Tina M Lowrey
Dados Biográficos
| ID | 174062 |
|---|---|
| NOME | Tina M Lowrey |
| PRENOMES | Tina M |
| SOBRENOME | Lowrey |
| ASSINATURA | LOWREY T M |
| AFILIAÇÕES | Rider University |
| ORCID | 0000-0002-2185-6313 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAÇÕES | 98 |
| TOTAL COMO AUTOR | 7 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1993 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2022 |
| ÍNDICE H | 4 |
Grammatical gender and anthropomorphism
). Unlike English, which marks gender only for humans, gendered languages such as French grammatically mark gender not only for humans but also for nonhumans. Research has shown that in gendered languages, although gender marking of nonhuman nouns is semantically arbitrary, people ascribe male and female properties to nonhuman entities consistent with their grammatical gender. Because grammatical gender conveys human-related properties, we questi…
The Development of Consumer-Based Consumption Constellations in Children
Three studies using multiple methodologies investigated the development of consumer-based consumption constellations in children, finding an increasing linear age trend in the number of products and brands children use to form constellations, the degree to which these elements display symbolic complementarity, and the accessibility of constellations in memory. However, by early adolescence, as stereotypes become stronger, constellations become sm…
Phonetic Symbolism and Brand Name Preference
Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand names more when the attributes connoted by the vowel soun…
Contemporary Consumption Rituals
Social Influences on Dyadic Giving over Time
Most gift-giving research focuses on how aspects of the giver, recipient, or their relationship impact gift exchange. This longitudinal study of the Christmas giving of five informants demonstrates that givers strategically incorporate, or allow themselves to be influenced by, third parties when selecting gifts for recipients. Moreover, givers' motivations for incorporating these influences can change over time. Thus, seemingly personal gifts to …
Toward an Understanding of Consumer Ambivalence
A case study of wedding planning is used to explore the concept of consumer ambivalence. Focus groups, in-depth interviews, and shopping trips were employed to generate text. A formal definition of consumer ambivalence is provided. Our analysis revealed four antecedents of consumer ambivalence: expectation versus reality, overload, role conflict with purchase influencers, and custom and value conflict. These antecedents were then linked to partic…
Applying Social and Traditional Marketing Principles to the Reduction of Household Waste
This article provides an overview of past research on household waste management, particularly research that pertains to recycling and to green buying. The authors discuss social marketing principles and make suggestions as to how past research might be applied toward increasing recycling behavior in communities. They also discuss traditional marketing strategy and tactics in the context of selling products based on pro-environmental positionings…
Gift Selection for Easy and Difficult Recipients
Using interpretive techniques, we explore the meaning underlying Christmas shoppers' description of some recipients as “easy” or “difficult,” in terms of gift selection. We argue that recipients are described as such because they either help or hinder givers' attempts to express specific social roles through exchange. We identify six such roles that givers express alone or in combination to each recipient on their gift lists. These are the please…
Toward an Understanding of Consumer Ambivalence
A case study of wedding planning is used to explore the concept of consumer ambivalence. Focus groups, in-depth interviews, and shopping trips were employed to generate text. A formal definition of consumer ambivalence is provided. Our analysis revealed four antecedents of consumer ambivalence: expectation versus reality, overload, role conflict with purchase influencers, and custom and value conflict. These antecedents were then linked to partic…
Gift Selection for Easy and Difficult Recipients
Using interpretive techniques, we explore the meaning underlying Christmas shoppers' description of some recipients as “easy” or “difficult,” in terms of gift selection. We argue that recipients are described as such because they either help or hinder givers' attempts to express specific social roles through exchange. We identify six such roles that givers express alone or in combination to each recipient on their gift lists. These are the please…
Social Influences on Dyadic Giving over Time
Most gift-giving research focuses on how aspects of the giver, recipient, or their relationship impact gift exchange. This longitudinal study of the Christmas giving of five informants demonstrates that givers strategically incorporate, or allow themselves to be influenced by, third parties when selecting gifts for recipients. Moreover, givers' motivations for incorporating these influences can change over time. Thus, seemingly personal gifts to …
