Petia K Petrova
Dados Biográficos
| ID | 149779 |
|---|---|
| NOME | Petia K Petrova |
| PRENOMES | Petia K |
| SOBRENOME | Petrova |
| ASSINATURA | PETROVA P K |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 43 |
| OBRAS COMO AUTOR | 3 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2005 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2009 |
| ÍNDICE H | 3 |
When Mental Simulation Hinders Behavior
We investigate the effect of process- versus outcome-oriented thinking on consumers’ subjective experiences when choosing among alternatives. In four studies, we show that because process-oriented thinking leads to a dual focus on both means and end benefits, it increases decision difficulty when consumers face substantive trade-offs between desirability and feasibility. This experienced difficulty results in negative consequences for consumers’ …
Consistency-based compliance across cultures
Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals
Existing research and widespread commercial usage suggest that appeals urging consumers to imagine the product experience have powerful effects on product preferences. Three studies examined the mediating role of imagery accessibility and demonstrated that the difficulty of imagery generation can reverse the generally observed positive effects of imagery appeals. When participants were low in imagery abilities or when the product was not presente…
Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals
Existing research and widespread commercial usage suggest that appeals urging consumers to imagine the product experience have powerful effects on product preferences. Three studies examined the mediating role of imagery accessibility and demonstrated that the difficulty of imagery generation can reverse the generally observed positive effects of imagery appeals. When participants were low in imagery abilities or when the product was not presente…
Consistency-based compliance across cultures
When Mental Simulation Hinders Behavior
We investigate the effect of process- versus outcome-oriented thinking on consumers’ subjective experiences when choosing among alternatives. In four studies, we show that because process-oriented thinking leads to a dual focus on both means and end benefits, it increases decision difficulty when consumers face substantive trade-offs between desirability and feasibility. This experienced difficulty results in negative consequences for consumers’ …
Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals
Existing research and widespread commercial usage suggest that appeals urging consumers to imagine the product experience have powerful effects on product preferences. Three studies examined the mediating role of imagery accessibility and demonstrated that the difficulty of imagery generation can reverse the generally observed positive effects of imagery appeals. When participants were low in imagery abilities or when the product was not presente…
Consistency-based compliance across cultures
When Mental Simulation Hinders Behavior
We investigate the effect of process- versus outcome-oriented thinking on consumers’ subjective experiences when choosing among alternatives. In four studies, we show that because process-oriented thinking leads to a dual focus on both means and end benefits, it increases decision difficulty when consumers face substantive trade-offs between desirability and feasibility. This experienced difficulty results in negative consequences for consumers’ …
Psychology (3 obras) · Aesthetics (1 obra) · Art (1 obra) · Asian culture (1 obra) · Behavioral Health and Interventions (1 obra) · Collectivism (1 obra) · Compliance (psychology (1 obra) · Computer Science (1 obra) · Consistency (knowledge bases (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra)