Kent B Monroe
Dados Biográficos
| ID | 135690 |
|---|---|
| NOME | Kent B Monroe |
| PRENOMES | Kent B |
| SOBRENOME | Monroe |
| ASSINATURA | MONROE K B |
| AFILIAÇÕES | Small Business Administration |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 14 |
| TOTAL DE CITAÇÕES | 116 |
| TOTAL COMO AUTOR | 14 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1975 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2010 |
| ÍNDICE H | 6 |
Is a good deal always fair? Examining the concepts of transaction value and price fairness
A Reexamination of Frequency-Depth Effects in Consumer Price Judgments
Previous research has shown that when there are multiple possible prices for two brands, the brand that is discounted frequently but at shallow levels is perceived to have a lower average price than the brand that is discounted infrequently but at deeper levels (the “frequency effect”). However, when there are only two possible prices for each brand, the brand discounted infrequently but at deeper levels is perceived to have a lower average price…
The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
Recent news coverage on pricing portrays the importance of price fairness. This article conceptually integrates the theoretical foundations of fairness perceptions and summarizes empirical findings on price fairness. The authors identify research issues and gaps in existing knowledge on buyers’ perceptions of price fairness. The article concludes with guidelines for managerial practice.
The Effects of Time Constraints on Consumers' Judgments of Prices and Products
This article examines how time constraints influence consumers' product evaluations over different levels of price information. To understand the effects of time constraints (time pressure), a conceptual framework incorporating both the motivational and the resource effects of time constraints on consumers' information processing is developed. Using price as the attribute information to be evaluated, specific hypotheses about the effects of time …
Automatic Construction and Use of Contextual Information for Product and Price Evaluations
The context in which a product is seen influences the internal standard that consumers use to judge both this and other products. Two experiments showed that a product was judged as less expensive in a high-priced context than in a low-priced context even though the product's actual price was recalled as higher in the first condition than in the second. This effect of the initial context carried over to a new product encountered 48 hours later an…
In Memorium Seymour Sudman
Seymour Sudman, devoted husband, loving father, dedicated teacher, patient mentor, revered scholar, and an extraordinarily humble man, died Tuesday, May 2, in Northwestern Memorial Hospital, Chicago, of complications related to a stroke. Born in Chicago, Seymour received a bachelor's degree in mathematics from Roosevelt University in 1949. After working in several positions as a statistician, he received a doctorate in business from the Universit…
The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
Dhruv Grewal, Kent B. Monroe, R. Krishnan, The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions, Journal of Marketing, Vol. 62, No. 2 (Apr., 1998), pp. 46-59
Effect-Size Estimates
In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or…
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived from a conceptual model positing the effects of extrinsic cues (price, brand name, and store name) on buyers’ perceptions and purchase intentions. Moreover, the design of the experiment allows additional analyses on the relative differential effects of pri…
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
This article examines the dissimilar use of product information cues in product evaluations by differentially familiar subjects. Specifically, the use of price cues and intrinsic product cues for the assessment of product quality is hypothesized to depend on prior knowledge. For a product with a positive quality-price association in the marketplace, the study shows that low-familiar and highly familiar subjects tend to perceive a stronger price-q…
Effect of Product-Line Pricing Characteristics on Product Evaluations
Examining the issue of product-line pricing from a behavioral perspective, this article reports an investigation of the relationship between the price structure of a product line and consumers' evaluations of a product model within the line. A 2 × 2 × 4 factorial design utilizing multiple dependent variables was conducted and replicated to test hypotheses derived from behavioral research. Results indicate that while the price characteristics of a…
The Influence of Price Differences and Brand Familiarity on Brand Preferences
Journal Article The Influence of Price Differences and Brand Familiarity on Brand Preferences Get access Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 42–49, https://doi.org/10.1086/208649 Published: 01 June 1976
A Path-Analytic Exploration of Retail Patronage Influences
This article presents the results of a study investigating the dynamics of retail store choice behavior. It develops the use of time-path analysis with a working model of the sequence of effects of store choice behavior to draw conclusions about the probable direction of influence between four sets of variables thought to influence store choice
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
This article examines the dissimilar use of product information cues in product evaluations by differentially familiar subjects. Specifically, the use of price cues and intrinsic product cues for the assessment of product quality is hypothesized to depend on prior knowledge. For a product with a positive quality-price association in the marketplace, the study shows that low-familiar and highly familiar subjects tend to perceive a stronger price-q…
The Effects of Time Constraints on Consumers' Judgments of Prices and Products
This article examines how time constraints influence consumers' product evaluations over different levels of price information. To understand the effects of time constraints (time pressure), a conceptual framework incorporating both the motivational and the resource effects of time constraints on consumers' information processing is developed. Using price as the attribute information to be evaluated, specific hypotheses about the effects of time …
Automatic Construction and Use of Contextual Information for Product and Price Evaluations
The context in which a product is seen influences the internal standard that consumers use to judge both this and other products. Two experiments showed that a product was judged as less expensive in a high-priced context than in a low-priced context even though the product's actual price was recalled as higher in the first condition than in the second. This effect of the initial context carried over to a new product encountered 48 hours later an…
Effect-Size Estimates
In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or…
A Reexamination of Frequency-Depth Effects in Consumer Price Judgments