Phonetic Symbolism and Brand Name Preference
Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand names more when the attributes connoted by the vowel soun…
The Development of Consumer-Based Consumption Constellations in Children
Three studies using multiple methodologies investigated the development of consumer-based consumption constellations in children, finding an increasing linear age trend in the number of products and brands children use to form constellations, the degree to which these elements display symbolic complementarity, and the accessibility of constellations in memory. However, by early adolescence, as stereotypes become stronger, constellations become sm…
Grammatical gender and anthropomorphism
). Unlike English, which marks gender only for humans, gendered languages such as French grammatically mark gender not only for humans but also for nonhumans. Research has shown that in gendered languages, although gender marking of nonhuman nouns is semantically arbitrary, people ascribe male and female properties to nonhuman entities consistent with their grammatical gender. Because grammatical gender conveys human-related properties, we questi…
Gift Selection for Easy and Difficult Recipients
Using interpretive techniques, we explore the meaning underlying Christmas shoppers' description of some recipients as “easy” or “difficult,” in terms of gift selection. We argue that recipients are described as such because they either help or hinder givers' attempts to express specific social roles through exchange. We identify six such roles that givers express alone or in combination to each recipient on their gift lists. These are the please…
Applying Social and Traditional Marketing Principles to the Reduction of Household Waste
This article provides an overview of past research on household waste management, particularly research that pertains to recycling and to green buying. The authors discuss social marketing principles and make suggestions as to how past research might be applied toward increasing recycling behavior in communities. They also discuss traditional marketing strategy and tactics in the context of selling products based on pro-environmental positionings…
Toward an Understanding of Consumer Ambivalence
A case study of wedding planning is used to explore the concept of consumer ambivalence. Focus groups, in-depth interviews, and shopping trips were employed to generate text. A formal definition of consumer ambivalence is provided. Our analysis revealed four antecedents of consumer ambivalence: expectation versus reality, overload, role conflict with purchase influencers, and custom and value conflict. These antecedents were then linked to partic…
Contemporary Consumption Rituals
Social Influences on Dyadic Giving over Time
Most gift-giving research focuses on how aspects of the giver, recipient, or their relationship impact gift exchange. This longitudinal study of the Christmas giving of five informants demonstrates that givers strategically incorporate, or allow themselves to be influenced by, third parties when selecting gifts for recipients. Moreover, givers' motivations for incorporating these influences can change over time. Thus, seemingly personal gifts to …
Phonetic Symbolism and Brand Name Preference
Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand names more when the attributes connoted by the vowel soun…
The Development of Consumer-Based Consumption Constellations in Children
Three studies using multiple methodologies investigated the development of consumer-based consumption constellations in children, finding an increasing linear age trend in the number of products and brands children use to form constellations, the degree to which these elements display symbolic complementarity, and the accessibility of constellations in memory. However, by early adolescence, as stereotypes become stronger, constellations become sm…
Grammatical gender and anthropomorphism
). Unlike English, which marks gender only for humans, gendered languages such as French grammatically mark gender not only for humans but also for nonhumans. Research has shown that in gendered languages, although gender marking of nonhuman nouns is semantically arbitrary, people ascribe male and female properties to nonhuman entities consistent with their grammatical gender. Because grammatical gender conveys human-related properties, we questi…
Psychology (5 obras) · Consumer Behavior in Brand Consumption and Identification (4 obras) · Business (3 obras) · Artificial Intelligence (2 obras) · Artificial Intelligence (2 obras) · Computer Science (2 obras) · Consumption (sociology) (2 obras) · Language, Metaphor, and Cognition (2 obras) · Linguistics (2 obras) · Marketing (2 obras)