Beatriz Feijoo Fernández
Dados Biográficos
| ID | 1434405 |
|---|---|
| NOME | Beatriz Feijoo Fernández |
| PRENOMES | Beatriz Feijoo |
| SOBRENOME | Fernández |
| ASSINATURA | FERNÁNDEZ B F |
| AFILIAÇÕES | Universidad Internacional De La Rioja |
| ORCID | 0000-0001-5287-3813 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 61 |
| TOTAL DE CITAÇÕES | 9 |
| TOTAL COMO AUTOR | 61 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1970 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 2 |
Centros deportivos, redes sociales y culto al cuerpo
In a society in which physical appearance and image are of increasing concern and, at the same time, social networks take up more and more time in our lives, the phenomenon of the cult of the body arises, which is characterized by the search for bodily perfection and generates, among other things, an increase in physical activity. For this reason, the strategy developed by sports centers on social networks and, specifically, the ethical aspects t…
Who decides? Intergenerational perception of adolescents' personal care products purchase and consumption
This study explores intergenerational differences in the perception of adolescents' (ages 12–17) use of personal care products and related purchasing decisions. An online survey of 1088 parent–child dyads ( n = 2176) was conducted, and paired samples t‐tests were used. Results show minors report higher usage—especially of gym and fitness items—than parents acknowledge. Adolescents also perceive more parental supervision than parents report. Paren…
Impact of influencer advertising related to body and diet on the self-perception of Peruvian minors
The advertising of body and diet products by social media influencers is causing concern due to its potential impact on the physical and emotional health of minors. Influencer advertising often promotes unhealthy products and unattainable body standards, both of which represent threats to children’s well-being. In addition, minors are generally unable to recognize such advertising and, consequently, cannot develop a critical attitude. This study …
Between meme and reality
In a context marked by increasing political disengagement among youth and the shift of civic discourse to digital platforms, it is crucial to understand how adolescents perceive politics, how they position themselves toward it, and the level of trust they place in political actors. Given the central role of social media in their everyday lives, this study examines how young people interpret the representation of politics and politicians in these …
Streaming Ads
Este estudio analiza cómo las principales plataformas de streaming en España (Netflix, Prime Video, Disney+ y HBO Max), integran publicidad en sus planes de suscripción. A través de un análisis cuantitativo aplicado a 920 spots y 536 episodios de series, se identifican las estrategias de inserción publicitaria, las marcas más presentes y la segmentación por género, dispositivo y tipo de visionado (binge watching o visionado diario). Los resultado…
Political Polarization, Political Hate Speech and Social Media
This research analyses Spanish teenagers’ perceptions of political polarization, the role of social media in political debate and the normalization of hate speech in digital environments through four focus groups with 26 participants aged 16–17 from different regions of Spain. The results reveal a paradox: although adolescents recognize the importance of politics, they tend to disengage from political debates due to their association with conflic…
Unhealthy Aesthetic Comparisons
This study explores how the importance Spanish adolescents place on aesthetics in their personal image affects their body satisfaction and how this relationship is influenced by comparisons with fit influencers. A total of 1082 adolescents aged 12–17 completed a survey measuring the emphasis on aesthetics, the frequency of comparisons with fit influencers, and their satisfaction with physical appearance. We performed a mediation analysis using th…
The impact of social media aesthetic capital on adolescent body image
Social media amplifies beauty standards that shape adolescent body image and weight-related behaviors. This study investigates the role of aesthetic capital in perceived body-related social success and weight-loss behaviors among Spanish adolescents, with a focus on the mediating effect of social media pressure. Using a mixed-methods approach, we integrate survey data from 1,082 adolescents (12–17 years old) with qualitative insights from fitness…
El papel de la actitud en el reconocimiento de la publicidad móvil