Previous research has shown that when there are multiple possible prices for two brands, the brand that is discounted frequently but at shallow levels is perceived to have a lower average price than the brand that is discounted infrequently but at deeper levels (the “frequency effect”). However, when there are only two possible prices for each brand, the brand discounted infrequently but at deeper levels is perceived to have a lower average price…
Is a good deal always fair? Examining the concepts of transaction value and price fairness
The Influence of Price Differences and Brand Familiarity on Brand Preferences
Journal Article The Influence of Price Differences and Brand Familiarity on Brand Preferences Get access Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 42–49, https://doi.org/10.1086/208649 Published: 01 June 1976
A Path-Analytic Exploration of Retail Patronage Influences
This article presents the results of a study investigating the dynamics of retail store choice behavior. It develops the use of time-path analysis with a working model of the sequence of effects of store choice behavior to draw conclusions about the probable direction of influence between four sets of variables thought to influence store choice
Effect of Product-Line Pricing Characteristics on Product Evaluations
Examining the issue of product-line pricing from a behavioral perspective, this article reports an investigation of the relationship between the price structure of a product line and consumers' evaluations of a product model within the line. A 2 × 2 × 4 factorial design utilizing multiple dependent variables was conducted and replicated to test hypotheses derived from behavioral research. Results indicate that while the price characteristics of a…
A Path-Analytic Exploration of Retail Patronage Influences
This article presents the results of a study investigating the dynamics of retail store choice behavior. It develops the use of time-path analysis with a working model of the sequence of effects of store choice behavior to draw conclusions about the probable direction of influence between four sets of variables thought to influence store choice
The Influence of Price Differences and Brand Familiarity on Brand Preferences
Journal Article The Influence of Price Differences and Brand Familiarity on Brand Preferences Get access Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 42–49, https://doi.org/10.1086/208649 Published: 01 June 1976
Effect of Product-Line Pricing Characteristics on Product Evaluations
Examining the issue of product-line pricing from a behavioral perspective, this article reports an investigation of the relationship between the price structure of a product line and consumers' evaluations of a product model within the line. A 2 × 2 × 4 factorial design utilizing multiple dependent variables was conducted and replicated to test hypotheses derived from behavioral research. Results indicate that while the price characteristics of a…
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
This article examines the dissimilar use of product information cues in product evaluations by differentially familiar subjects. Specifically, the use of price cues and intrinsic product cues for the assessment of product quality is hypothesized to depend on prior knowledge. For a product with a positive quality-price association in the marketplace, the study shows that low-familiar and highly familiar subjects tend to perceive a stronger price-q…
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived from a conceptual model positing the effects of extrinsic cues (price, brand name, and store name) on buyers’ perceptions and purchase intentions. Moreover, the design of the experiment allows additional analyses on the relative differential effects of pri…
Effect-Size Estimates
In recent years, researchers have recognized the importance of the concept of effect size for planning research, determining the significance of research results, and accumulating results across studies. However, the uncritical use of effect-size indicators may lead to different interpretations of similar research findings because of differences in assumptions underlying the nature of the research, aspects of the phenomenon being investigated, or…
The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
Dhruv Grewal, Kent B. Monroe, R. Krishnan, The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions, Journal of Marketing, Vol. 62, No. 2 (Apr., 1998), pp. 46-59
In Memorium Seymour Sudman
Seymour Sudman, devoted husband, loving father, dedicated teacher, patient mentor, revered scholar, and an extraordinarily humble man, died Tuesday, May 2, in Northwestern Memorial Hospital, Chicago, of complications related to a stroke. Born in Chicago, Seymour received a bachelor's degree in mathematics from Roosevelt University in 1949. After working in several positions as a statistician, he received a doctorate in business from the Universit…
Automatic Construction and Use of Contextual Information for Product and Price Evaluations
The context in which a product is seen influences the internal standard that consumers use to judge both this and other products. Two experiments showed that a product was judged as less expensive in a high-priced context than in a low-priced context even though the product's actual price was recalled as higher in the first condition than in the second. This effect of the initial context carried over to a new product encountered 48 hours later an…
The Effects of Time Constraints on Consumers' Judgments of Prices and Products
This article examines how time constraints influence consumers' product evaluations over different levels of price information. To understand the effects of time constraints (time pressure), a conceptual framework incorporating both the motivational and the resource effects of time constraints on consumers' information processing is developed. Using price as the attribute information to be evaluated, specific hypotheses about the effects of time …
The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
Recent news coverage on pricing portrays the importance of price fairness. This article conceptually integrates the theoretical foundations of fairness perceptions and summarizes empirical findings on price fairness. The authors identify research issues and gaps in existing knowledge on buyers’ perceptions of price fairness. The article concludes with guidelines for managerial practice.
A Reexamination of Frequency-Depth Effects in Consumer Price Judgments
Previous research has shown that when there are multiple possible prices for two brands, the brand that is discounted frequently but at shallow levels is perceived to have a lower average price than the brand that is discounted infrequently but at deeper levels (the “frequency effect”). However, when there are only two possible prices for each brand, the brand discounted infrequently but at deeper levels is perceived to have a lower average price…
Is a good deal always fair? Examining the concepts of transaction value and price fairness
Business (11 obras) · Economics (10 obras) · Mathematics (10 obras) · Psychology (10 obras) · Consumer Behavior in Brand Consumption and Identification (9 obras) · Marketing (9 obras) · Consumer Market Behavior and Pricing (7 obras) · Marketing (7 obras) · Microeconomics (7 obras) · Computer Science (6 obras)