Sidney J Levy
Dados Biográficos
| ID | 174012 |
|---|---|
| NOME | Sidney J Levy |
| PRENOMES | Sidney J |
| SOBRENOME | Levy |
| ASSINATURA | LEVY S J |
| AFILIAÇÕES | Northwestern University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 28 |
| TOTAL DE CITAÇÕES | 177 |
| TOTAL COMO AUTOR | 28 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1948 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2017 |
| ÍNDICE H | 5 |
Appendix On Method
A Perspective
This book is about television viewers—about how they use the medium and how they feel about it. It is organized around the idea that the television experience is best understood by analyzing and interpreting viewers’ attitudes toward television’s availability and content, and it emphasizes the social and psychological factors associated with viewers’ relationships to the medium. The viewer remains the focus of attention throughout the book; and i…
Program Types
Each of ten commonly watched program types is here discussed for its main meanings and attractions, and for the reactions it evokes from various audience groups. For many purposes, these ten types can be considered as the primary forms of TV entertainment. They do not readily change in appropriateness or appeal. What does change are the specific programs that most successfully represent each type at any particular moment of time and the relative …
Television Embraced
“ Television embraced” is the point of view that has been traditionally and most frequently associated with this medium. It is composed of attitudes toward and characteristic uses of television indicating an intimate bond between the viewer and his set. It implies a strong and general acceptance of television, with abundant use, great familiarity, considerable enjoyment, and a profound sense of gratitude for its presence and availability. The emb…
The Television Pantheon
The attractions of television have been described from many points of view, and many of its gratifications can be phrased in abstract terms and related to impersonal motives—education, culture, variety, and the like. These are undeniably important factors in television watching. When a viewer turns from one channel to another, he is searching among various systems of symbols to find those that will titillate, sober, inform, or relax him, using th…
Television Accommodated
The accommodating” stance represents an attempt to balance several of the contending issues, strains, and gratifications associated with television, but clearly within a framework of acceptance. Television is viewed by these people as something wonderful and worthwhile even while they are cautious as to how it is used and suspicious of what it is and what it does. The stance itself falls between the two more extreme and distinctive attitudes and …
What is a Commercial?
Television commercials are a particular form of communication. They are a blending of cinematic techniques and selling messages, combining features that attract and repel in various proportions. They have a special character of their own, since they can combine the atmosphere of the motion picture, the cartoon strip, and the salesman on the doorstep with the particular setting that is television in the home.
The Love and Fear of Commercials
At the outset, it is important to stress a point so often denied, resisted, or reluctantly admitted by television viewers: they have a great deal of familiarity with and knowledge about television commercials. If a person owns a TV set and spends even a minimum amount of time watching it, he will know much about commercials in general and about specific advertisements that he has seen and to which he has listened and reacted.
Television Protested
The embrace of television, as described in the previous chapter, is not highly vocal. Its occurrence in our society is expressed in the act of watching television and in occasional letters to program booklets. Much more apparent on the American scene are the protests and criticisms levied against the medium. These negative attitudes are able to achieve their more manifest expression because, being protests, they carry more energy toward being hea…
Televisiones Audiences
Television in Transition
Living With Television
This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also w…
Olio and intègraphy as method and the consumption of death
This article discusses strategies called olio and intègraphy as convenient terms for a multi-method approach to studying situations. Encompassing the familiar activities called ethnography, netnography, and symbolic analysis, as well as participant-observation and use of the media, the purpose is to integrate information, data, findings, and examples from a variety of sources in the environment that bear on topics of interest and to explicate wha…
Social Division and Aesthetic Specialization
Demarketing, Yes, Demarketing
The Temporal and Focal Dynamics of Volitional Reconsumption
Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperrespons…
Roots of Marketing and Consumer Research at the University of Chicago1
The marketing and consumer research fields began to flourish in the late 1940s after World War II. Social Research, Inc. was founded in 1946 by members of the University of Chicago's faculty. Students at the University's interdisciplinary Committee on Human Development and the Departments of Sociology, Anthropology, and Psychology worked at Social Research, Inc., pioneering the application of behavioral methods of research to problems of business…
Stalking the Amphisbaena
Recent evidence suggests that a new product is evaluated more favorably when its attributes are moderately incongruent with an activated product category schema than when its attributes are either congruent or extremely incongruent with the schema. We extend this finding by showing that it obtains when consumers have limited knowledge about the product category. When consumers possess elaborate knowledge about the category, their evaluations are …
Autodriving
This article presents a literature review that explains the antecedents and values of visual research. Then it illustrates the use of photographs and audio recordings of informants to enrich interviews. The term "autodriving" indicates that the interview is "driven" by informants who are seeing and hearing their own behavior. Autodriving addresses the obtrusiveness and reactivity inherent in consumer-behavior research by explicitly encouraging co…
Effect of recent economic experiences on consumer dreams, goals and behavior in the United States
Advertising, the Uneasy Persuasion
Intepreting Consumer Mythology
Consumer behavior depth interviews are grouped with other kinds of story telling—fairy tales, novels, psychological test responses, and myths—as imaginative statements that can be qualitatively interpreted for their functional and symbolic content. Drawing upon the Claude Lévi-Strauss approach to the analysis of myths, a structuralist interpretation illustrates application to the age, sex, and social status dimensions of food consumption.