La comprensión solamente conceptual de la intención persuasiva de la publicidad es insuficiente para que niños y niñas procesen de manera efectiva la publicidad móvil, caracterizada por la hibridación de contenidos. Este estudio analiza cómo las dimensiones cognitiva y afectiva de la actitud intervienen en el proceso de reconocimiento de la publicidad a la que de manera situacional son expuestos jóvenes de entre 10 y 14 años a través de sus teléf…
The Dilemma of Body Worship
This study explores the ethical implications of social media advertising, particularly its portrayals of physical appearance and body worship. Employing a qualitative approach, our aim is to deepen understanding of user concerns and perceptions regarding these advertising strategies. We conducted 12 focus groups comprising 80 participants for coding analysis. Our findings reveal users’ adaptability in recognizing advertising content, while also h…
Percepciones de adolescentes españoles sobre la fiabilidad de la información en redes sociales
El propósito de esta investigación es entender la percepción de los menores españoles, de edades comprendidas entre los 11 y 17 años, respecto a la fiabilidad de la información en redes sociales. Para llevar a cabo la investigación, se optó por un enfoque cualitativo que implicó la formación de 12 grupos de discusión, con la participación de un total de 62 estudiantes. Los resultados indican que conforme los menores entrevistados aumentan de edad…
Hablar de publi me hace reconocerla mejor? Incidencia de la mediación parental y social en la alfabetización publicitaria de la generación Alpha
Introducción: El trabajo que aquí se presenta, aborda cómo los niños de 7 a 10 años, pertenecientes a la Generación Alpha, perciben y gestionan los contenidos publicitarios a los que están expuestos en entornos digitales. Además, se centra en analizar cómo las interacciones con sus padres o tutores y amigos influyen en su capacidad para reconocer formatos persuasivos y su percepción de control sobre la publicidad. Metodología: Esta investigación …
Transformando el entretenimiento
La inserción de la publicidad tradicional en las plataformas de contenido en streaming ha sido toda una novedad en la industria audiovisual digital. Este trabajo aborda cómo es esa inserción publicitaria, realizando un análisis de contenido de 205 spots entre cinco de sus series (Élite, Sex Education, El Cuerpo en Llamas, One Piece y Virgin River) estrenadas en 2023. Se observa que la duración media de estos spots ronda los 20 segundos, con bloqu…
Desvelar vínculos parasociales
Este estudio analiza cómo la alfabetización publicitaria influye en la relación entre los vínculos parasociales y la receptividad adolescente al marketing de influencia. A partir de un enfoque cuantitativo y la aplicación de un cuestionario a 1055 adolescentes españoles de 12 a 17 años, los resultados indican que una conexión emocional más sólida con los influencers se vincula con un incremento en la aceptación de sus publicaciones patrocinadas. …
Micro-influencers
Influencer marketing is a rapidly expanding industry. This qualitative study examines micro-influencers (those with up to 100,000 followers) through 30 in-depth interviews to understand their perceptions of their profession’s reputation, potential improvements, and the level of professionalization within the field. Excessive commercialization and the mismatch between advertised products and the micro-influencer’s profile are identified as the pri…
Influencers are just mannequins’
This study investigates teenagers’ skepticism toward influencer trust and its implications for their perceptions of and receptiveness to social media advertising. Employing a mixed-methods approach, we surveyed 1055 teenagers to gauge their perceptions of influencers’ advertising intensity. Additionally, qualitative focus groups involving 55 participants explored a range of perceptions, addressing their distrust toward influencers and the breakdo…
Facing online scams
Purpose This study aims to investigate adolescents’ interactions with deceptive content on social media, focusing on scams that promise effortless rewards. Design/methodology/approach The methodology included interviews with 20 pairs of adolescents (aged 11–17) and their parents, analyzing their responses to scam content and examining patterns of critical awareness and parental guidance. Findings Findings suggest that critical awareness and the a…
New mobile advertising formats targeting young audiences
Over the past twenty years, brand communication strategies have evolved, particularly for younger audiences, with formats that blend advertising and entertainment content, often featuring influencers. This style of advertising presents challenges, notably the difficulty minors face in recognizing the commercial intent of messages. This article explores minors’ awareness and understanding of these advertising techniques, along with their moral and…
Cuerpo, imagen y redes sociales
