Yuhosua Ryoo
Dados Biográficos
| ID | 1656014 |
|---|---|
| NOME | Yuhosua Ryoo |
| PRENOMES | Yuhosua |
| SOBRENOME | Ryoo |
| ASSINATURA | RYOO Y |
| AFILIAÇÕES | University of Minnesota, Duluth |
| ORCID | 0000-0001-8153-9320 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 18 |
| TOTAL DE CITAÇÕES | 3 |
| TOTAL COMO AUTOR | 18 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
High hopes, hard falls
This paper explores what people expect from AI-human collaboration in a creative domain and how they react when the outcomes fall short of those expectations. Study 1 utilized open-ended questions and content analysis to establish that consumers expect ads created through AI-human collaboration to be of superior quality compared to those created through AI-AI or human-human collaboration. This expectation arises from consumers’ beliefs in enhance…
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion
This study examines how small talk and co-viewing television ads, with a voice-based AI companion (AIC), influence ad effectiveness and AI-driven persuasion. Study 1, a scenario-based experiment, provides initial evidence that co-viewing with an AIC evokes a sense of presence and shared experience comparable to watching alongside a human partner. Study 2, conducted in a living room-style laboratory, examines how the length of interaction moderate…
AI chatbot interventions in combatting marijuana-impaired driving
This study explores the effectiveness of AI chatbots in public safety advertising campaigns against marijuana-impaired driving, specifically focusing on the role of hypocrisy induction, gender, and linguistic styles. In our online experiment, participants engaged with a chatbot delivering either hypocrisy-inducing or neutral messages about driving under marijuana influence. The chatbot, characterized as male or female, utilized either formal or c…
That uncanny valley of mind
This research, grounded in privacy calculus theory, examines how the anthropomorphization of AI agents affects consumers’ perceptions of privacy risks associated with personalized ads. Specifically, it explores strategies to reduce potential negative impacts. In Study 1, participants expressed concerns that highly anthropomorphized chatbots might possess human-like autonomous intentions to misuse personal data, a phenomenon referred to as the ‘un…
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition
Brands are increasingly integrating non-fungible tokens (NFTs) into their marketing tactics, aiming to bolster brand awareness and expand their influence in the metaverse. However, there is limited understanding of the factors that motivate consumers to purchase NFT products and the effective advertising strategies in this context. This paper addresses this gap by examining the influence of self-discrepancy on consumer reactions to NFT advertisem…
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
When consumers become aware of their inconsistent ethical behavior, they experience ethical dissonance and attempt to rationalize their past misconduct through neutralization techniques. This article examines post-neutralization behavior: whether neutralization prompts participants who have refused to donate to one campaign to rectify their moral lapse by donating to a subsequent campaign. Materialism and moral identity are shown to interact with…
Approach versus Avoidance
Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms
Using an experimental tool that tracks viewers’ real-time ad-skipping behavior, the current research tested when and why a highly arousing emotional appeal ad that induces a set of complex discrete emotions can reduce the ad-skipping rate on social media platforms such as YouTube. Across three experiments, we showed the following results. First, the ad-skipping rate of emotional appeal ads was lower among consumers who had the goal of watching em…
Bridging the health literacy gap through AI chatbot design
Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot …
Using Descriptive and Injunctive Norms to Encourage Covid-19 Social Distancing and Vaccinations
In the context of the COVID-19 pandemic, the authors conduct three online studies to examine effects of health messages that use descriptive norms to bring attention to pervasive social distancing violations and vaccine resistance. The studies provide empirical evidence that when social messages show examples of widespread noncompliant behaviors, they may unintentionally increase resistance to social distancing guidelines and vaccinations. Backfi…
Chatbot Advertising As a Double-Edged Sword
In this article, the authors examine the effect of regulatory focus and privacy concerns on consumers’ responses to highly personalized chatbot advertising. Findings from two experimental studies indicate that predominantly promotion-focused consumers are more receptive and respond more favorably to highly personalized chatbot advertising because they attend more to benefits they may gain from disclosing personal information. In contrast, consume…
Hypocrisy Induction in Advertising
The authors examine hypocrisy induction, a strategy for encouraging ethical behavior by making perpetrators realize that they are violating moral values when they use anonymous online venues to abuse unknown strangers. Two studies show that hypocrisy induction prompts study participants with interdependent self-construals, but not those with independent self-construals, to report favorable responses toward an online campaign for preventing cyberb…