Personal Narratives
Hunger and Work in a Civilized Tribe
Broadening the Concept of Marketing
Marketing is a pervasive societal activity that goes considerably beyond the selling of toothpaste, soap, and steel. The authors interpret the meaning of marketing for nonbusiness organizations and the nature of marketing functions such as product improvement, pricing, distribution, and communication in such organizations. The question considered is whether traditional marketing principles are transferable to the marketing of organizations, perso…
Autodriving
This article presents a literature review that explains the antecedents and values of visual research. Then it illustrates the use of photographs and audio recordings of informants to enrich interviews. The term "autodriving" indicates that the interview is "driven" by informants who are seeing and hearing their own behavior. Autodriving addresses the obtrusiveness and reactivity inherent in consumer-behavior research by explicitly encouraging co…
Living With Television
This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also w…
The Temporal and Focal Dynamics of Volitional Reconsumption
Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperrespons…
Stalking the Amphisbaena
Recent evidence suggests that a new product is evaluated more favorably when its attributes are moderately incongruent with an activated product category schema than when its attributes are either congruent or extremely incongruent with the schema. We extend this finding by showing that it obtains when consumers have limited knowledge about the product category. When consumers possess elaborate knowledge about the category, their evaluations are …
Olio and intègraphy as method and the consumption of death
This article discusses strategies called olio and intègraphy as convenient terms for a multi-method approach to studying situations. Encompassing the familiar activities called ethnography, netnography, and symbolic analysis, as well as participant-observation and use of the media, the purpose is to integrate information, data, findings, and examples from a variety of sources in the environment that bear on topics of interest and to explicate wha…
Roots of Marketing and Consumer Research at the University of Chicago1
The marketing and consumer research fields began to flourish in the late 1940s after World War II. Social Research, Inc. was founded in 1946 by members of the University of Chicago's faculty. Students at the University's interdisciplinary Committee on Human Development and the Departments of Sociology, Anthropology, and Psychology worked at Social Research, Inc., pioneering the application of behavioral methods of research to problems of business…
Hunger and Work in a Civilized Tribe
Personal Narratives
Analysis of a nondirective case with followup interview
The Public Image of Government Agencies
M t j ANY federal executives are concerned with the public relations of their agencies. They want to do a good job and to have this recognized by the public; but often they find themselves in the position of feeling damned if they do and damned if they don't. Where this is the case it seems as though some sturdy public viewpoints are at work, leading to the thought that it might be useful to study elements in the public image of government agenci…
Living with Television
Broadening the Concept of Marketing
Marketing is a pervasive societal activity that goes considerably beyond the selling of toothpaste, soap, and steel. The authors interpret the meaning of marketing for nonbusiness organizations and the nature of marketing functions such as product improvement, pricing, distribution, and communication in such organizations. The question considered is whether traditional marketing principles are transferable to the marketing of organizations, perso…
Hunger and Work in a Civilized Tribe
Intepreting Consumer Mythology
Consumer behavior depth interviews are grouped with other kinds of story telling—fairy tales, novels, psychological test responses, and myths—as imaginative statements that can be qualitatively interpreted for their functional and symbolic content. Drawing upon the Claude Lévi-Strauss approach to the analysis of myths, a structuralist interpretation illustrates application to the age, sex, and social status dimensions of food consumption.