La apariencia física ha adquirido una relevancia significativa en la sociedad contemporánea, profundamente influenciada por la hipermediatización y las redes sociales. Si bien, este fenómeno no es novedoso. La búsqueda de una imagen perfecta ha sido históricamente impulsada por la industria del consumo, fomentando la adquisición de productos en sectores como la moda, la cosmética, la estética y la alimentación, entre otros. Lo que en un principio…
The moderating effect of understanding advertising intent on the relation between advertising recognition and problematic use of loot boxes among minors
The use of loot boxes has been compared to gambling due to its random nature, with the consequent risk of being conceived as an ordinary activity implemented in the daily routine. One of the factors contributing to these gambling behaviors is exposure to gambling advertisements. It is essential to protect children and adolescents from prejudicial advertising, since due to their psycho-evolutionary development, advertising makes them impressionabl…
Incidencia de la propiedad del teléfono móvil en la exposición y actitud hacia la publicidad en los menores
Este estudio analiza la incidencia de la propiedad del teléfono móvil en la exposición y actitud hacia la publicidad que los niños reciben por este dispositivo, una variable poco abordada hasta este momento aunque sea relevante para la personalización de los anuncios móviles. Se realizaron 1070 encuestas online entre menores de 10 y 14 años residentes en España y se pudo comprobar que la propiedad del teléfono móvil introduce diferencias signific…
Actitud y comportamiento del adolescente frente al influencer advertising sobre cuerpo y dieta en Perú
La temprana presencia del adolescente en redes sociales (RS) y su exposición prolongada al influencer advertising, táctica no invasiva enfocada en objetivos publicitarios a corto plazo que tiene como pilar de un sistema de publicidad digital al influencer, lo han colocado en situación de riesgo. La evidencia indica hibridación en la publicidad (Feijoo et al., 2021; Feijoo, et al., 2023; Suárez-Álvarez y Pastor-Rodríguez, 2023) y limitadas capacid…
Influencia del nivel socioeconómico en la percepción familiar de los riesgos en línea
(analytical)The use of social networks among children and adolescents has modified the need for parental mediation. The personal nature of these devices requires strategies that place more importance on trust and support, such as child-focused mediation. In the current digital context where families are concerned about the risks faced by their children, this qualitative research brings together 40 interviews of parent-child dyads living in Spain …
Inserción de publicidad tradicional en plataformas de contenido streaming
Este artículo aborda la inserción de anuncios en Netflix España, plataforma de contenido en streaming pionera en este modelo, con la finalidad de comprender cómo el servicio de radiodifusión Over The Top (OTT) entra en el mercado publicitario. El visionado de 205 spots, durante los meses de octubre, noviembre y diciembre 2023, ha permitido comprender cómo la plataforma se ha adaptado al modelo de televisión tradicional a través de los ingresos pu…
Microinfluencers
El marketing de influencia se ha convertido en una herramienta fundamental de la actividad publicitaria. Tanto la investigación académica como profesional se ha centrado en conocer la relación entre influencers, marcas y consumidores desde la perspectiva del receptor. Por ello, se plantea abordarlo desde la perspectiva del prescriptor y atendiendo al microinfluencer, una figura hasta ahora apenas estudiada con el objetivo de conocer su dinámica d…
Original Contents, Celebrities and Proximity. How Netflix Spain used Instagram to Bring its Catalogue to Young People during the Pandemics
This study focuses on how Netflix Spain harnessed Instagram to acquaint young people with its catalogue during the Covid-19 pandemic, with the sudden increase in OTT consumption. This led Netflix Spain to adapt its social media strategies and production release dates to a situation without parallel and in the face of intense competition. We analyze the messages during the state of alarm in Spain (from 15 March to 21 June of 2020), when Netflix wa…
Body and diet as sales pitches
This project sits at the intersection of three axes: (a) influencers as the increasing focus of minors’ attention and trust online, (b) sponsored content about eating habits and physical appearance produced by these influencers, and (c) minors’ ability to discern and identify the persuasive intent of said content. The usefulness of analyzing the interplay of these three axes lies in the impact that consumption of this content has on minors’ self-…
Parents' and children's perception on social media advertising
