Jessica Brater
Dados Biográficos
| ID | 1708952 |
|---|---|
| NOME | Jessica Brater |
| PRENOMES | Jessica |
| SOBRENOME | Brater |
| ASSINATURA | BRATER J |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 3 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2010 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2010 |
| ÍNDICE H | 1 |
Let Our Freak Flags Fly
Let Our Freak Flags Fly': Shrek the Musical and the Branding of Diversity" argues that DreamWorks used Shrek the Musical to exploit a generic theme of multiculturalism to extend the reach of the Shrek franchise and challenge Disney's domination of the Broadway market. By bringing a political-economic analysis to bear on the study of commercial theatre, the essay shows that DreamWorks's marketing strategy-diversification-provided the theme-diversi…
Let Our Freak Flags Fly
Let Our Freak Flags Fly': Shrek the Musical and the Branding of Diversity" argues that DreamWorks used Shrek the Musical to exploit a generic theme of multiculturalism to extend the reach of the Shrek franchise and challenge Disney's domination of the Broadway market. By bringing a political-economic analysis to bear on the study of commercial theatre, the essay shows that DreamWorks's marketing strategy-diversification-provided the theme-diversi…
Let Our Freak Flags Fly
Let Our Freak Flags Fly': Shrek the Musical and the Branding of Diversity" argues that DreamWorks used Shrek the Musical to exploit a generic theme of multiculturalism to extend the reach of the Shrek franchise and challenge Disney's domination of the Broadway market. By bringing a political-economic analysis to bear on the study of commercial theatre, the essay shows that DreamWorks's marketing strategy-diversification-provided the theme-diversi…
Advertising (1 obras) · Aesthetics (1 obras) · Art (1 obras) · Diversification (marketing strategy (1 obras) · Diversity (politics (1 obras) · FLAGS register (1 obras) · FREAK (1 obras) · Law (1 obras) · Law (1 obras) · Marketing (1 obras)