Mind over matter
Purpose In the face of increasing political polarization worldwide, this study explores whether people create biased perceptions of political knowledge and how this affects their selection and evaluation of political content on YouTube. Design/methodology/approach For this study, an online experiment was conducted with 441 panels of South Korean respondents. In the first phase, participants answered 10 questions designed to capture their level of…
Hypocrisy Induction
Considering widespread resistance to COVID-19 preventive measures, the authors draw on hypocrisy induction theory to examine whether online chatbots can be used to induce hypocrisy and increase compliance with social distancing guidelines. The experiment demonstrates that when a chatbot induces hypocrisy by reminding participants that they have failed to comply with social distancing recommendations, they feel guilty about violating social norms.…
The Psychological Consequences of Envying Influencers on Instagram
This study examines how being envious toward social media influencers (SMIs) relates to users' affective well-being. An online survey was conducted in which 305 U.S. participants viewed to 20 posts of an SMI and subsequently measured their affective well-being, envy, and inspiration toward the SMI, and self-esteem levels. The results revealed a direct negative relationship between envy and affective well-being, but a positive indirect effect thro…
Political YouTube Channel Reputation (Pycr)
Ethical dissonance in environmental advertising
The authors examine how consumers react to online prosocial advertising reminding them that they have violated ethical standards. Findings show that consumers feel ethical dissonance when recognizing that they have made uncivil online comments or have stood by while others did so. To alleviate the discomfort, they are likely to support a subsequent although unrelated environmental campaign. The effect is contingent upon whether the second message…
Interpret me! The interplay between visual metaphors and verbal messages in advertising
The present research investigates how visual metaphors (that differ in terms of complexity) and verbal messages (that vary in terms of explicitness of explaining the visual metaphors) interactively impact on consumers’ pleasure and ad appreciation. Across two studies, findings demonstrate that consumers experience a higher sense of pleasure and appreciation when explicit (vs. implicit) verbal messages are presented with extremely complex visual m…
Bridging the health literacy gap through AI chatbot design
Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot …
Political YouTube Channel Reputation (Pycr)
Ethical dissonance in environmental advertising
The authors examine how consumers react to online prosocial advertising reminding them that they have violated ethical standards. Findings show that consumers feel ethical dissonance when recognizing that they have made uncivil online comments or have stood by while others did so. To alleviate the discomfort, they are likely to support a subsequent although unrelated environmental campaign. The effect is contingent upon whether the second message…
Interpret me! The interplay between visual metaphors and verbal messages in advertising
The present research investigates how visual metaphors (that differ in terms of complexity) and verbal messages (that vary in terms of explicitness of explaining the visual metaphors) interactively impact on consumers’ pleasure and ad appreciation. Across two studies, findings demonstrate that consumers experience a higher sense of pleasure and appreciation when explicit (vs. implicit) verbal messages are presented with extremely complex visual m…
Hypocrisy Induction
Considering widespread resistance to COVID-19 preventive measures, the authors draw on hypocrisy induction theory to examine whether online chatbots can be used to induce hypocrisy and increase compliance with social distancing guidelines. The experiment demonstrates that when a chatbot induces hypocrisy by reminding participants that they have failed to comply with social distancing recommendations, they feel guilty about violating social norms.…
The Psychological Consequences of Envying Influencers on Instagram
This study examines how being envious toward social media influencers (SMIs) relates to users' affective well-being. An online survey was conducted in which 305 U.S. participants viewed to 20 posts of an SMI and subsequently measured their affective well-being, envy, and inspiration toward the SMI, and self-esteem levels. The results revealed a direct negative relationship between envy and affective well-being, but a positive indirect effect thro…
Using Descriptive and Injunctive Norms to Encourage Covid-19 Social Distancing and Vaccinations
In the context of the COVID-19 pandemic, the authors conduct three online studies to examine effects of health messages that use descriptive norms to bring attention to pervasive social distancing violations and vaccine resistance. The studies provide empirical evidence that when social messages show examples of widespread noncompliant behaviors, they may unintentionally increase resistance to social distancing guidelines and vaccinations. Backfi…