This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children’s aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the perception that parents or guardians had about the minor's ability to recognize advertising on the platfor…
When mobile advertising is interesting
Social ads, along with apps, display and geolocation are the most used actions in the context of mobile marketing. Adolescents are also identified as the main target audience for mobile marketing because they are very active users, they have a sound command of technology and their role as prescribers, especially in social networks. For this reason, the interaction between advertising on social networks among minors (10-14 years) was studied, diff…
El uso de Instagram por niños youtubers
Este artículo aborda cómo los niños youtubers se convierten en instagramers para gestionar su propia marca, conectar con su audiencia y realizar contenidos publicitarios. Se ha realizado un análisis de contenido de 188 mensajes publicados por 12 cuentas en español del 14 de marzo al 26 de abril de 2020. Los kidsfluencers (influencers menores de 15 años) emplean este canal para gestionar su marca personal y la autopromoción. Se han encontrado cont…
La publicidad impresa de principios del siglo XX. Análisis de los anuncios publicados en "La Voz de Galicia" de 1900 a 1920
The early years of 20th century pushed the Spanish press to a lot of changes. The newspapers were able of overcoming their ideological function to get a new business interest with the main objective of maintaining the citizens alright informed. In this way, the press needed external resources to keep its operation and consequently, the advertisement became one of the most important financial supports, whose function takes place until nowadays. In…
Audiovisual content with advertising intention in children’s videos on YouTube
Advertising on the web has taken new forms (Malin, 2011; Susarla, Oh & Tan, 2012). In this context, videos which appear playful but which have an advertising objective, have positioned themselves as the new trend (Craig & Duncan, 2017; Marsh, 2015) and have penetrated the web space for an increasing number of Internet users, particularly among children (Davies, Coleman & Livingstone, 2014). However, the type and variety of videos with advertising…
Tratamiento informativo del asesinato del archiduque Francisco Fernando en la prensa gallega y nacional
During the First World War, the Spanish press broke up into Pro-Allied and Germanophiles despite of the national government instructions of maintaining neutral. The attempt which caused the death of the heir to the Austro-Hungarian throne the 28th of June in 1914 caused the worst conflict ever happened in Europe until that moment. Consequently, it could be interesting to know if the Spanish informative coverage of that murder already foreshadowed…
La proyección pública de la Universidad de Vigo a través de su diario digital
Además de su divulgación científica y su empeño por transferir conocimiento a la sociedad, la Universidade de Vigo hace un especial esfuerzo para que su labor diaria interna sea conocida entre la ciudadanía. Desde 1998 puso en marcha un gabinete de prensa que gestiona la web duvi.uvigo.es, un diario digital de actualización diaria en el que se cuelga toda la actividad universitaria de sus tres campus (Ourense, Pontevedra y Vigo). En este estudio …
La publicidad impresa de principios del siglo XX. Análisis de los anuncios publicados en "La Voz de Galicia" de 1900 a 1920
The early years of 20th century pushed the Spanish press to a lot of changes. The newspapers were able of overcoming their ideological function to get a new business interest with the main objective of maintaining the citizens alright informed. In this way, the press needed external resources to keep its operation and consequently, the advertisement became one of the most important financial supports, whose function takes place until nowadays. In…
The video games that entertain children
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Impulso transmedia en las radios universitarias. Análisis de El Escaparate, programa de radio de la Universidad de Vigo
La convergencia mediática ha facilitado el desarrollo de proyectos multimedia en los que el contenido de la plataforma central (en este caso la radio) se expande a otros soportes que complementan y enriquecen la oferta. En este concreto momento de la evolución histórica de la radio, se pensó en la posibilidad de estudiar uno de los planteamientos multimedia ya en marcha en la propia Universidad de Vigo. El objetivo del trabajo se orientó a compro…
Audiovisual content with advertising intention in children's videos on YouTube
