Michael J Etzel

Dados Biográficos

ID196668
NOMEMichael J Etzel
PRENOMESMichael J
SOBRENOMEEtzel
ASSINATURAETZEL M J
AFILIAÇÕESDepartment of Marketing University of Notre Dame
VERIFICADONão
TOTAL DE OBRAS5
TOTAL DE CITAÇÕES88
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1982
ANO MAIS RECENTE DE PUBLICAÇÃO2005
ÍNDICE H2

  • National Aggregate Consumer Sentiment toward Marketing

    John F Gaski, Michael J EtzelARTICLEJournal of Consumer Research2005

    An annual survey of U.S. consumers' sentiment toward the institution of marketing has been conducted for the past two decades. This report describes the measuring instrument (which produces a summary index number for each year), the sample, and the longitudinal trend of survey results—the upshot of which is a pattern of slightly improving consumer sentiment toward marketing practice. When also incorporating the findings of similar research done p…

  • The Role of Novelty in the Pleasure Travel Experience

    Open AccessDaniel C Bello, Michael J EtzelARTICLETravel Research Bulletin1985

    Despite an extensive literature on novelty-seeking and the intuitive appeal of vacation behavior as a setting for its observation, the significance of a pleasure trip that is familiar or "commonplace" as opposed to one that is "novel" has not been investigated. The purpose of this study is to describe novel versus commonplace trips and to explore behavioral and demographic differences between travelers who experience different levels of novelty.

  • Vacation Preference as a Manifestation of Optimal Stimulation and Lifestyle Experience

    Russell G Wahlers, Michael J EtzelARTICLEJournal of Leisure Research1985Citada por: 21Referências: 3

    Vacation travel provides the individual with a diverse variety of alternative experiences. At the extremes, a vacation may consist of unusual and exotic activities or relatively repetitive, commonplace experiences. One possible explanation for the wide variation in vacation preferences across individuals is the need for novelty or stimulation. This study investigates the relationship between vacation activity preferences and individual stimulatio…

  • Collegiate Athletic Success and Alumni Generosity

    Open AccessJohn F Gaski, Michael J EtzelARTICLESocial Behavior and Personality…1984

    To examine the widely-accepted proposition that a university's successful athletic performance can evoke greater generosity on the part of its benefactors, analysis was conducted to measure the strength of the relationship between football or basketball success and several measures of monetary contributions for a number of major schools. The relative absence of significant results indicates that athletic performance and monetary donations are not…

  • Reference Group Influence on Product and Brand Purchase Decisions

    William O Bearden, Michael J EtzelARTICLEJournal of Consumer Research1982Citada por: 67

    Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and lux…