Personal Narratives
Advertising, the Uneasy Persuasion
Effect of recent economic experiences on consumer dreams, goals and behavior in the United States
Autodriving
This article presents a literature review that explains the antecedents and values of visual research. Then it illustrates the use of photographs and audio recordings of informants to enrich interviews. The term "autodriving" indicates that the interview is "driven" by informants who are seeing and hearing their own behavior. Autodriving addresses the obtrusiveness and reactivity inherent in consumer-behavior research by explicitly encouraging co…
Stalking the Amphisbaena
Recent evidence suggests that a new product is evaluated more favorably when its attributes are moderately incongruent with an activated product category schema than when its attributes are either congruent or extremely incongruent with the schema. We extend this finding by showing that it obtains when consumers have limited knowledge about the product category. When consumers possess elaborate knowledge about the category, their evaluations are …
Roots of Marketing and Consumer Research at the University of Chicago1
The marketing and consumer research fields began to flourish in the late 1940s after World War II. Social Research, Inc. was founded in 1946 by members of the University of Chicago's faculty. Students at the University's interdisciplinary Committee on Human Development and the Departments of Sociology, Anthropology, and Psychology worked at Social Research, Inc., pioneering the application of behavioral methods of research to problems of business…
Social Division and Aesthetic Specialization
Demarketing, Yes, Demarketing
The Temporal and Focal Dynamics of Volitional Reconsumption
Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperrespons…
Olio and intègraphy as method and the consumption of death
This article discusses strategies called olio and intègraphy as convenient terms for a multi-method approach to studying situations. Encompassing the familiar activities called ethnography, netnography, and symbolic analysis, as well as participant-observation and use of the media, the purpose is to integrate information, data, findings, and examples from a variety of sources in the environment that bear on topics of interest and to explicate wha…
Appendix On Method
A Perspective
This book is about television viewers—about how they use the medium and how they feel about it. It is organized around the idea that the television experience is best understood by analyzing and interpreting viewers’ attitudes toward television’s availability and content, and it emphasizes the social and psychological factors associated with viewers’ relationships to the medium. The viewer remains the focus of attention throughout the book; and i…
Program Types
Each of ten commonly watched program types is here discussed for its main meanings and attractions, and for the reactions it evokes from various audience groups. For many purposes, these ten types can be considered as the primary forms of TV entertainment. They do not readily change in appropriateness or appeal. What does change are the specific programs that most successfully represent each type at any particular moment of time and the relative …
Television Embraced
“ Television embraced” is the point of view that has been traditionally and most frequently associated with this medium. It is composed of attitudes toward and characteristic uses of television indicating an intimate bond between the viewer and his set. It implies a strong and general acceptance of television, with abundant use, great familiarity, considerable enjoyment, and a profound sense of gratitude for its presence and availability. The emb…
The Television Pantheon
The attractions of television have been described from many points of view, and many of its gratifications can be phrased in abstract terms and related to impersonal motives—education, culture, variety, and the like. These are undeniably important factors in television watching. When a viewer turns from one channel to another, he is searching among various systems of symbols to find those that will titillate, sober, inform, or relax him, using th…
Television Accommodated
The accommodating” stance represents an attempt to balance several of the contending issues, strains, and gratifications associated with television, but clearly within a framework of acceptance. Television is viewed by these people as something wonderful and worthwhile even while they are cautious as to how it is used and suspicious of what it is and what it does. The stance itself falls between the two more extreme and distinctive attitudes and …
What is a Commercial?
Television commercials are a particular form of communication. They are a blending of cinematic techniques and selling messages, combining features that attract and repel in various proportions. They have a special character of their own, since they can combine the atmosphere of the motion picture, the cartoon strip, and the salesman on the doorstep with the particular setting that is television in the home.
The Love and Fear of Commercials
At the outset, it is important to stress a point so often denied, resisted, or reluctantly admitted by television viewers: they have a great deal of familiarity with and knowledge about television commercials. If a person owns a TV set and spends even a minimum amount of time watching it, he will know much about commercials in general and about specific advertisements that he has seen and to which he has listened and reacted.
Television Protested
The embrace of television, as described in the previous chapter, is not highly vocal. Its occurrence in our society is expressed in the act of watching television and in occasional letters to program booklets. Much more apparent on the American scene are the protests and criticisms levied against the medium. These negative attitudes are able to achieve their more manifest expression because, being protests, they carry more energy toward being hea…
Computer Science (11 obras) · Psychology (11 obras) · Media Studies and Communication (10 obras) · Sociology (10 obras) · Consumer Behavior in Brand Consumption and Identification (7 obras) · Business (6 obras) · Art (5 obras) · Political science (5 obras) · Advertising (4 obras) · Consumer behaviour (4 obras)