Advertising on the web has taken new forms (Malin, 2011; Susarla, Oh & Tan, 2012). In this context, videos which appear playful but which have an advertising objective, have positioned themselves as the new trend (Craig & Duncan, 2017; Marsh, 2015) and have penetrated the web space for an increasing number of Internet users, particularly among children (Davies, Coleman & Livingstone, 2014). However, the type and variety of videos with advertising…
Los programas informativos en la televisión generalista en España
El artículo trata de realizar una aproximación a la programación informativa de las cadenas generalistas (TVE-1, TVE-2, Antena 3 TV y Telecinco) durante sus primeros cinco años de convivencia o competencia, es decir desde 1990 a 1994. Este trabajo se enmarca en un estudio más amplio sobre la programación televisiva en el período comprendido desde 1990 hasta el apagón analógico en el año 2010. La desregulación televisiva en España, producida en 19…
Los deportistas de élite como embajadores de marca en Chile
En este artículo se presentan los resultados de una investigación cualitativa encaminada a conocer qué relevancia adquiere para los deportistas y anunciantes la gestión de redes sociales como plataformas de comunicación estratégica. Se trata de ofrecer una descripción, lo más próxima a la realidad, del nivel de planificación de la comunicación digital de los deportistas de élite de nacionalidad chilena de disciplinas menos masivas, especialmente …
Nivel experto o ingenuo? Detección y confianza de los niños en la publicidad que reciben a través de sus dispositivos móviles. Perfiles de usuario
La presente investigación, realizada en la Región Metropolitana de Santiago de Chile a 501 menores entre 10-14 años, indaga en su actitud ante la publicidad que perciben en el móvil en términos de detección, nivel de atención y confianza, variables clave en su capacidad para mediar con el efecto persuasivo de la publicidad. A partir de un análisis de conglomerados, se identificaron cuatro perfiles de usuario: "detectores desconfiados", "no detect…
Apropiación de la producción audiovisual en la escritura creativa de universitarios chilenos y su representación de la familia
Esta investigación surge de una actividad de pregrado de Periodismo de la Universidad de los Andes en Chile (2018). Con el propósito de elaborar un relato extenso durante el semestre, los cincuenta estudiantes de la clase de Escritura Creativa desarrollaron colectivamente novelas de ficción. A pesar de no existir directivas previas sobre el contenido, todas las historias representaron a la familia como protagonista o de manera secundaria. A parti…
Parents' and children's perception on social media advertising
This article presents the results of research that seeks to analyze the ability of minors to identify the advertising messages received through the most used social networks by this audience (YouTube and Instagram). Children’s aptitude to recognize persuasive intent was measured in a selection of examples taken for this study, as well as the perception that parents or guardians had about the minor's ability to recognize advertising on the platfor…
Los programas informativos en la televisión generalista en España 2005-2010
Este artículo se centra en los informativos de televisión en el período comprendido entre 2005 y 2010. Durante aquellos años la idustria de la televisión vivió una transición hacia un modelo más competitivo, con más opciones de recepción y una audiencia más fragmentada. En la televisión generalista en abierto entraron dos nuevos competidores (Cuatro y La Sexta) y se prepararon dos fusiones: Cuatro y Telecinco formarían el grupo Mediaset España y …
Is my kid that naive? Parents’ perceptions of their children’s attitudes towards advertising on smartphones in Chile
It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children who, as active users of mobile devices, are recipients of advertising. We thought interesting to draw a comparison between parent and child responses to corroborate the level of consistency between adult perception and what childre…
El uso de Instagram por niños youtubers
Este artículo aborda cómo los niños youtubers se convierten en instagramers para gestionar su propia marca, conectar con su audiencia y realizar contenidos publicitarios. Se ha realizado un análisis de contenido de 188 mensajes publicados por 12 cuentas en español del 14 de marzo al 26 de abril de 2020. Los kidsfluencers (influencers menores de 15 años) emplean este canal para gestionar su marca personal y la autopromoción. Se han encontrado cont…
El papel de los influencers en las decisiones de consumo de los menores españoles
En un contexto donde el marketing de influencia crece, es relevante cuestionarse por el rol que juegan los influencers en las decisiones de consumo de los menores. La especial cercanía que estos creadores de contenido son capaces de generar con sus seguidores, puede establecer un marco de credibilidad que se extienda también a sus publicaciones con fines comerciales. Desde una perspectiva cualitativa y mediante la realización de 12 grupos focales…
