed and used in conjunction with prior beliefs to influence price perceptions. In our initial studies we manipulated prior beliefs and two data-based cues—frequency of price advantage and magnitude of price advantage—to determine thei…
A Critical Appraisal of Demand Artifacts in Consumer Research
Especially since the publication of Sawyer's instructive article on the topic, consumer researchers have been concerned that demand artifacts significantly compromise the validity and generalizability of experimental findings. In this article we provide an overview of the issues surrounding the demand-artifacts controversy, evaluate the preconditions for demand artifacts, and offer a critique of suppositions about the consequences and appropriate…
The Pain-Pill-Pleasure Model and Illicit Drug Consumption
Television advertisers of over-the-counter drugs have been accused of contributing to illicit drug consumption by engendering a pain-pill-pleasure mentality in American society. This article reviews and critically appraises the research, and suggests how consumer researchers might contribute to this critical social issue
An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
This study constitutes an experimental test of the Federal Trade Commission's proposed ban of child-directed television commercials promoting premiums. These preliminary results are generally non-supportive of the FTC's position and question the legitimacy of the proposed guide
"A Critique of Darley and Lim's "Alternative Perspective
This reply challenges W. K. Darley and J.-S. Lim's conclusions that an earlier article of ours misleads consumer researchers about the role and treatment of demand artifacts and that our analysis regarding G. J. Gorn's experiments are flawed. We also question Darley and Lim's proposals for minimizing demand artifacts
An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
This study constitutes an experimental test of the Federal Trade Commission's proposed ban of child-directed television commercials promoting premiums. These preliminary results are generally non-supportive of the FTC's position and question the legitimacy of the proposed guide
The Pain-Pill-Pleasure Model and Illicit Drug Consumption
Television advertisers of over-the-counter drugs have been accused of contributing to illicit drug consumption by engendering a pain-pill-pleasure mentality in American society. This article reviews and critically appraises the research, and suggests how consumer researchers might contribute to this critical social issue
Perception of Time in Consumer Research
Journal Article Perception of Time in Consumer Research: Comment Get access Terence A. Shimp Terence A. Shimp Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 116–118, https://doi.org/10.1086/208903 Published: 01 June 1982 Article history Received: 01 July 1981 Published: 01 June 1982
Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
Warranty quality, warrantor reputation, and price were manipulated in five separate experiments that were designed to examine the effects of these extrinsic cues on consumer perceptions of the financial and performance risk involved with innovative product concepts. The important role of the warranty as a mechanism for allaying consumers' financial risk perceptions was consistently demonstrated in all five experiments
The Theory of Reasoned Action Applied to Coupon Usage
This application of the theory of reasoned action examines the standard Fishbein-Ajzen paradigm and several model variations. These variations extend and challenge the standard model by incorporating tests of interdependent relations between attitudinal and subjective influence variables, by postulating multiple cognitive and normative structures rather than unidimensional structures, and by comparing direct effects of Aact and SN on behavior aga…
Consumer Ethnocentrism
The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.
Classical Conditioning of Consumer Attitudes
We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 demonstrates attitude conditioning at each of four levels of conditioned stimulus-unconditioned stimulus pairing. In Experiment 2, latent inhibition due to subject preexposure to the conditioned stimulus is shown to retard conditioning for both 10-trial and 1-trial pairings of conditioned and unconditioned s…
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Twenty-one experiments regarding the strength of attitudinal conditioning for various brands of cola were performed. The conditioned stimulus, brand familiarity (various unknown, moderately known, and well-known cola brands), and the embedding context in which conditioning trials occurred (other known or unknown brands) were manipulated. Effects are strongest for unknown and moderately known brands and for colas conditioned in a context of known …
A Critical Appraisal of Demand Artifacts in Consumer Research
Especially since the publication of Sawyer's instructive article on the topic, consumer researchers have been concerned that demand artifacts significantly compromise the validity and generalizability of experimental findings. In this article we provide an overview of the issues surrounding the demand-artifacts controversy, evaluate the preconditions for demand artifacts, and offer a critique of suppositions about the consequences and appropriate…
"A Critique of Darley and Lim's "Alternative Perspective
This reply challenges W. K. Darley and J.-S. Lim's conclusions that an earlier article of ours misleads consumer researchers about the role and treatment of demand artifacts and that our analysis regarding G. J. Gorn's experiments are flawed. We also question Darley and Lim's proposals for minimizing demand artifacts
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
A widespread practice in grocery store advertising is to compare the advertised store's prices to a competitor's prices on multiple items. An important, but largely unexplored, issue is how this information is processed and used in conjunction with prior beliefs to influence price perceptions. In our initial studies we manipulated prior beliefs and two data-based cues—frequency of price advantage and magnitude of price advantage—to determine thei…
Consumer ethnocentrism
The Effect of Discount Frequency and Depth on Consumer Price Judgments
The intensity of price discounting by retailers and manufacturers raises important questions about consumer price judgments. In the extreme, discounting can take the form of frequent but shallow discounts or deep but infrequent discounts. The research reported here explores the effects of these strategies on consumer estimation of price levels for competing stores and brands. In an initial experiment in which subjects made brand choices over time…
Psychology (10 obras) · Business (7 obras) · Consumer Behavior in Brand Consumption and Identification (7 obras) · Advertising (6 obras) · Consumer Market Behavior and Pricing (5 obras) · Cultural Differences and Values (3 obras) · Decision-Making and Behavioral Economics (3 obras) · Economics (3 obras) · Marketing (3 obras) · Marketing (3 obras)