Chatbot Advertising As a Double-Edged Sword
In this article, the authors examine the effect of regulatory focus and privacy concerns on consumers’ responses to highly personalized chatbot advertising. Findings from two experimental studies indicate that predominantly promotion-focused consumers are more receptive and respond more favorably to highly personalized chatbot advertising because they attend more to benefits they may gain from disclosing personal information. In contrast, consume…
Hypocrisy Induction in Advertising
The authors examine hypocrisy induction, a strategy for encouraging ethical behavior by making perpetrators realize that they are violating moral values when they use anonymous online venues to abuse unknown strangers. Two studies show that hypocrisy induction prompts study participants with interdependent self-construals, but not those with independent self-construals, to report favorable responses toward an online campaign for preventing cyberb…
Mind over matter
Purpose In the face of increasing political polarization worldwide, this study explores whether people create biased perceptions of political knowledge and how this affects their selection and evaluation of political content on YouTube. Design/methodology/approach For this study, an online experiment was conducted with 441 panels of South Korean respondents. In the first phase, participants answered 10 questions designed to capture their level of…
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
When consumers become aware of their inconsistent ethical behavior, they experience ethical dissonance and attempt to rationalize their past misconduct through neutralization techniques. This article examines post-neutralization behavior: whether neutralization prompts participants who have refused to donate to one campaign to rectify their moral lapse by donating to a subsequent campaign. Materialism and moral identity are shown to interact with…
Approach versus Avoidance
Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms
Using an experimental tool that tracks viewers’ real-time ad-skipping behavior, the current research tested when and why a highly arousing emotional appeal ad that induces a set of complex discrete emotions can reduce the ad-skipping rate on social media platforms such as YouTube. Across three experiments, we showed the following results. First, the ad-skipping rate of emotional appeal ads was lower among consumers who had the goal of watching em…
Bridging the health literacy gap through AI chatbot design
Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot …
AI chatbot interventions in combatting marijuana-impaired driving
This study explores the effectiveness of AI chatbots in public safety advertising campaigns against marijuana-impaired driving, specifically focusing on the role of hypocrisy induction, gender, and linguistic styles. In our online experiment, participants engaged with a chatbot delivering either hypocrisy-inducing or neutral messages about driving under marijuana influence. The chatbot, characterized as male or female, utilized either formal or c…
That uncanny valley of mind
This research, grounded in privacy calculus theory, examines how the anthropomorphization of AI agents affects consumers’ perceptions of privacy risks associated with personalized ads. Specifically, it explores strategies to reduce potential negative impacts. In Study 1, participants expressed concerns that highly anthropomorphized chatbots might possess human-like autonomous intentions to misuse personal data, a phenomenon referred to as the ‘un…
Self-Discrepancy as a Motive for Non-Fungible Token (NFT) Acquisition
Brands are increasingly integrating non-fungible tokens (NFTs) into their marketing tactics, aiming to bolster brand awareness and expand their influence in the metaverse. However, there is limited understanding of the factors that motivate consumers to purchase NFT products and the effective advertising strategies in this context. This paper addresses this gap by examining the influence of self-discrepancy on consumer reactions to NFT advertisem…
High hopes, hard falls
This paper explores what people expect from AI-human collaboration in a creative domain and how they react when the outcomes fall short of those expectations. Study 1 utilized open-ended questions and content analysis to establish that consumers expect ads created through AI-human collaboration to be of superior quality compared to those created through AI-AI or human-human collaboration. This expectation arises from consumers’ beliefs in enhance…
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion
This study examines how small talk and co-viewing television ads, with a voice-based AI companion (AIC), influence ad effectiveness and AI-driven persuasion. Study 1, a scenario-based experiment, provides initial evidence that co-viewing with an AIC evokes a sense of presence and shared experience comparable to watching alongside a human partner. Study 2, conducted in a living room-style laboratory, examines how the length of interaction moderate…
Psychology (17 obras) · Social Psychology (14 obras) · Advertising (9 obras) · Business (9 obras) · Political science (8 obras) · Computer Science (7 obras) · AI in Service Interactions (5 obras) · Digital Marketing and Social Media (4 obras) · Hypocrisy (4 obras) · Social and Intergroup Psychology (4 obras)