Netflix's communication strategy on Twitter and Instagram during the unlock in Spain
The Covid-19 pandemic and the arrival of Disney + marked the second quarter of 2020 in the Spanish audiovisual market. Thus, the period of home confinement among the Spanish population coincided with the irruption of the new streaming service of one of the best-known and most loved brands worldwide. However, Netflix was the most consumed SVoD during this period. The objective of this research is to find out what the Californian company has done i…
When Ads Become Invisible
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret the persuasive content that minors are exposed to via mobile phones was analyzed through semi-structured interviews of children aged 10 to 14 years along with their parents in 20 households. Although minors seem to be able to…
Atraer a los menores con entretenimiento
Entretenerse es una de las prioridades que los menores buscan satisfacer en internet, también a través de sus teléfonos móviles. A esta necesidad que tradicionalmente han cubierto otros medios, responde el entorno digital con nuevas fórmulas que combinan entretenimiento con otros intereses, como los comerciales. Esta publicidad híbrida parece encontrar un buen acomodo entre los juegos online y los contenidos generados por influencers, destinos pr…
Análisis de la capacidad de menores en España para reconocer los contenidos comerciales publicados por influencers
Los menores están expuestos a diversos contenidos en su navegación por internet y el presente estudio explora específicamente aquellos creados por influencers en formatos híbridos que mezclan diversos fines, incluidos los comerciales, y que además representan un reto mayor para ser identificados correctamente. Desde la óptica de la alfabetización publicitaria tal y como la articulan Roozendal et al. (2011), la investigación tiene como objetivo id…
Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial Content
This article explores the specificities of the relationship between children and the advertising to which they are exposed through their cell phones, and reports on a mixed methodology study conducted in the metropolitan area of Santiago de Chile. The study aims to learn about children’s predisposition, interaction, and perceptions with regards to mobile advertising. Most significant is the finding that this young generation (10-14 years old) ide…
When mobile advertising is interesting
Social ads, along with apps, display and geolocation are the most used actions in the context of mobile marketing. Adolescents are also identified as the main target audience for mobile marketing because they are very active users, they have a sound command of technology and their role as prescribers, especially in social networks. For this reason, the interaction between advertising on social networks among minors (10-14 years) was studied, diff…
Análisis de los estudios universitarios en Publicidad en España. Propuesta de formación online para el futuro profesional
There are abundant research articles on Spanish study plans in the field of journalism, and they are highly suitable for current professional profiles. However, there are fewer in the advertising area, and they focus mainly on specific subjects or universities, are not up to date, and use techniques other than the revision of the syllabus. This article presents the results of a descriptive study analyzing 35 university degrees in Advertising and …
Body and diet as sales pitches
This project sits at the intersection of three axes: (a) influencers as the increasing focus of minors’ attention and trust online, (b) sponsored content about eating habits and physical appearance produced by these influencers, and (c) minors’ ability to discern and identify the persuasive intent of said content. The usefulness of analyzing the interplay of these three axes lies in the impact that consumption of this content has on minors’ self-…
Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents
Engaging with influencer posts has become a prevalent practice among adolescents on social media, exposing them to the combined elements of promotional content and entertainment in influencer marketing. However, the versatile and appealing nature of this content may hinder adolescents’ ability to engage in critical thinking and accurately interpret this hybrid form of advertising. This study aims to investigate adolescents’ capacity to critically…
Political science (30 obras) · Art (29 obras) · Humanities (28 obras) · Business (26 obras) · Impact of Technology on Adolescents (25 obras) · Advertising (22 obras) · Psychology (22 obras) · Media and Digital Communication (18 obras) · Computer Science (16 obras) · Influencer marketing (16 obras)